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Feedance
Solutions · Departments

One signal, read by every team.

Marketing, product, growth, merchandising and leadership look at the same products from different angles. Feedance gives them one shared view.

Where the catalog budget goes
Example fashion catalog · 38,010 products
Product Score43% score below 1
4T segment
Top8.4%
Tolerable0.6%
Tranquil89%
Toxic2%
44%of matched products are cheaper elsewhere
1 in 15size runs broken, still advertised
Written to your feed as labels
GoogleMetaTikTok200+ channels
The challenge

Where teams lose the same budget.

Each team sees a different part of the catalog. Without one product-level signal, decisions pull in different directions.

Different teams, different data

Marketing, product, growth and merchandising each work from their own version of the catalog.

Marketing: spend that does not return

Catalog campaigns spread budget across every product in the feed.

Product: data that is hard to find

Missing attributes and wrong categories weaken search, filters and recommendations.

Growth: no list of what to scale

Without a score per product, scaling decisions are guesswork.

Merchandising: prices that do not propagate

A markdown set in one system does not reach every channel.

Leadership: no product-level view

Channel reports do not show which products earn their share of the budget.

Departments

One signal, read by every team.

Marketing, product, growth, merchandising and leadership look at the same products from different angles. Feedance gives them one shared view.

Digital Marketing

Puts product-level labels into every feed, so catalog campaigns spend on the products that return and drop the ones that do not.

Learn more: Digital Marketing

Product Department

Clean attributes, structured categories and Google product category mapping, so every product is found and understood on every channel.

Learn more: Product Department

Growth Department

Product Score and 4T give acquisition and retargeting campaigns a clear list of what to scale and what to fix.

Learn more: Growth Department

C-Level

One view of how much of the catalog earns, where price and stock cost you, and what that means for return on ad spend.

Learn more: C-Level

Merchandising

Set categorization, attribute and pricing rules once, and every channel gets the catalog merchandising intended. Price War shows where you are priced out.

Learn more: Merchandising
How Feedance helps

Score, segment, fix, then let every channel act on it.

Feedance reads your product feed and GA4, decides for each product and writes the result back as feed labels. Your campaigns stay where they are; they just get a better catalog.

Products
Every product, every signal, on every sync
Synced
Product
Score
4T segment
Price War
Sizes in stock
Crew neck T-shirtT-shirts
86
Top
Best price
5 of 5
Linen shirtShirts
74
Top
Same price
6 of 6
Low top sneakerSneakers
58
Tolerable
More expensive
1 of 7Broken
Canvas toteBags
12
Tranquil
Best price
One size
Puffer jacketOuterwear
3
Toxic
More expensive
1 of 5Broken
Know which products earn

Product Score

A 0 to 100 score for every product from its views, add to carts and purchases over the last 1, 7 and 30 days.

Explore Product Score
Know which products earn

4T Segmentation

Top, Tolerable, Tranquil or Toxic. Scale Top, fix or cut Toxic, give Tolerable more reach.

Explore 4T Segmentation
See where you lose

Price War and Broken Size

Your price against named competitors for every matched product, plus a flag on size runs that are mostly out of stock.

Explore Price War
Fix

Feed optimization

Rules, filters, channel exports and supplementary feeds turn one source feed into a tailored feed for each of 200+ channels.

Explore Feed Optimization
Create

Creative Suite

Static, video and HTML5 creatives built from feed data, so price and campaign changes reach every product image automatically.

Explore Creative Suite
Customer results

What teams using Feedance got from it.

−10%ad spend
Note Cosmetics

How Note Cosmetics increased ROAS by 127% while spending 10% less

“In the intensely competitive digital cosmetics market, our standard catalog ads were failing to capture the quality and dynamism of the Note Cosmetics brand. Feedance allowed us to instantly add key purchasing triggers, like price and campaign details, directly onto our visuals. This enabled us to create branded, 'scroll-stopping' creatives that truly resonated with our customers. The positive impact on our metrics was immediate and very impressive. We are extremely pleased with the results.”
Nilcan GüngorenDigital Marketing and E-Commerce Manager, Note Cosmetics Turkey
Read the case study
Integrations

Connect your store. Reach every channel.

Plug in the platform your store runs on, or any XML, CSV or API feed. Feedance sends the optimized, labelled feed to each channel in its own format.

Data in · 70+ platforms

Feeds out · 200+ channels

In depth

Departments: the full guide

Read the full guide

The One Feed Management Solution For All Departments

Feedance is not only a product feed manager; it is a solution for the entire business, from data optimization and automation to performance analysis. From marketing, product management, and growth strategy to executive leadership, Feedance delivers the scalability, efficiency, and intelligence you need for your business.

How Feedance Helps All Departments

Digital Marketing Teams: Guarantees of ROAS & Advertising on Multiple Platforms

SEM specialists use Feedance to maximize ad performance, minimize wasted ad spend, and boost return on ad spend (ROAS). Benefits for Digital Marketers:

  • Optimized Product Feeds for Paid Ads – Enables structured, high-quality feeds for Google Shopping, Meta Ads, and TikTok Ads.
  • Updates in Real-Time Feed — Sensible ads do not show out-of-stock or wrong price items, which avoids wasting budget.
  • Custom Labeling for Smarter Bidding — Automatically segments by best-sellers, profit margins, and seasonal trends.
  • Export & Ad Scaling Across Platforms – Compatible with Google, Meta, TikTok, Amazon, and programmatic ad networks.

