Turn your Magento catalog into feeds that
know what sells.

Magento is an open-source e-commerce platform originally released in 2008 by Varien, a Los Angeles-based web development company. It grew into one of the most widely used platforms for online stores, known for its flexible catalog structure and large ecosystem of extensions. eBay acquired Magento in 2011, and after later changing hands to Permira, it was bought by Adobe in 2018. Today the commercial, cloud-hosted edition is branded Adobe Commerce, while "Magento" still refers to the underlying platform and its free Magento Open Source edition.

There are two distinct major generations still in use: Magento 1, the original architecture whose official support ended in June 2020, and Magento 2, a complete rewrite released in November 2015 with a modern architecture and the API layer most current integrations rely on. Because Magento 1 no longer receives security updates, most active stores today run on Magento 2 or Adobe Commerce, though some legacy Magento 1 installations remain in operation.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Magento stores hold catalog and order data in a structure built for flexibility rather than for feeding third-party marketplaces and ad channels out of the box. Product data is organized around configurable products, attribute sets, and per-store-view overrides, which makes it powerful for merchandising but harder to export in the exact shape a shopping feed or marketplace listing requires. Connecting Magento to Feedance lets you turn that catalog into properly formatted, continuously updated feeds without manually exporting and reshaping CSVs every time prices, stock levels, or listings change.

For merchants running Magento 2 or Adobe Commerce, this also means feed updates can keep pace with catalog changes made through the admin panel, rather than depending on scheduled manual exports or one-off developer scripts.

Feedance reads three groups of Magento data. Each one has a job in the feed.

Feedance works with three core data entities from your Magento store. It does not access customer records, coupons, gift cards, tax or shipping configuration, or newsletter subscribers.

Feedance connects directly to your Magento store using the store's own APIs. During setup, you provide your store URL and authorize Feedance to access your catalog, inventory, and order data. Once authorized, Feedance reads your product and stock information on a regular basis and keeps your feeds synchronized as your store changes, without requiring any code changes or extensions to be installed on your Magento instance.

The connection is read-oriented for catalog and order information: Feedance pulls the data it needs to build and refresh your feeds, and any changes you want reflected in your store (such as marketplace-driven stock adjustments) are applied back through the same authorized connection, depending on the workflow you configure.

1. 01
   From your Feedance dashboard, choose Magento as the platform you want to connect.
2. 02
   Enter your store URL and authorize Feedance to access your store's catalog, inventory, and order data.
3. 03
   Wait for the initial sync to complete, during which Feedance imports your existing product and stock data.
4. 04
   Map your Magento product fields and attributes to the fields required by your target feed or marketplace.
5. 05
   Review the mapped feed and publish it to your chosen channel.

Feedance keeps your Magento-connected feeds updated on a regular automatic schedule, so pricing, stock, and listing changes made in your store are reflected without manual re-exports. Exact sync frequency can depend on your plan and the size of your catalog; if you need near-real-time updates for fast-moving stock, this can be adjusted in your feed settings.

• Feed Protection can stop an update when something looks wrong

Once Magento is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Keep attribute sets consistent across similar product types so that field mapping in Feedance stays predictable as your catalog grows.
• Fill in key catalog fields (titles, descriptions, images, identifiers) directly in Magento, since Feedance builds feeds from the data already present in your store.
• If you use Multi-Source Inventory, monitor Magento's own reindexing so stock levels feeding into your channels stay accurate.
• Double-check which store view is mapped to each feed if you run multiple websites, stores, or store views, so pricing and availability match the intended market.
• Review your field mapping after any significant catalog restructuring in Magento, such as adding new attribute sets or product types.