NewProduct Score, 4T Segmentation, Price War and Broken Size are live.See what's new
Feedance
Product-level ROAS optimization

Spend on
what sells.

Feedance scores every product in your catalog, finds where you lose on price and stock, and writes that signal into your feed. Google, Meta and TikTok then spend on what sells.

  • Live in 1 day
  • 200+ channels
  • No dev work
Award-winning
  • MarTech Awards 2025, Best Use of Technology in Other IndustriesMarTech Awards2025 · Technology
  • Istanbul Marketing Awards 2025, Best Digital Campaign for AutomotiveIstanbul Marketing Awards2025 · Automotive
  • 16th Mixx Awards 2026, Performance Marketing Campaigns, BronzeMixx Awards2026 · Bronze
Trusted by catalog advertisers
  • ASICS
  • Bauhaus
  • Note Cosmetique
  • Karaca
  • Borusan Next
  • Tatilbudur
  • Özdilekteyim
Why it happens

Ads choose who. Nobody chooses which product.

The catalog decides what gets shown, yet it carries no signal about what sells, what is priced out or what is out of size. Feedance adds that signal.

Product cards with a score of 92, a competitor price of €119 against €149 and a broken size run
43%of products score below 1 out of 100 on performance.
44%of matched products are sold cheaper by at least one competitor.
1 in 15size runs is broken, yet still eligible to be advertised.
Figures from one fashion catalog analysed in Feedance.
How Feedance works

One loop.
Every product.

Feedance reads every product, decides what it deserves and writes the answer into your feed. Every day.

01

Know

which products earn

Modules
Product Score4T Segmentation
02

See

where you lose

Modules
Price WarBroken Size
03

Fix

and create

Modules
Feed OptimizationCreative Suite
04

Protect

what works

Modules
Feed ProtectionAlerts
Every result is written into your product feed →
  • Google
  • Meta
  • TikTok
  • Criteo
  • ChatGPT
  • 200+ channels
What you see for every product

Four signals.
One budget call.

01Know which products earn

Product Score

One score from 0 to 100 for every product, built from views, add to carts and purchases over 1, 7 and 30 days.

43%of this catalog scores below 1.
  • Below 142.9%
  • Low43.8%
  • Medium4.8%
  • High 70+8.4%
02Know which products earn

4T Segmentation

Two signals, four segments. Every product gets one label from its own traffic and return.

Return
0.6%TolerableLow traffic · good return
8.4%TopHigh traffic · high return
89%TranquilLow traffic · low return
2%ToxicHigh traffic · low return
Traffic
04See where you lose

Broken Size

Spot styles down to their last sizes, before the ad click is wasted.

1 in 15size runs is broken.
Crew neck T-shirtbroken_size: false
XSSMLXL
Low top sneakerbroken_size: true
38394041424344
03See where you lose

Price War

Your price against theirs, for every matched product, with the competitor named.

44%are cheaper somewhere else.
  • Best price52.7%
  • Same price3.5%
  • More expensive43.8%
Your price€149
Competitor€119
Fix and create · Creative Suite

Make winners look the part.

One template, every product, every format. Static, video and HTML5 creatives are built from feed data, so when a price changes, the creative changes with it.

Explore Creative Suite
Case · Karaca, Black Friday

Black Friday branding on the whole Meta catalog in about two hours.

10,000banners in 2 hours
+25%click-through rate
+15%conversion rate
Raw catalogFeedance enriched
What customers say
“With its creative production feature, we improved our ROAS by 49%.”
Murat KalayDigital Marketing Manager, Bilyoner
+49%ROAS · BilyonerRead the case study
Agency partners

Agencies run it for their brands.

Become an agency partner
  • WPP
  • MediaStore
  • d-dat
  • Digital House
  • ROI Public
  • Hype
  • One Ingage
How it connects

Live the same day.
No long integration.

200+ channels and 70+ platforms supported. Performance flows back every day.

Data in
Product feedProduct feedShopify, XML, API
Google Analytics 4Google Analytics 4Sessions, revenue
Google AdsGoogle AdsCost, clicks, ROAS
Meta AdsMeta AdsSpend, CTR per product
Competitor pricesMarket price data
Decision layer
Feedance
Feedance AI agent
Decides for every product, every day
Product score · 0–100
Segment · 4T, Top to Toxic
Price position · vs. market
Title & image · enriched
Custom labels · auto-set
Budget priority · push, pause
Optimized out
GoogleGoogleShopping, Performance Max
MetaMetaAdvantage+ catalog ads
TikTokTikTokCatalog ads
PinterestPinterestShopping ads
Microsoft AdsMicrosoft AdsBing Shopping
Performance flows back every day
FAQ

Questions,
answered.

Everything you need to know about Feedance.
What type of feed optimization can be performed?

Many feed optimization options such as filtering, sorting, merging, changing content according to a certain parameter can be made

How is filtering done in feed optimization?

Filter options can be applied according to a certain parameter. To give some examples; * A feed channel can be created by filtering all products with "white" in the product name separately. * By filtering within the category parameter, a feed can be generated only for a product in a single category. * A separate feed can be created for products above or below a certain price * It can be created as a separate feed by selecting products with certain IDs.

When is weather feed enrichment recommended?

In sectors whose sales increase or decrease depending on the weather, such as the tourism sector, the weather is used a lot in feeds. The food order sector, which has an increasing number of orders according to precipitation, also uses the supermarket order sector intensively.

What is feed optimization?

Feed optimization refers to the process of enhancing product data feeds to ensure they meet the requirements of various marketing and sales channels, improving product visibility, accuracy, and performance across online platforms.

Why is feed optimization important for eCommerce businesses?

It enhances product discoverability, improves conversion rates, and ensures accurate, compelling product listings across all sales and marketing channels, ultimately boosting sales and customer satisfaction.

How often should I optimize my product feed?

Regularly. It's best to review and optimize your feed at least once a month or whenever you add new products, change existing product information, or when the requirements of the platforms you're using change.

See which of your products earn.

Connect your product feed and GA4. We will show you Product Score, 4T, Price War and Broken Size on your own catalog.