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Wix is a website-building platform, and Wix Stores (part of the broader Wix eCommerce suite) is the module that lets business owners turn a Wix site into an online shop for physical and digital products. Store owners manage a product catalog made up of items, collections (themed groupings such as "Spring 2026" or "Running Shoes"), and variants — combinations of options and choices like color and size — all from the Wix dashboard, without needing separate storefront software.
Under the hood, Wix eCommerce also powers checkout, payments, and order management for Wix Stores, Wix Bookings, and other Wix business solutions. Wix has been rolling out a new version of its product catalog, Catalog V3, which is gradually replacing the original Catalog V1 across stores; the two are not interchangeable, so a given store runs on one or the other at any point in time.
Wix Stores makes it easy to list products for shoppers, but keeping that catalog in sync with shopping feeds, marketplaces, and ad channels is a separate job. Connecting Wix to Feedance lets you pull your product data out of the Wix catalog once and reuse it everywhere you need a feed, without manually exporting and reformatting spreadsheets every time prices, stock, or listings change.
Because Feedance also reads inventory and order data, it can help keep published feeds honest — reflecting real stock levels and giving you visibility into which listed products are actually converting — rather than working from a static, one-time export of your Wix catalog.
Feedance connects directly to your Wix store using a secure, permission-based connection. During setup, you authorize Feedance to access your store's data; Wix requires the store owner to explicitly approve the specific permissions an app requests before it can read any data, so nothing is pulled without your consent.
Once authorized, Feedance communicates with your store over an encrypted connection to retrieve product, inventory, and order information on an ongoing basis, so your feeds and reports reflect what is actually in your Wix catalog rather than a one-time snapshot.
Feedance works with exactly three data entities from any connected platform, including Wix:
Feedance does not access customer records, discount codes, gift cards, shipping or tax settings, or any other Wix data beyond these three entities.
After the initial import, Feedance keeps your Wix products, inventory, and orders updated on an ongoing basis rather than requiring manual re-imports. Because Wix applies API rate limits to every connected app, very large catalogs or bursts of changes may take a short while to fully propagate rather than appearing instantly, but your data is not left stale between manual syncs.
Feedance connects directly to your Wix store through a secure, permission-based authorization. You approve the specific data access Feedance requests when you set up the connection, and from that point on Feedance retrieves your product, inventory, and order data on an ongoing basis rather than through a one-time export.
Wix has been migrating stores between two versions of its product catalog system, known as Catalog V1 and Catalog V3, and the two are not interchangeable. Which version your store runs on can affect how product options, choices, and variants are structured behind the scenes. This is handled automatically, but it explains why catalog structure can look slightly different from store to store, and why very large or fast-changing catalogs may sync in batches due to Wix's own API rate limits rather than all at once.
Feedance works with exactly three types of data from Wix: Products (titles, descriptions, images, pricing, SKUs, and variants), Inventory (stock levels per product variant), and Orders (order records for fulfillment and performance tracking). Feedance does not access customer information, discount codes, gift cards, shipping or tax settings, or any other data beyond these three areas.
Once connected, Feedance keeps pulling updated product, inventory, and order data from Wix automatically, so you don't need to manually re-import your catalog. The best way to keep the feed accurate is to keep your source data clean in Wix itself: publish correct stock counts, keep product titles and variant details up to date, and unpublish items you no longer want listed.
If your Wix store tracks inventory across multiple locations, Wix's standard checkout automatically deducts stock only from a single default location. Routing orders against other locations requires a custom checkout setup on Wix's side. If a secondary location's stock looks off, it's worth reviewing your Wix location and checkout configuration to confirm which location is treated as authoritative.
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