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In fields where customer demand swells and ebbs with world events, timing is everything. Marketing at the right time can make or break sales, commitment, and return on ad spend.
In particular, this is true in the food delivery business, where demands peak during the football and basketball games, specifically at the start and half-times of the game. To help businesses take full advantage of these high-converting windows, Feedance’s match time feed enrichment service directly integrates live match schedules into XML product feeds, enabling advertisers to display highly relevant campaigns tailored to individual match windows whenever consumers are most engaged.
One-of-a-kind Feedance feature is match time feed enrichment, which comes from the union of football and basketball match schedules and your XML product feed. This allows advertisers to:
This is particularly valuable enrichment for the likes of food delivery, quick commerce, and beverage brands, where consumer demand spikes while consumers are watching sports live.
Real-time sports match data automatically feeds into your XML feed via Feedance’s system. The process works as follows:
Match Time Data Integration
Ad Campaign Optimization
Automatic Campaign Execution
Make the Most of Sales Augments During Peak Order Times
THE POSITIVE SPIN Sports events provide natural spikes in demand. With Match Time Enrichment, businesses can take advantage of these peaks without wasting their ad spend throughout the day.
Reduce Ad Waste
Brands can save on budget and never pay a penny for hours of the day when they know that their audience is unlikely to be engaged.
One of the hardest requirements of any successful business is a fully automated marketing strategy.
Say goodbye to having to adjust campaigns based on match schedules—Feedance handles it all, making sure ads appear at the perfect moment.
Perfect Integration with Google, Meta, Etc.
Feedance’s enriched feeds can be exported to popular advertising platforms, enabling businesses to display match-time-triggered ads on:
Food Delivery & Quick Commerce
Customers amass food just prior to a match & also during half-time. Targeted ads help bring food delivery apps into view exactly when customers would like to place an order.
Beverage & Snack Brands
Sets of ads for soft drink, beer, and snack brands can have the option to trigger on-air during match time to drive impulse buys. Ads can link to local retail stores for immediate availability.
Sports Betting & Gaming
All of these opportunities make match time ads useful for online betting platforms as well, trying to reach out to the audiences right before the game commences. Having real-time sports events allows advertisers to tailor messaging.
If you wish to use match time feed enrichment, you can get started easily with Feedance:
If your business receives great benefits from time-sensitive consuming behavior, Match time feed enrichment is the missing piece in the puzzle that will elevate your ad targeting level, improve conversions, and allow smarter budget allocation. — With Feedance’s automated match-time-triggered advertising, brands can fluidly optimize campaigns without needing their campaign managers on standby.
It enables businesses to attach their advertising campaigns to the significant moments when customer demand surges. For a sector such as food delivery, beverage sales, or sports betting, it guarantees that adverts show up when users will be most likely to buy one, improving conversion rates and optimizing ad spend.
Match time enrichment supports leading ad platforms such as Google Ads, Meta Ads, and TikTok Ads. These enriched feeds ensure that time-sensitive campaigns get executed across multiple channels without manual intervention.
Feedance combines live match data with your existing XML product feed. This automatically adjusts ad triggers according to scheduled match times. It will only be during that and only at key moments so your marketing spend will be optimized in this way, making sure as much that you can be visible in high demand to play.
Sure, it is built around sports-related peaks, but the logic applies just as well for other time-sensitive campaigns. Companies that have promotions tied to concerts, live television events, or seasonal sales can harness this feature so ads are displayed at the exact moment when customer interest is at its peak.
