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Feedance
Frequently asked questions

Questions about Feedance,
answered.

What Feedance does, how the signals work, what setup takes and what it costs. Pick a topic or search.

All questions

What is Feedance?

Feedance is a product-level ROAS optimization platform for catalog ads. It scores every product in your catalog, shows where you lose on price and stock, and writes those signals into your feed, so Google, Meta and TikTok spend on what sells.

About Feedance
What is product-level ROAS optimization?

Ad platforms decide who sees an ad. Product-level ROAS optimization decides which products deserve the budget. Feedance scores and labels every product from its own performance, price position and stock, then writes those labels into your feed so campaigns can be built around them.

About Feedance
Does Feedance manage my bids or budgets?

No. Your campaigns and ad platforms keep control of bids and budgets. Feedance tells them which products deserve the spend.

About Feedance
Do I still need a separate feed management tool?

No. Feedance includes feed optimization: rules, product filters, categories, prices, supplementary feeds, enrichments and channel exports for 200+ channels.

About Feedance
What is Product Score?

A number from 0 to 100 for every product in your catalog, built from its views, add-to-carts and purchases over the last 1, 7 and 30 days. It is written into your feed so channels can act on it.

Signals
What is 4T Segmentation?

It places every product in one of four segments based on its traffic and return. Top: high traffic, high return. Tolerable: low traffic, good return. Tranquil: low traffic, low return. Toxic: high traffic, low return.

Signals
What is Price War, and does it change my prices?

Price War compares your price with the competitors you choose, for every matched product: best price, same price or more expensive, with the cheapest competitor named. It does not change your prices; that stays your pricing team's decision.

Signals
What is Broken Size?

Broken Size finds products whose size run is incomplete and labels them in your feed, so you can stop advertising a style when the sizes shoppers want are out of stock.

Signals
Can I combine these signals?

Yes. Feed Rules and Product Filters read each signal like any other field, so you can combine Product Score, 4T Segmentation, Price War and Broken Size in one rule.

Signals
What do I need to connect to get started?

Your product feed, or a connection to your e-commerce platform, plus Google Analytics 4. Merchant Center and your ad accounts can be linked as well.

Setup and data
How long does setup take?

Most catalogs go live in 1 day and no development work is needed. Once your feed and GA4 are connected, the first labels are in your feed the same day.

Setup and data
Which store platforms does Feedance work with?

Shopify, WooCommerce, Magento and 70+ other e-commerce platforms and marketplaces, or any XML, CSV or JSON feed URL.

Setup and data
How often are scores and labels updated?

On every sync. Feeds update from every 30 minutes to weekly, or every 15 minutes from a delta feed, and each sync scores the catalog again. Your plan sets the fastest update frequency.

Setup and data
Which channels can use the labels?

Score, segment, price position and size status are written into the feed as attributes and custom labels. Google, Meta, TikTok and 200+ channels receive them on every sync.

Channels and feeds
Does it work with Performance Max and Meta catalog ads?

Yes. The labels reach Google Shopping and Performance Max and Meta catalog ads through your feed, so you can build asset groups and product sets around them.

Channels and feeds
What happens if a feed update contains errors?

Feed Protection checks every update before it reaches your ads. It skips faulty products, alerts your team and keeps the last good feed.

Channels and feeds
What is Creative Suite?

Creative Suite turns your feed data into image, video and HTML5 creatives from your own templates, for catalog ads at the scale of your whole catalog.

Creative Suite
How much does Feedance cost?

Essentials is $239 a month for up to 250 products and Business is $359 a month for up to 2,500 products, both lower with yearly billing. Enterprise pricing for larger catalogs is agreed with our team.

Pricing
Are there extra charges or hidden fees?

No. The plan price is what you pay: no extra charges and no hidden fees.

Pricing
Which plan fits my catalog?

Choose by product count and update frequency: Essentials covers up to 250 products with daily updates, Business up to 2,500 products with hourly updates, and Enterprise scales to millions of products.

Pricing
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See which
products earn.

Connect your feed and GA4. We show Product Score, 4T, Price War and Broken Size on your own catalog.