Turn your WooCommerce catalog into feeds that know what sells.

WooCommerce is a free, open-source e-commerce plugin that turns a WordPress website into an online store. First launched in 2011 and acquired by Automattic (the company behind WordPress.com) in 2015, it lets merchants add product catalogs, checkout, and order management directly to a WordPress site rather than relying on a separate hosted platform.

Because it is a plugin rather than a standalone hosted service, WooCommerce is widely used by small and mid-sized merchants who already run WordPress, and it consistently ranks as one of the most widely installed e-commerce solutions in the world. Its core is free, with paid extensions available for payments, shipping, and other add-on functionality.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

WooCommerce gives merchants a lot of flexibility over how products, variations, and stock are structured, but that flexibility can make it harder to keep a clean, consistent product feed for marketplaces, ads, and comparison shopping engines. Connecting your store to Feedance lets you turn your existing WooCommerce catalog into optimized feeds without manually rebuilding product data for every channel.

Feedance reads your WooCommerce product and inventory data, helps you transform and map it to the fields each channel requires, and keeps orders visible in one place alongside the rest of your connected sales channels.

Feedance reads three groups of WooCommerce data. Each one has a job in the feed.

Feedance connects directly to your WooCommerce store using secure API credentials that you generate and authorize from your own store. Once the connection is established, Feedance can read your product catalog and inventory levels, and retrieve order information, keeping this data synchronized on a regular schedule.

You stay in control of the connection at all times: access can be reviewed or revoked from your WooCommerce store whenever you choose, and Feedance only requests the level of access needed to manage products, inventory, and orders.

1. 01
   From your Feedance dashboard, choose to add a new store and select WooCommerce as the platform.
2. 02
   Authorize the connection using your WooCommerce store credentials so Feedance is granted access.
3. 03
   Wait for the initial sync to pull in your existing products, inventory, and orders.
4. 04
   Map your WooCommerce product fields to the requirements of the channels you plan to publish to.
5. 05
   Review your mapped feed and publish it to your chosen marketplaces, ad channels, or shopping feeds.

Feedance syncs product, inventory, and order data from your WooCommerce store on a regular automated schedule, so your feeds reflect recent changes without manual re-imports. You can also trigger a manual sync if you need updated data right away, for example right after a bulk price or stock change.

• Feed Protection can stop an update when something looks wrong

Once WooCommerce is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Give every product and variation a unique, consistent SKU so listings map cleanly across channels.
• Keep product categories and attributes (size, color, material) filled in, since these often map directly to channel-specific attributes.
• Use the same stock management setting (product-level or variation-level) consistently across your catalog to avoid mismatched availability.
• Add clear, high-resolution product images for both parent products and individual variations where they differ visually.
• Review and update product descriptions and pricing before a major sync, since outdated WooCommerce data will carry through to every connected channel.