Catalog ads that move with the
odds.

The betting ecosystem is a rapidly evolving and competitive landscape where real-time information, dynamic ad content, and exact audience targeting are critical to success. With ever-changing odds, live events, and limited-time promotions, betting companies have a need for an efficient way to manage and distribute ad-ready data across multiple platforms.

This is where Feedance can be a game-changer. Feedance is a fully automated feed management system that creates XML feeds for catalog ads and optimizes them while providing dynamic creative content generation, keeping betting brands relevant and interesting while maximizing profitability.

These demands make a nimble, data-led approach to advertising fundamental for success within the betting industry. So what are some of the main challenges?

• Dynamic event listings and rapidly changing odds — As odds fluctuate in real-time, betting companies must create dynamic ads that update accordingly.
• Adherence to stringent ad regulations — Regions have unique limitations on betting ads, necessitating meticulous feed customization.
• Saturation of User Attention — Generic ads do not engage high-intent users who respond to personalized dynamic creatives.
• Campaign development across multiple platforms — Betting brands run ads through Google, Meta, TikTok, and programmatic ad networks, all of which need structured, best practice-optimized feeds.
• Scaling creative assets optimization — Manual production and updating of banners, videos, and catalog ads is less time-efficient.

With the automation of XML feed generation, real-time updates of data encoding product, and dynamic creative production for the next campaign, Feedance addresses these pain points, allowing betting companies to have better ad operations and achieve the best ROI possible.

Catalog Ads Automated XML Feeds

Feedance creates and maintains real-time XML feeds that are utilized in Google, Meta, TikTok, among others, to power catalog ads for betting promotions.

• Live Betting Odds Integration – XML feeds auto-update betting odds, event details, and game outcomes.
• Multi-Sport Event Feeds – Covering all the betting markets with football, basketball, horse racing, esports, and more.
• Region-Specific and Compliance-Compliant Feeds – Tailored feeds according to pay-per-click ad regulations for that country or region.
• Seamless Multi-Platform Distribution – Optimized feeds are immediately ready for distribution through Google Ads, Meta Ads, and programmatic ad networks.

Automated XML feed generation enables betting brands to scale their ad campaigns with minimal effort, ensuring data accuracy and compliance.

Sync multiple Live Event promotions in real-time

During live sporting events, betting brands must seize critical opportunities. Feedance ensures your ad content is always fresh with:

• Integration of Live Sports & Match Time Data – Supports sync of betting promotions with live match schedules and game milestones (half-time, extra time, penalties).
• Dynamically Updating Price & Odds – Ads will auto-populate with the current bets available as well as promotional boosts and in-game betting options.
• Automated Event-Specific Campaigns – Allows you to advertise specific to large tournaments like the World Cup, NBA Finals, or the Super Bowl.

Data is stored and you enable betting companies to make sure that they have the right message for every user at the right time, thus increasing conversions and engagement while making sure they make better visit spend on their marketing actions.

One single feed, published on multiple platforms

Betting brands need to establish a foothold in a plethora of ad platforms, each with its own distinct feed structure and creative format. Feedance makes this simple by providing:

• Automated Feed Structuring – Guarantees clean reporting feeds for Google Merchant Center, Meta Ads, TikTok Ads, and DSP networks.
• Programmatic Ad Integration – It caters to betting firms that leverage RTB (Real-Time Bidding) and programmatic ads for automated ad spots.
• Seamless Export & API Connectivity – Integrated point-to-point with the world’s major betting platforms & marketing channels.

By implementing automation on feed exports and structuring, betting brands can remove man work and scale campaigns without friction.

• Live Betting Updates – Automated odds, match schedules, betting events on ad platforms.
• Dynamic Creative Automation – Produce quality banners, videos, and catalog ads according to the real-time betting chances.
• Universal Feed Management – Outputs formatted feeds for Google, Meta, TikTok, and any programmatic ad networks without manual changes.
• Compliance-Friendly Feed Customization – Categorizes ads, modifying ad and promotions content according to regional advertising laws.
• Scalable & Efficient Ad Operations – Automates the feed management, enabling betting brands to launch and optimize campaigns at scale.

Precision and personalization are what matter the most in the competitive betting market. With Feedance, you can automate XML feed generation, dynamic ad creatives, and optimize advertising across multiple platforms to keep your campaigns always relevant, engaging, and tailored for performance.

Stop being bogged down by outdated ads and manual feed management. Start automating your betting campaigns with Feedance!