Which channels can use the segment?

Every channel Feedance exports to. segment_4t goes out as an attribute and a custom label, so Google, Meta, TikTok and 200+ channels can build campaigns and product sets around it.

Can I combine segments with other signals?

Yes. Feed Rules and Product Filters read segment_4t like any other field, so you can combine it with Product Score, Price War or Broken Size in one rule.

4T Segmentation

Four segments. One clear action for every product.

4T Segmentation places every product in Top, Tolerable, Tranquil or Toxic from its own traffic and return, then writes the segment into your feed so each channel can treat it differently.

Request a demo See how it works

4T Segmentation

Share of products · example fashion catalog of 38,010

More traffic →

Toxic2%

High traffic, low return

Fix or cut

Top8.4%

High traffic, high return

Scale

Tranquil89%

Low traffic, low return

Keep out of prospecting

Tolerable0.6%

Low traffic, good return

Give more reach

Better return →

segment_4t goes out on every sync

GoogleMetaTikTok200+ channels

What it is

Two signals decide where a product sits.

Traffic tells you how much attention a product gets. Return tells you what that attention brings back. Put the two together and every product falls into one of four segments, each with a different job in your campaigns.

Segments are built from each product’s own performance data, the same product-level data behind Product Score, and they refresh as that data changes.

Every product gets exactly one segment
Segments refresh on every sync, so products move as they perform
Each segment comes with a recommended action
Works in Google, Meta, TikTok and 200+ channels through the feed

The four segments

What each segment means, and what to do with it.

Pick a segment to see what it says about a product and the action we recommend.

TopHigh traffic, high return

Your proven earners. They get attention and turn it into sales.

8.4%of products in the example catalog

Recommended action

Give them their own campaign or asset group, so they do not share budget with weak products
Use them in prospecting and as hero products in creatives
Watch Price War and Broken Size so they stay competitive and in stock

segment_4t = "Top"custom_label_1 = "4t_top"

Segment distribution

In one catalog, 89% of products were Tranquil.

In a 38,010-product fashion catalog, a small group carried the results: 8.4% of products were Top and 0.6% Tolerable. Another 2% were Toxic, drawing traffic without bringing it back.

Share of products by segment

89%TranquilLow traffic, low return

8.4%TopHigh traffic, high return

2%ToxicHigh traffic, low return

0.6%TolerableLow traffic, good return

Figures from one fashion catalog analysed in Feedance. Your own distribution will differ.

Playbook

One playbook per segment.

Use the segment to decide where each product runs, not how much you bid. Your campaigns keep their bidding strategy; the segment decides which products they include.

Segment	Signal	Recommended action	Label in the feed
Top	High traffic, high return	Scale: give them their own campaign or asset group and use them as hero products.	custom_label_1 = "4t_top"
Tolerable	Low traffic, good return	Give more reach: a separate campaign or product set with room to grow.	custom_label_1 = "4t_tolerable"
Tranquil	Low traffic, low return	Keep out of prospecting unless you are testing; check feed quality, price and sizes.	custom_label_1 = "4t_tranquil"
Toxic	High traffic, low return	Fix or cut: check price, stock and landing page; exclude from prospecting until they recover.	custom_label_1 = "4t_toxic"

Into your feed

Segments reach every channel as labels.

Feedance writes each product’s segment into your feed as an attribute and a custom label. Every channel export carries it, so Google, Meta, TikTok and 200+ channels can build campaigns and product sets around it.

1 · Segment

TopTolerableTranquilToxic

2 · Written to the feed

segment_4t = "Top"custom_label_1 = "4t_top"Updated on every sync

3 · Channel action

GOGoogleAsset groups by custom label

MEMetaProduct sets by segment

TTTikTokProduct sets by segment

+200+ channelsAny export that reads labels

Linen shirt across four syncsIllustrative example. Segments move as performance changes.

Sync 1TranquilSync 2TolerableSync 3TolerableSync 4Top

Feedance does not manage bids or budgets. Your campaigns keep control of both. The segment tells them which products deserve the spend.

Results

Stop paying for products that cannot pay you back.

Vivense lifted ROAS by 32% by not advertising products it could not sell. Note Cosmetics increased ROAS by 127% while spending 10% less.

Read the Vivense story

+32%ROAS by not advertising products it could not sell

+127%ROAS, with 10% less spend

Related features

Works with 4T Segmentation

Product ScoreOne score from 0 to 100 for every product, from views, carts and purchases.Learn more Price WarFind out whether a Toxic product is simply priced out.Learn more Broken SizeCheck whether missing sizes are behind a weak segment.Learn more Feed OptimizationFilter and route segments into each channel export.Learn more

FAQ

Questions about 4T Segmentation

Need more detail? Read the full FAQ.

What is 4T Segmentation?

4T Segmentation places every product in your catalog in one of four segments, Top, Tolerable, Tranquil or Toxic, based on its traffic and return. The segment is written into your feed so channels can treat each group differently.

What do Top, Tolerable, Tranquil and Toxic mean?

Top products have high traffic and high return. Tolerable products have low traffic but a good return. Tranquil products have low traffic and low return. Toxic products have high traffic and low return.

How is a product’s segment decided?

From two signals measured per product: traffic, the attention it gets, and return, what that attention brings back in add-to-carts, purchases and revenue. The same product-level data is behind Product Score.

How often do segments change?

Segments refresh on every feed sync. A product moves to another segment as soon as its traffic or return changes enough.

Should I exclude every Toxic product?

Not straight away. Check price, stock and landing page first: Price War and Broken Size often show why a product does not convert. Exclude it from prospecting until it recovers.

Does Feedance manage my bids or budgets?

No. Your campaigns keep control of bids and budgets. The segment tells them which products deserve the spend.