The right Google category for every product.
Feedance matches your own category names to the closest Google Product Category and writes the ID into your XML feed. No manual mapping, fewer disapprovals in Google Merchant Center.
app.feedance.comGoogle's taxonomy, without the manual work.
Google asks for a Google Product Category (GPC) ID for each product in Google Merchant Center, chosen from its predefined taxonomy. It helps Google understand what you sell and show your products in the right placements.
Mapping hundreds or thousands of your own categories by hand is slow and error-prone. Feedance finds your category names in the feed, matches each one to the most fitting Google Product Category ID and inserts it automatically.
- Your category names matched to Google Product Category IDs
- IDs written into your XML feed automatically
- Mappings updated when Google changes its taxonomy
- Manual review and overrides when you need them
Your category in, Google's category out.
Feedance reads the category names you already use and writes the matching Google Product Category into the feed. Field names below are examples.
| Step | Field | Example |
|---|---|---|
| Read | product_type | Footwear > Sneakers |
| Match | Google product taxonomy | Apparel & Accessories > Shoes |
| Write | g:google_product_category | ID of the matched category |
| Updates | Remapped when Google changes its taxonomy | |
Match, insert, keep up to date.
- Automated category matchingYour existing category names are mapped to the closest available Google Product Category.
- Written into your XML feedThe matching Google Product Category ID is filled in for every product.
- Continuous updatesWhen Google changes its category taxonomy, Feedance updates your feed to match.
- Review and overrideCheck the suggested categories and adjust any of them by hand when needed.
Three steps to a categorized feed.
- Upload your XML feedLink your product feed to Feedance.
- Activate category mappingFeedance matches your brand's categories with Google's taxonomy automatically.
- Review and exportThe feed now carries Google Product Category IDs and can be exported to Google Merchant Center, Meta Ads and more.
Categories that keep products approved and visible.
- Avoid Merchant Center errorsIncorrect or missing category IDs can lead to disapprovals. Automated mapping prevents them.
- Better ad targetingGoogle understands your products better, which helps placement, visibility and relevance.
- Uniform categories across channelsOne consistent category structure for Google Shopping, Meta Ads and more.
- Agencies with many clientsImprove feed quality for every e-commerce client without manual mapping.
Questions about category mapping
How Feedance assigns Google Product Categories.
How does Feedance pick the Google Product Category for each product?
Feedance reads the category names in your XML feed, such as product_type, and matches each one to the most fitting category in Google's taxonomy. AI can also use the title, description and attributes. The matching ID is then written to g:google_product_category for every product, with no manual mapping.
What if my own categories do not match Google's taxonomy?
Feedance maps each one to the closest available Google Product Category, so your own category names can stay as they are. Incorrect or missing category IDs can lead to disapprovals in Merchant Center, so it is worth checking the suggestions for unusual categories. You can review any match before exporting.
What happens to my category mappings when Google changes its taxonomy?
Feedance remaps them when Google changes its taxonomy and updates your feed to match. You do not need to revisit each category by hand when that happens. You can still review the categories and override any of them whenever you need to.
Can I override a category Feedance has chosen?
Yes, you can check the suggested categories and adjust any of them by hand. Everything else stays automated, so you only touch the products that need a different category. The feed carrying those category IDs can then be exported to Google Merchant Center, Meta Ads and more.
