Turn your Shopify catalog into feeds that know what sells.

Shopify is one of the world's largest e-commerce platforms, powering online stores for merchants ranging from small independent brands to large multi-location retailers. It handles everything a merchant needs to run a store — product catalog, checkout, payments, order management, and inventory — through the Shopify Admin.

For a feed management platform like Feedance, Shopify is a data source: your product catalog, pricing, stock levels, and order history all live inside your Shopify store, and that data needs to reach Google Shopping, Meta, TikTok and other channels accurately and continuously.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Shopify's own admin is built for running your store, not for reshaping your catalog into the exact field names, formats and taxonomies each advertising or marketplace channel requires. Feedance sits between your Shopify catalog and every channel you sell on, keeping titles, prices, availability and images in sync automatically instead of you re-exporting and re-formatting a CSV by hand every time something changes.

Because Feedance reads live from your store, a price change, a sold-out variant, or a newly published product reaches your ad channels without a manual re-upload — which matters most for stores that update stock or run promotions frequently.

Feedance reads three groups of Shopify data. Each one has a job in the feed.

For each of these, standard operations are supported — reading individual records, counting, listing, searching, and (where relevant to feed management) creating or updating — so Feedance can both pull your catalog and, where needed, write back updates.

Feedance connects directly to your Shopify store through a secure, authorized connection to the Shopify Admin. Once you approve the connection from your Shopify Admin, Feedance is granted scoped access to your product catalog, inventory and order data, and keeps this data synchronized automatically as your store changes — no manual exports or file uploads required.

The connection respects Shopify's own permission model: Feedance only requests the access scopes it needs to read and, where relevant, update your product and inventory data, and nothing more.

1. 01
   From your Feedance dashboard, choose Shopify as your platform and start the connection.
2. 02
   You'll be redirected to authorize the connection from your Shopify Admin, granting the permissions Feedance requests (including, where relevant, read_all_orders for full order history and read_locations/write_inventory for multi-location stock).
3. 03
   Once authorized, Feedance performs an initial sync of your product catalog, variants, images and inventory.
4. 04
   From there, map your Shopify product fields to the destination channels you want to export to (Google Shopping, Meta, TikTok, etc.) — Feedance handles the field-name and format translation per channel.
5. 05
   Publish your feed(s); Feedance keeps them updated as your Shopify catalog changes.

Feedance combines webhook-driven updates (for changes Shopify pushes in real time, such as a product edit) with scheduled re-syncs to catch anything else. Exactly how fresh your feed needs to be depends on how often your prices and stock actually change — stores running frequent promotions or with fast-moving inventory benefit most from making sure webhook delivery is correctly configured, since that's what keeps a sold-out variant or a price change from lagging behind what's shown in your ads.

• Feed Protection can stop an update when something looks wrong

Once Shopify is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

Google Merchant CenterShopping, Performance MaxMeta AdsAdvantage+ catalog adsTikTok AdsCatalog adsMicrosoft AdvertisingBing ShoppingCriteoRetargetingChatGPT AdsAI shoppingKlaviyoEmail and SMSAwinAffiliate networkAkakçePrice comparison

• Use Shopify's product options (size, color, etc.) consistently across variants — clean variant structure is what lets Feedance map each variant correctly to channels that expect one listing per variant.
• Fill in vendor and product_type on every product; these are commonly used as inputs when mapping to channel-specific brand and category fields.
• Add descriptive alt text to product images in Shopify — several ad channels use or reward image metadata quality.
• Keep inventory quantities accurate at the location level if you fulfill from multiple locations, since that's what your exported availability status is built from.
• If you run frequent promotions, confirm your webhook connection is healthy rather than relying solely on scheduled syncs, so price drops and stock-outs reach your ads as they happen.