Terms of Use

1. Introduction

These Terms of Use ("Terms") govern your access to and use of the website www.feedance.com and the Feedance platform, including its web application, integrations, feeds, APIs and related services (together, the "Service"). The Service is provided by Feedance İnternet ve Yazılım A.Ş. ("Feedance", "we", "us" or "our"). By creating an account, signing an order form or otherwise using the Service, you agree to these Terms on behalf of yourself and the company you represent ("Customer" or "you"). If you do not agree, do not use the Service.

2. The Service

Feedance is a software-as-a-service platform for product feed management and catalog advertising. It imports product data from your e-commerce platform or files, lets you enrich, filter and transform it with rules and signals (such as Product Score, 4T Segmentation, Price War and Broken Size), exports feeds to advertising and sales channels, and generates image, video and HTML5 creatives from your catalog. The features, limits and channels available to you depend on your plan as described on our pricing page or in your order form. We may improve, change or discontinue individual features over time; we will not materially reduce the core functionality of a paid plan during a subscription term.

3. Accounts

You must provide accurate account information and keep it up to date. You are responsible for all activity under your account, for keeping your login credentials confidential and for the users you invite. Notify us promptly at info@feedance.com if you suspect unauthorized access to your account.

4. Your Data and Connected Accounts

You retain all rights to the product data, images, texts and other content you upload or connect to the Service ("Customer Data"). You grant Feedance a non-exclusive, worldwide licence to host, copy, process, transform and transmit Customer Data only as needed to provide, secure and support the Service. You are responsible for having the necessary rights to Customer Data and for its accuracy and lawfulness.

When you connect third-party accounts (for example Shopify or other e-commerce platforms, Google Merchant Center, Google Ads, Google Analytics, Meta, TikTok or marketplaces), you authorize Feedance to access them on your behalf to the extent needed for the Service. Your use of those platforms is governed by their own terms and policies. Feedance does not control and is not responsible for decisions made by third-party platforms, such as product disapprovals, policy reviews, account suspensions or changes to their APIs.

5. Acceptable Use

You agree not to: (i) use the Service for unlawful, misleading or infringing products, advertising or content; (ii) attempt to gain unauthorized access to the Service or other customers' data; (iii) reverse engineer, decompile or copy the Service, except where the law expressly permits it; (iv) interfere with or place an unreasonable load on the Service, including through automated scraping; or (v) resell or provide the Service to third parties unless agreed with us in writing (for example under an agency partnership). We may suspend access that breaches this section or threatens the security of the Service.

6. Plans, Fees and Payment

Fees are set out on our pricing page or in your order form and are billed in advance for the selected monthly or yearly period. Unless stated otherwise, fees exclude VAT and other applicable taxes. Subscriptions renew automatically for the same period unless cancelled before the renewal date. If an invoice is not paid when due, we may, after notifying you, suspend the Service until payment is received; late payments may bear interest to the extent permitted by law. We may change our prices with at least 30 days' notice; the new prices apply from your next renewal.

7. Intellectual Property

The Service, including its software, design, templates, documentation and the Feedance name and logo, is owned by Feedance or its licensors and is protected by intellectual property laws. Except for the limited right to use the Service under these Terms, no rights are transferred to you. Feeds and creatives generated from your Customer Data may be used by you without restriction for your own business; the underlying templates and technology remain ours. If you send us feedback or suggestions, we may use them freely.

8. Confidentiality

Each party will keep confidential any non-public business, technical or financial information received from the other party and use it only for the purposes of these Terms. This obligation does not apply to information that is or becomes public without breach, was already known to the recipient, or must be disclosed by law. It survives the end of the agreement.

9. Privacy and Data Protection

We process personal data in accordance with our Privacy Policy and applicable data protection laws, including the Turkish Personal Data Protection Law No. 6698 (KVKK) and, where applicable, the EU General Data Protection Regulation (GDPR). Where we process personal data on your behalf, we act as your processor and will enter into a data processing agreement on request.

10. Availability and Support

We use commercially reasonable efforts to keep the Service available and secure, but we do not guarantee that it will be uninterrupted or error-free. Planned maintenance will be announced in advance where possible. Support is provided by email and through the channels included in your plan.

11. Disclaimer

Except as expressly stated in these Terms, the Service is provided "as is" and "as available". Advertising results depend on many factors outside our control, including channel algorithms, budgets, competition and your products and prices. Feedance therefore does not guarantee any specific performance outcome, such as return on ad spend, conversion rates or approval of products by a channel.

12. Limitation of Liability

To the fullest extent permitted by law, Feedance shall not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data or goodwill, arising out of or in connection with the Service. Feedance's total liability for all claims relating to the Service is limited to the fees you paid for the Service in the twelve (12) months before the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited under applicable law, including liability for gross negligence or wilful misconduct.

13. Indemnification

You agree to indemnify and hold harmless Feedance, its affiliates and their officers, employees and agents from any third-party claims, damages and expenses, including reasonable legal fees, arising from your Customer Data, your products or advertising, or your breach of these Terms.

14. Term and Termination

These Terms apply for as long as you use the Service. You may cancel your subscription at any time with effect from the end of the current billing period. Either party may terminate immediately by written notice if the other party materially breaches these Terms and does not remedy the breach within 15 days of being notified. After termination, your access ends; on request made within 30 days we will make your Customer Data available for export, after which we may delete it, unless the law requires us to keep it. Sections that by their nature should survive termination will survive.

15. Governing Law and Jurisdiction

These Terms are governed by the laws of the Republic of Türkiye. The courts and enforcement offices of Istanbul (Çağlayan) have exclusive jurisdiction over any dispute arising out of or in connection with these Terms.

16. Changes to These Terms

We may update these Terms from time to time. We will post the updated version on this page and, for material changes, notify account owners by email at least 30 days before they take effect. Continued use of the Service after the changes take effect constitutes acceptance of the updated Terms.

17. Contact Information

If you have any questions about these Terms, please contact us: