Google Shopping video_link Attribute: The Complete 2026 Implementation Guide On June 30, 2026, product videos submitted through the `video_link` attribute became eligible to serve across Google's shopping surfaces. Google also began running policy and quality validation on eve[...] Read more
How Civil Lifted ROAS 36% by Making Every Campaign Creative in Time for the Campaign The ClientCivil is one of Turkey's established children's and baby apparel brands [TEYİT: kuruluş yılı, mağaza sayısı, ihracat pazarları — varsa ekle], selling online across a catalogue that[...] Read more
How Vivense Lifted ROAS 32% by Not Advertising Products It Couldn't Sell The ClientVivense is one of Turkey's largest online furniture and home retailers. Sofas, beds, dining sets, garden furniture, mattresses, storage — the full range, sold online at scale.Furniture e-c[...] Read more
How Note Cosmetics Increased ROAS by 127% — While Spending 10% Less The ClientNote Cosmetics is a global beauty brand built on high-quality, dermatologically tested and accessible makeup. It operates in dozens of countries, and its mission is a simple one: to empower [...] Read more
The Complete Guide to Product Variant Feeds Most feed problems don't look like feed problems. They look like a Google Merchant Center disapproval you can't explain, an Advantage+ campaign that spends its budget on a single black t-shirt, or a S[...] Read more
How to Structure Product Variant Feeds for Maximum Channel Visibility In the vast, competitive landscape of e-commerce, details matter. For businesses selling apparel, electronics, home goods, or any product with multiple options, one of the most critical details is how[...] Read more
Resolving Product Variant Feed Issues for E-commerce Growth Picture this: a potential customer is scrolling through their social feed and sees a Google Shopping ad for the exact pair of running shoes they’ve been searching for—in a striking electric blue. [...] Read more
Optimizing Your Product Variant Feed for Better E-commerce Performance Imagine this common scenario: a shopper sees a paid ad for a stunning red dress, clicks on it, and lands on a product page displaying a blue version of the same dress. Frustrated, they now have to re-[...] Read more
Solving Complex Product Variant Feeds for Apparel and Fashion E-commerce In the vibrant, fast-paced world of apparel and fashion e-commerce, choice is king. A single dress isn't just a dress; it's a canvas of possibilities available in a spectrum of colors, a range of size[...] Read more
Effectively Manage Product Variants Across Your Sales Channels In the intricate world of e-commerce, complexity is often a byproduct of choice. For online retailers, one of the most significant operational challenges stems from a feature designed to enhance custo[...] Read more
Improve Your Ad Targeting with Product Variant Feed Optimization In the competitive landscape of e-commerce, precision is everything. You can have the best products and the most compelling ad copy, but if you show a potential customer a blue t-shirt when they were [...] Read more
How to Correctly Structure Product Variants in Your Data Feeds Imagine this common e-commerce scenario: a shopper clicks on an ad for a vibrant red t-shirt, only to land on a product page displaying a default blue version. They now have to re-select their desired[...] Read more
