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Feedance
Feedance articles

Field notes on feeds, catalog ads and product-level ROAS.

Practical guides on channel requirements, disapprovals, AI shopping and measuring what a feed change actually did to your return.

Product tags with one misplaced dot being inspected by a magnifier, illustrating Turkish casing errors in feed titles
FeaturedArticle

Lowercasing Turkish Product Titles Without Breaking İ and ı: A Feed Rule Playbook

Naive lowercase turns İZMİR into i̇zmi̇r and ISPARTA into isparta. Test, fix and lock Turkish casing in feed title rules with a 5-row test set.

Inci DindarOct 31, 2026

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Product tags with one misplaced dot being inspected by a magnifier, illustrating Turkish casing errors in feed titles
Article

Lowercasing Turkish Product Titles Without Breaking İ and ı: A Feed Rule Playbook

Naive lowercase turns İZMİR into i̇zmi̇r and ISPARTA into isparta. Test, fix and lock Turkish casing in feed title rules with a 5-row test set.

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Illustration of a sale price tag, calendar and checklist representing a Google Shopping sale price diagnostic
Article

Why Your Sale Price Isn't Showing on Google Shopping: An Eight-Check Feed Diagnostic

Sale price approved in Merchant Center but no strikethrough or badge on Google? Work through eight checks, from discount range to 30-day price history.

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Grid of product cards with some dimmed, an hourglass and a partly greyed globe illustrating switching products off by time and country
Article

Pause, Excluded Destination or Excluded Country: Which Attribute Switches a Product Off on Google

Which Merchant Center attribute switches a product off, for how long and where: pause, excluded_destination and shopping_ads_excluded_country compared.

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One product catalog splitting into two language streams toward a storefront and a mobile screen
Article

One Feed or Two? Structuring Arabic and English Product Data for Google and Meta

Choose between a bilingual feed, one Google data source per language, or Meta override feeds, with IDs, feed labels and a launch checklist.

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Illustration of a parcel on a conveyor with a price-tag layer covering a clock and calendar layer, representing a shipping override replacing delivery time settings
Article

Adding Product-Level Shipping to Merchant Center Without Losing Your Delivery Times

Adding product-level shipping to Merchant Center? See which settings an override replaces, which sub-attributes to restate, and how to roll out safely.

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Illustration of a barcode under a magnifying glass beside feed rows marked valid and invalid
Article

Fix Invalid, Missing and Reused GTINs in a Product Feed: A Row-by-Row Teardown

A before and after teardown of seven broken GTIN rows: check digits, coupon and restricted prefixes, spreadsheet damage, and when brand plus MPN is enough.

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Vertical video frame with a dashed safe area inside platform interface bands
Article

Where Feed-Driven Text Can Safely Sit in 9:16 Video Ads on Meta, TikTok and YouTube Shorts

Where to place feed-driven titles, prices and badges in 9:16 video ads so Meta, TikTok and Shorts interface never covers them. Includes a 12-point check.

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Branching tree diagram splitting product boxes into colored groups, illustrating Performance Max listing groups
Article

Custom Labels, Product Type or Item ID: How to Split Performance Max Listing Groups

Compare custom_label, product_type, brand and item ID as Performance Max listing group dimensions, with limits, a scoring rubric and a worked feed example.

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Illustration of a crawler adding extra product tiles next to an organized product catalog grid
Article

Found by Google: Why Merchant Center Lists Products You Never Submitted, and How to Control Them

Merchant Center lists products you never uploaded? Confirm the Found by Google source, fix the markup behind it, and choose keep, restrict or opt out.

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Article

What Trendyol and Hepsiburada Actually Require From Your Product Feed

Trendyol retired its old product API in August 2026. See exactly what Trendyol and Hepsiburada require in your feed: barcodes, images, categories, VAT.

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Abstract illustration of product feed data flowing into a dynamic ad creative template, with complete data producing a finished ad and incomplete data producing a broken placeholder
Article

The Feed Attributes That Decide Whether Your Dynamic Creative Renders or Falls Back to a Placeholder

The five feed attributes that decide if your dynamic creative renders, with a before/after feed-row teardown and channel specs.

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Illustration of product data flowing through a diagnostic decision tree, with some items routed to an approved path and others flagged for review
Article

Diagnosing and Fixing TikTok Shop Product Listing Rejections at Feed Scale

Diagnose why TikTok Shop rejects product listings and fix each cause at the feed level, from images and categories to bulk-upload errors.

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