Shopify Platform

Shopify's own admin is built for running your store, not for reshaping your catalog into the exact field names, formats and taxonomies each advertising or marketplace channel requires. Feedance sits between your Shopify catalog and every channel you sell on, keeping titles, prices, availability and images in sync automatically instead of you re-exporting and re-formatting a CSV by hand every time something changes.

Because Feedance reads live from your store, a price change, a sold-out variant, or a newly published product reaches your ad channels without a manual re-upload — which matters most for stores that update stock or run promotions frequently.

Feedance connects directly to your Shopify store through a secure, authorized connection to the Shopify Admin. Once you approve the connection from your Shopify Admin, Feedance is granted scoped access to your product catalog, inventory and order data, and keeps this data synchronized automatically as your store changes — no manual exports or file uploads required.

The connection respects Shopify's own permission model: Feedance only requests the access scopes it needs to read and, where relevant, update your product and inventory data, and nothing more.

Feedance focuses on the core data that feed and channel management actually depends on:

For each of these, standard operations are supported — reading individual records, counting, listing, searching, and (where relevant to feed management) creating or updating — so Feedance can both pull your catalog and, where needed, write back updates.

A few things are specific to how Shopify itself restricts data access, independent of Feedance:

1. Order history is limited to 60 days by default. Shopify restricts API access to orders older than 60 days unless the connecting app has been granted the read_all_orders access scope. If you need Feedance to see older order history (for example, for return-rate or historical performance analysis), this scope needs to be authorized during setup.
2. Multi-location inventory requires additional scopes. If your store fulfills from more than one location, accurate per-location stock requires the read_locations and write_inventory scopes to be granted.
3. Webhooks are authenticated with a shared secret. Real-time updates (e.g., a product changing) are delivered via Shopify webhooks, which are verified using a shopify_shared_secret credential rather than a simple API key.

1. From your Feedance dashboard, choose Shopify as your platform and start the connection.
2. You'll be redirected to authorize the connection from your Shopify Admin, granting the permissions Feedance requests (including, where relevant, read_all_orders for full order history and read_locations/write_inventory for multi-location stock).
3. Once authorized, Feedance performs an initial sync of your product catalog, variants, images and inventory.
4. From there, map your Shopify product fields to the destination channels you want to export to (Google Shopping, Meta, TikTok, etc.) — Feedance handles the field-name and format translation per channel.
5. Publish your feed(s); Feedance keeps them updated as your Shopify catalog changes.

Feedance combines webhook-driven updates (for changes Shopify pushes in real time, such as a product edit) with scheduled re-syncs to catch anything else. Exactly how fresh your feed needs to be depends on how often your prices and stock actually change — stores running frequent promotions or with fast-moving inventory benefit most from making sure webhook delivery is correctly configured, since that's what keeps a sold-out variant or a price change from lagging behind what's shown in your ads.

1. Use Shopify's product options (size, color, etc.) consistently across variants — clean variant structure is what lets Feedance map each variant correctly to channels that expect one listing per variant.
2. Fill in vendor and product_type on every product; these are commonly used as inputs when mapping to channel-specific brand and category fields.
3. Add descriptive alt text to product images in Shopify — several ad channels use or reward image metadata quality.
4. Keep inventory quantities accurate at the location level if you fulfill from multiple locations, since that's what your exported availability status is built from.
5. If you run frequent promotions, confirm your webhook connection is healthy rather than relying solely on scheduled syncs, so price drops and stock-outs reach your ads as they happen.