Feedance is used by marketing teams to successfully increase ad efficiency, reduce CAC, and make the most out of paid media.

Product Teams: Search & Recommendation Engines Optimization

Product teams leverage Feedance to improve product discoverability, search accuracy, and AI-based recommendations. Main Benefits for Product Teams:

  • Automated Categorization & Metadata Optimization – Guarantees structured product information for search engines and filters.
  • Custom Labeling for Personalization – Helps to enhance recommendation engines by augmenting product attributes.
  • Real-Time Product Availability Sync – Ensures real-time sync of product data so that recommendation engines do not recommend out-of-stock products.
  • Multi-Source Data Aggregation – Consolidates ERP, supplier, and e-commerce platform feeds in a structured manner.

Feedance is used by product teams to develop better search experiences and refine AI-driven recommendations.

Growth Teams: Phasing the Scaling of Acquisition & Retention

Growth teams work on revenue growth, acceleration of acquisition channels, or improvements to conversion rates. Feedance is the data intelligence that makes this a reality. How Growth Teams Get One Key Benefit:

  • Performance-Driven Product Prioritization — Naturally puts a spotlight on best-sellers and high-margin products for ad placements.
  • AI-Powered Product Segmentation – Provides personalized product recommendations and targeting.
  • Enhancing Feed for Intelligent Targeting – Attaches weather-oriented insights, demand trends, and competitor pricing data to feeds.
  • Auto Catalog Ads for Retargeting – To maintain dynamic creative personalized for the users as per the browsing activity.

Feedance is also used by growth teams to scale their advertising while boosting customer retention and personalization.

C-Level Execs & Directors: Boosting Profitability & Efficiency

Senior leadership needs scalable automation, insights based on data, and tools for strategic decisions. Feedance is a company that finds ways to enhance your profit and organization rate. Executive & Director main benefits:

  • Dynamic Pricing Optimization – Automates your real-time price adjustments, maximizing your profit margins.
  • Insights on ROAS & Cost Effectiveness – Measures ad performance, customer acquisition cost, and marketing effectiveness.
  • Value-added services for differentiation – Personal bundling, multi-market expansion, and regional feed customization.
  • Scalable Multi-Market Growth – Multi-currency, multi-language, and feed customization based on region.

Feedance helps executives achieve sustainable growth and revenue efficiency at scale.

 

Why Feedance Is the Most Suitable for All Departments

  • Eliminates manual work around data and error – Brings efficiency across all teams.
  • Enhances Search & Personalization – Supplies well-organized product data to search engines, filters, and recommendation applications.
  • Boosts Ad Performance & ROAS – Achieves higher engagement, enhanced targeting, and cost-effective advertising.
  • Scales with Your Business – Facilitates multi-channel, multi-market, and multi-language growth.
  • Delivers Actionable Leadership Insights – Empowers leaders to make pricing, inventory, and marketing decisions based on data.

Feedance can help you data-driven succeed across all departments – helps you ensure maximum efficiency, growth, and the most profitable.

Other solutions

The same signal, for every catalog and team.

All industries

E-Commerce

Scores every product from its own views, carts and purchases, keeps stock and prices current in the feed, and labels what to push on every channel.

+25%CTR · Karaca
Learn more: E-Commerce

Textile

Flags broken size runs, scores every style and shows where competitors sell the same item cheaper, so fashion catalogs advertise what is in stock and priced to win.

+36%ROAS · Civil
Learn more: Textile

Betting

Builds dynamic catalog ads from live odds and match times, and enriches the feed with match-time data for real-time campaigns.

+49%ROAS · Bilyoner
Learn more: Betting

Travel

Keeps hotel, flight and package feeds current on price and availability, and turns each offer into a catalog creative with board type and location.

Learn more: Travel

Automotive

Turns dealership inventory into ad-ready vehicle feeds with price, year and mileage, plus a creative for every vehicle.

+110%conversion rate · Borusan Next
Learn more: Automotive

Home & Furniture

Tracks fabric, color and size variants down to the SKU, so ads stop promoting configurations you cannot sell.

+32%ROAS · Vivense
Learn more: Home & Furniture

Beauty & Cosmetics

Structures shade, size and formula variants and puts price and campaign details on every creative, so fast-moving beauty catalogs stay ad-ready.

+127%ROAS · Note Cosmetics
Learn more: Beauty & Cosmetics
FAQ

Questions about Feedance for every department

A first set of answers. Open the full list for more.

How does Feedance help different departments within a company?

Feedance provides automated product feed management tailored to different departments. Marketing teams optimize ads for higher ROAS, product teams improve search accuracy and recommendations, growth teams scale customer acquisition, and C-level executives use data-driven insights for pricing and efficiency improvements.

Can Feedance be customized to fit department-specific needs?

Yes, Feedance is highly flexible and configurable. Each department can leverage specific features such as ROAS tracking for marketing, AI-powered product categorization for product teams, and dynamic pricing optimization for executive decision-making.

How does Feedance help leadership teams make better business decisions?

Feedance provides real-time data on pricing trends, inventory performance, and ad efficiency, enabling executives to make informed decisions about budget allocation, market expansion, and product profitability without relying on manual reports.

How does Feedance improve collaboration between departments?

By automating product feed updates, providing real-time insights, and ensuring data consistency, Feedance allows marketing, product, and growth teams to work with the same structured data. This eliminates manual errors, reduces workload, and improves efficiency across teams.

See the full FAQ

See which
products earn.

Connect your feed and GA4. We show Product Score, 4T, Price War and Broken Size on your own catalog.