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What is IdeaSoft?

IdeaSoft

IdeaSoft is a Turkish SaaS e-commerce infrastructure provider founded in 2005. It has grown into one of Turkey's most widely used hosted online store platforms, serving tens of thousands of businesses with a fully managed storefront, built-in payment gateway support (such as iyzico and PayTR), native e-Fatura/e-Archive invoicing, and KVKK-compliant data handling. In 2025, IdeaSoft was acquired by Sipay Global, a Turkish fintech company, though its platform, admin panel, and API remain in operation under the IdeaSoft brand.

Because IdeaSoft is built specifically for the Turkish market, it ships with native integrations for local marketplaces like Trendyol and Hepsiburada, making it a common choice for merchants who sell across multiple channels and need their own store to stay in sync with those marketplaces.

Why connect IdeaSoft to Feedance?

Merchants running an IdeaSoft store often sell the same catalog across several sales channels. Keeping product details, stock levels, and order status consistent across all of them by hand is slow and error-prone. Connecting IdeaSoft to Feedance gives you a single place to manage product data and inventory levels, push updates out automatically, and keep order information flowing without manually exporting files or re-entering data in your IdeaSoft admin panel.

How does Feedance connect to IdeaSoft?

Feedance connects directly to your IdeaSoft store using secure API credentials that you generate from your own IdeaSoft admin panel. Once authorized, Feedance communicates with your store over an encrypted connection to read and update your product, inventory, and order data. There is nothing to install on your storefront and no changes are made to your theme or checkout flow — the connection works entirely in the background through IdeaSoft's own store API.

What data does Feedance access from IdeaSoft?

Data entityWhat Feedance does with it
ProductsReads and updates product titles, descriptions, prices, images, and other catalog fields so your listings stay accurate everywhere you sell.
InventoryReads and updates stock quantities so available inventory reflects real-time levels and prevents overselling.
OrdersReads order data so fulfillment, reporting, and channel-level order tracking stay up to date.

IdeaSoft-specific considerations worth knowing

  • API access is admin-restricted. IdeaSoft limits who can view or edit API settings to the store's primary administrator account, so a store owner (or someone with that admin login) needs to generate the API credentials Feedance uses to connect.
  • Permission scopes matter. When an API application is created in IdeaSoft, it is assigned either a read-only or a read/write permission level. If you want Feedance to push inventory or product updates back into your store, the connection needs read/write access, not just read-only.
  • Ownership changed in 2025, but the platform itself didn't. IdeaSoft was acquired by Sipay Global in 2025. The storefront, admin panel, and API continue operating under the IdeaSoft name, so existing and new API connections are unaffected by the change in ownership.
  • Usage limits are tracked per store plan. IdeaSoft's admin panel includes a resource and traffic usage section that tracks page views, data transfer, and API request volume against your subscription plan. Stores on lower-tier plans that sync very large catalogs frequently should keep an eye on this to avoid hitting plan limits.

How to connect IdeaSoft with Feedance

  1. Log in to your IdeaSoft admin panel using your store's primary administrator account.
  2. Navigate to the Integrations > API section of the panel and choose to add a new API application.
  3. Enter an application name and generate the Client ID and Client Secret credentials.
  4. Set the permission level to read/write if you want Feedance to update products and inventory, not just read them.
  5. Enter the generated credentials into Feedance when prompted to connect your IdeaSoft store, then run a test sync to confirm the connection is working.

How often does your IdeaSoft data sync?

Sync frequency depends on your Feedance plan and the settings you choose for your IdeaSoft connection. Feedance can check for updates on a regular schedule so that product, inventory, and order data stay reasonably current, though very large catalogs or high update volumes may take longer to fully process on each sync cycle.

Common IdeaSoft connection issues and how to fix them

IssueLikely causeFix
Connection suddenly stops workingThe API application's Client ID/Secret was revoked, regenerated, or deleted in the IdeaSoft panelLog in as the store administrator, generate new API credentials, and reconnect the store in Feedance
Product or inventory updates aren't being pushed to IdeaSoftThe API application was created with read-only permissionsEdit the API application in IdeaSoft and change its permission level to read/write
Sync fails or is rejected intermittentlyThe store has exceeded its plan's API request or traffic usage limitsCheck the Resource and Traffic Usage section of the IdeaSoft panel and upgrade the plan if usage is consistently near the limit
Unable to find or create API credentialsThe logged-in user is not the store's primary (ID 1) administrator accountAsk the store owner to log in with the primary admin account to generate or share the API credentials

IdeaSoft feed optimization tips

  1. Keep product titles and descriptions complete and accurate in IdeaSoft, since these fields typically carry over directly to any channel Feedance publishes to.
  2. Make sure stock quantities in IdeaSoft are kept current so synced inventory reflects what you can actually fulfill.
  3. Use clear, consistent product categorization in IdeaSoft to make it easier to map your catalog to the requirements of other sales channels.
  4. Set the API permission level to read/write from the start if you plan on using Feedance to update products or inventory, to avoid reconnecting later.
  5. Periodically review your IdeaSoft resource and traffic usage panel if you run large or frequent syncs, so you can upgrade your plan before hitting a limit.

Frequently Asked Questions About IdeaSoft

  • How does Feedance connect to my IdeaSoft store?

    Feedance connects directly to your IdeaSoft store using API credentials (a Client ID and Client Secret) that you generate from your own IdeaSoft admin panel. Once you enter those credentials into Feedance, it communicates with your store over a secure connection to read and update your product, inventory, and order data. Nothing needs to be installed on your storefront or theme.

  • What is the most important IdeaSoft-specific thing to know before connecting?

    IdeaSoft only allows the store's primary administrator account to view or create API applications, and each API application is assigned either read-only or read/write permissions. If you want Feedance to update your products or inventory rather than just read them, make sure the API application is created with read/write access by an admin user.

  • What data can Feedance read or update on my IdeaSoft store?

    Feedance works with three types of data on IdeaSoft: products, inventory, and orders. It reads and updates product details like titles, descriptions, prices, and images, keeps stock levels in sync, and reads order data for fulfillment and reporting. Feedance does not access customer records, coupons, shipping settings, or any other store data.

  • How do I keep my IdeaSoft feed current?

    Feedance syncs your IdeaSoft data on a regular schedule based on your plan settings, so product, inventory, and order information stay reasonably up to date without manual work. If you make major catalog changes in IdeaSoft, you can also trigger a manual sync in Feedance to reflect them right away.

  • Will a plan or ownership change at IdeaSoft affect my Feedance connection?

    No. IdeaSoft was acquired by Sipay Global in 2025, but the platform, admin panel, and API continue to operate under the IdeaSoft name, so this does not affect existing Feedance connections. What can affect your connection is your own IdeaSoft store plan: if your store exceeds its API request or traffic usage limits, syncing may be delayed until usage resets or the plan is upgraded.

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