Leaner feeds that skip what does not sell.

A product filter applies criteria to your feed and decides which products are included or excluded. It reads any attribute in your data, such as price, brand, size, stock status or category, and the labels Feedance adds, such as Product Score and 4T segment.

Filtering keeps each feed focused on the products most likely to perform, so you stop spending on items that cannot sell, and adapts quickly when inventory, pricing or strategy changes.

• Include or exclude by any attribute or Feedance label
• Set per channel, so each export gets its own product list
• Updates automatically as stock and data change
• Works with supplementary feeds to filter by a list of IDs

A filter matches products on one or more conditions and then includes or excludes them. Field names below are examples from a typical product feed.

1. 01
   Pick the export

   Choose the channel feed the filter applies to, for example your Meta catalog.
2. 02
   Include or exclude

   Decide whether matching products are kept in the feed or left out of it.
3. 03
   Add conditions

   Match products on any attribute or label, such as g:availability equal out_of_stock or segment_4t equal Toxic.
4. 04
   Save and sync

   The filter runs before every export, so the product list stays current on each sync.