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OpenCart is a free, open-source e-commerce platform built on PHP and MySQL (or MariaDB), following an MVC-based architecture. Unlike hosted platforms, OpenCart is self-hosted: merchants install it on their own web server, which gives full control over the codebase and data but also means the store owner is responsible for hosting, updates, and security.
OpenCart supports multi-store setups from a single installation and database, built-in support for multiple currencies and languages, and a large marketplace of free and paid extensions and themes that merchants use to add functionality such as payment gateways, shipping methods, and catalog tools.
OpenCart stores manage their product catalog, stock levels, and orders directly in their own database, which is powerful for control but means catalog data has to be actively exported and kept in sync for use in shopping ads, marketplaces, and comparison shopping engines. Feedance connects to your OpenCart store to pull product, inventory, and order data and turn it into structured, channel-ready feeds, so you don't have to build and maintain custom export scripts for every channel you sell on.
Feedance connects directly to your OpenCart store using your store's own credentials. Once connected, Feedance reads your product catalog, stock levels, and order data on an ongoing basis so your feeds and channel listings stay aligned with what's actually in your store.
No code changes or theme edits are required on your OpenCart installation. You provide store access details during setup, and Feedance handles keeping the connection alive and refreshing data automatically.
Feedance works with three core data entities from your OpenCart store:
A few things about how OpenCart is built are worth understanding before connecting it to any feed tool:
Once connected, Feedance periodically re-checks your OpenCart store to pick up changes to products, stock levels, and orders, so your feeds stay reasonably current without manual re-exports. Exact sync frequency can depend on your Feedance plan and store size; for time-sensitive changes like a sudden stock-out, there may be a short delay before it's reflected across all connected channels.
Feedance connects directly to your OpenCart store using the store's own credentials, which you provide during setup. Once connected, no code or theme changes are needed on your OpenCart installation. Feedance then reads your product, inventory, and order data on an ongoing basis and keeps it in sync automatically.
OpenCart can track stock at the option or variant level rather than only at the overall product level, meaning a single product can have some option combinations in stock and others sold out at the same time. This matters for feed accuracy, since availability needs to reflect the right level of detail rather than treating the whole product as one stock figure. It's also worth knowing that OpenCart is self-hosted, so a store's uptime and accessibility depend on its own hosting environment.
Feedance works with three types of data from your OpenCart store: products, inventory, and orders. That means product details like titles, prices, images, and categories; stock quantities and availability; and order data used to reconcile sales. Feedance does not access or manage other store data such as customer records, coupons, or shipping and tax configuration.
Once your store is connected, Feedance periodically checks OpenCart for changes to products, stock, and orders, so your feed updates without you having to manually re-export data. To help keep it accurate, maintain complete product information and current stock levels directly in OpenCart, since Feedance builds the feed from that source data. For very time-sensitive changes, be aware there can be a short delay before an update is reflected everywhere.
OpenCart supports running multiple storefronts from a single installation and database, with products individually assigned to each store and sometimes priced differently per store. When connecting a multi-store OpenCart setup to Feedance, it's worth reviewing which products are assigned to which store and confirming pricing is correct per store, so the right catalog and pricing feed into the right sales channels.
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