Google Analytics 4

Put your GA4 performance into every product.

Feedance reads views, add-to-carts and purchases per product over the last 1, 7 and 30 days and writes them into your feed as labels. Every channel can then favor products that sell and hold back the ones that only collect clicks.

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GA4 enrichment

Per product, from your GA4 property

Product	Views	Carts	Purchases	Score
Trail running shoe RS-2041	2,640	198	41	92
Linen shirt LS-1180	1,190	61	9	64
Wool coat WC-0715	702	14	1	18
Canvas tote CT-3302	160	3	0	3

Written into the feed for Trail running shoe · last 7d

ga4_views_7d:2,640ga4_add_to_carts_7d:198ga4_purchases_7d:41product_score:92segment_4t:top

What it is

Your feed, sorted by what actually sells.

GA4 enrichment connects your Google Analytics 4 property to Feedance and adds product-level performance to the feed: how often each product was viewed, added to cart and purchased.

Those numbers become attributes and custom labels. They also feed Product Score, the 0 to 100 score behind 4T segmentation, so the same data that tells you what sells also tells every channel.

Views, add-to-carts and purchases per product
Three windows: last 1, 7 and 30 days
Refreshed on every feed sync
Usable in rules, filters, labels and exports

Metrics and windows

Nine fields per product, ready for any rule.

Each metric is written for each window, so you can react to yesterday's spike or a month-long trend. Field names below are examples; you choose which ones go to which channel.

Metric

Last 1 day

Last 7 days

Last 30 days

Views

ga4_views_1d

ga4_views_7d

ga4_views_30d

Add to cart

ga4_add_to_carts_1d

ga4_add_to_carts_7d

ga4_add_to_carts_30d

Purchases

ga4_purchases_1d

ga4_purchases_7d

ga4_purchases_30d

Derived

product_score (0-100) · segment_4t

Key features

Four ways to use GA4 in a feed.

Order by performance

Reorder products by views, purchases or revenue so top performers lead every export.

Filter underperformers

Remove products with many views but no add-to-carts or sales from paid channels.

Limit by metrics

Send only products that meet a threshold, such as the top share of the catalog by purchases.

Custom labels for campaigns

Tag products by behavior, for example viewed often but rarely bought, for their own campaign.

How it works

Connected once, updated on every sync.

01
Sign in with Google
Connect your GA4 property with Google sign-in. No tracking code changes are needed.
02
Match items to products
Feedance matches GA4 item IDs to the product IDs in your feed.
03
Compute each window
Views, add-to-carts and purchases are summed for the last 1, 7 and 30 days, and Product Score is updated.
04
Write labels and act
Values are written into the feed. Use them in Feed Rules, Product Filters and channel exports.

Use cases

Put budget behind products that convert.

E-commerce catalogs

Lead with top sellers in Shopping and catalog ads, and stop paying to show products that never convert.

Seasonal promotions

Use 1- and 7-day windows to catch products picking up before a season or campaign peaks.

Inventory decisions

Combine purchases with stock to push items that sell and are available, and hold back the rest.

Targeted advertising

Build separate campaigns for high-intent products, for example many add-to-carts but few purchases.

See how Product Score uses GA4

Related features

Works with GA4 enrichment

Product ScoreA 0 to 100 score per product built from these GA4 metrics.Learn more 4T SegmentationTop, Tolerable, Tranquil and Toxic, written as feed labels.Learn more Feed RulesIf-then rules that act on GA4 fields in every export.Learn more Weather DataAdd real-time, local weather to the same feed.Learn more

FAQ

Questions about GA4 enrichment

What teams ask before they connect GA4.

What kind of rules can I apply with GA4 Data Enrichment?

GA4 enrichment allows you to apply rules like prioritizing products based on revenue, limiting the number of items in a feed to the top-performing products, or tagging products with custom labels for targeted campaigns. These rules help streamline your feeds and make them more effective across different platforms.

How does GA4 enrichment improve product feed performance?

By incorporating GA4 insights, you can reorder products based on performance, such as top sellers or most-viewed items, ensuring they appear prominently in your feeds. It also helps you focus your advertising budget by filtering out underperforming items and targeting products with high potential, leading to increased visibility, engagement, and ROI.

How does GA4 Data Enrichment improve campaign ROI?

By focusing on high-performing products and eliminating low-converting items, GA4 enrichment ensures your advertising budget is spent more effectively. It aligns your product feed with real-time performance data, increasing the likelihood of customer engagement and conversions.

Can GA4 Data Enrichment tag products for special promotions?

Yes, you can use GA4 data to tag products based on user behavior, such as frequently viewed or wishlisted items. These tags can then be used to create targeted campaigns or highlight specific products, boosting visibility and sales.