WooCommerce Platform

WooCommerce gives merchants a lot of flexibility over how products, variations, and stock are structured, but that flexibility can make it harder to keep a clean, consistent product feed for marketplaces, ads, and comparison shopping engines. Connecting your store to Feedance lets you turn your existing WooCommerce catalog into optimized feeds without manually rebuilding product data for every channel.

Feedance reads your WooCommerce product and inventory data, helps you transform and map it to the fields each channel requires, and keeps orders visible in one place alongside the rest of your connected sales channels.

Feedance connects directly to your WooCommerce store using secure API credentials that you generate and authorize from your own store. Once the connection is established, Feedance can read your product catalog and inventory levels, and retrieve order information, keeping this data synchronized on a regular schedule.

You stay in control of the connection at all times: access can be reviewed or revoked from your WooCommerce store whenever you choose, and Feedance only requests the level of access needed to manage products, inventory, and orders.

Feedance works with three core data entities from your WooCommerce store:

• Variable products and variations: WooCommerce lets a single parent product carry multiple attributes (like size or color), each represented as a separate variation with its own SKU, price, and stock. Feed data needs to account for this parent-variation structure rather than treating every listing as a single flat product.
• Stock can be managed at two levels: WooCommerce allows inventory tracking to be turned on for a whole product or individually for each variation. If manage_stock is inconsistent across your catalog, some variations may not report stock the way you expect.
• WooCommerce runs on your own WordPress hosting: Unlike a fully hosted platform, store performance and API availability depend on your hosting environment, security plugins, and firewall rules, which occasionally need to allow outside API access.
• Order storage has changed over time: Since WooCommerce 8.2, stores can use High-Performance Order Storage (custom database tables for orders) instead of the older post-based storage. This is generally transparent to API consumers, but it reflects how much the underlying order data structure can vary by store version and configuration.

1. From your Feedance dashboard, choose to add a new store and select WooCommerce as the platform.
2. Authorize the connection using your WooCommerce store credentials so Feedance is granted access.
3. Wait for the initial sync to pull in your existing products, inventory, and orders.
4. Map your WooCommerce product fields to the requirements of the channels you plan to publish to.
5. Review your mapped feed and publish it to your chosen marketplaces, ad channels, or shopping feeds.

Feedance syncs product, inventory, and order data from your WooCommerce store on a regular automated schedule, so your feeds reflect recent changes without manual re-imports. You can also trigger a manual sync if you need updated data right away, for example right after a bulk price or stock change.

1. Give every product and variation a unique, consistent SKU so listings map cleanly across channels.
2. Keep product categories and attributes (size, color, material) filled in, since these often map directly to channel-specific attributes.
3. Use the same stock management setting (product-level or variation-level) consistently across your catalog to avoid mismatched availability.
4. Add clear, high-resolution product images for both parent products and individual variations where they differ visually.
5. Review and update product descriptions and pricing before a major sync, since outdated WooCommerce data will carry through to every connected channel.