Bilyoner Case Study

Problem

For Bilyoner, Turkey's first legal betting platform, every match is considered a product. Therefore, a unique creative for each match and a product catalog consisting of these creatives would allow Bilyoner to be present on platforms where they had not been before. However, Bilyoner did not have creatives for all matches, nor had such a product catalog been developed yet. Moreover, the legal betting sector is an area with advertising restrictions, requiring a different solution.

Solution

Feedance, a conversion optimization tool created to build, optimize product catalogs, and create AI-powered creatives for brands, had the perfect infrastructure Bilyoner needed and utilized all its skills for Bilyoner! Feedance created feeds specific to the formats accepted by each platform for Meta, Criteo, RTB House, TikTok, SA 360 channels for football and basketball matches at Bilyoner. Dynamic creatives were prepared with match time, betting odds, home and opponent team information, and athlete visuals. All these efforts were published in formats specific to advertising platforms. Thus, Bilyoner was able to advertise in the catalog ad model, which they had never benefited from before, and appeared on advertising platforms with creatives specially prepared for each match.

Results

Compared to previous Meta campaigns, the new member registration cost improved by 21%, while the mobile app download cost decreased by 36%. Initially, ads were made with team logos through a single template in the creatives, but later, creatives featuring player visuals for prominent leagues were included in the ad creatives, and ROAS increased by 49%. In an area with advertising restrictions like the legal betting sector, Feedance and Bilyoner succeeded in making ads more efficient by bringing a different perspective to this sector.