WP e-Commerce Platform

If your store still runs on WP e-Commerce, you likely don't have access to the modern export tools and marketplace integrations that newer platforms ship with by default. Feedance fills that gap by turning your existing product catalog into properly structured feeds for marketplaces, ad channels, and comparison shopping engines, without requiring you to rebuild or migrate your store first.

Connecting WP e-Commerce to Feedance also removes the manual work of exporting CSVs, cleaning up fields, and re-uploading them every time your catalog, stock, or order data changes. Instead, your product and inventory information stays synced automatically, so the listings your customers see elsewhere reflect what's actually available in your store.

Feedance connects directly to your WP e-Commerce store using the store details and access credentials you provide during setup. There's no custom development required on your end — you authorize the connection once, and Feedance handles the ongoing communication with your store in the background.

Once connected, Feedance reads your product and inventory data to build and maintain your feeds, and it can sync relevant order and stock updates back to keep information consistent between your store and the channels you sell on. The connection runs on an ongoing basis, so changes you make in WP e-Commerce are picked up without you needing to manually re-export anything.

Feedance works with exactly three types of data from any connected platform, including WP e-Commerce:

Feedance does not access or store customer records, coupons, gift cards, shipping settings, or tax configuration — only product, inventory, and order data.

A few things are worth knowing before connecting a WP e-Commerce store:

• The plugin's official listing has been closed. WordPress.org closed WP e-Commerce as of February 16, 2024 over a security issue, so it's no longer available for new installs from the plugin directory. Only stores that already had it installed can continue running it.
• Development has been largely dormant since around 2020. The last stable release, version 3.15.1, was tested only up to WordPress 5.5.20, so many active WP e-Commerce stores are likely running on older WordPress or PHP versions than a typical current site.
• Minimum requirements are dated. The plugin's own listing states it requires WordPress 5.0 or higher and PHP 5.6 or higher — both well below current WordPress and PHP baselines, which can affect how a store's server is configured.
• Its data model differs from WooCommerce. WP e-Commerce predates WooCommerce and organizes products, categories, and variations using its own structure, so it needs to be treated as its own platform rather than assumed to behave like a WooCommerce store.

1. Create or log into your Feedance account.
2. Start a new platform connection and select WP e-Commerce from the list of supported platforms.
3. Enter your store's URL and provide the access credentials Feedance requests to connect securely.
4. Let Feedance run its initial sync, which pulls in your existing product, inventory, and order data.
5. Review the synced data and confirm the connection to activate ongoing, automatic syncing.

Feedance syncs your WP e-Commerce data automatically on a regular, recurring basis so your feeds and channel listings stay current without manual exports. You can also trigger a manual sync whenever you need changes reflected right away, such as after a bulk price update or a restock. Exact sync timing can vary depending on your catalog size and plan.

1. Make sure every product has complete data in WP e-Commerce — titles, descriptions, images, and categories — since incomplete records make for weak feed listings.
2. Keep stock quantities updated promptly in WP e-Commerce so the inventory data Feedance syncs stays accurate on every channel.
3. Use consistent, unique SKUs across products and variations to avoid mismatched or duplicated listings.
4. Organize products into clear, logical categories that mirror how you want them grouped on the channels you sell through.
5. Periodically review your catalog for discontinued or outdated products, especially since WP e-Commerce itself is no longer actively developed and won't clean this up for you.