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Target Customers at the Right Moment with Feedance

In fields where customer demand swells and ebbs with world events, timing is everything. Marketing at the right time can make or break sales, commitment, and return on ad spend.

In particular, this is true in the food delivery business, where demands peak during the football and basketball games, specifically at the start and half-times of the game. To help businesses take full advantage of these high-converting windows, Feedance’s match time feed enrichment service directly integrates live match schedules into XML product feeds, enabling advertisers to display highly relevant campaigns tailored to individual match windows whenever consumers are most engaged.

What is Match Time Feed Enrichment?

One-of-a-kind Feedance feature is match time feed enrichment, which comes from the union of football and basketball match schedules and your XML product feed. This allows advertisers to:

  • FORCE MATCH START TIMES & HALF-TIMES ADs — with high-order moments.
  • Live match schedules get adjusted automatically for ad campaigns without human intervention.
  • Improve ad spend efficiency by running ads on only high-CVR time slots.

This is particularly valuable enrichment for the likes of food delivery, quick commerce, and beverage brands, where consumer demand spikes while consumers are watching sports live.

How does Match Time Integration Work in Feedance?

Real-time sports match data automatically feeds into your XML feed via Feedance’s system. The process works as follows:

Match Time Data Integration

  • Feedance retrieves the official schedules of football and basketball matches from verified data sources.
    This new data gets combined with your current XML product feed.

Ad Campaign Optimization

  • During match peak moments (kickoff and half-time), ads are only triggered for your product feed.
  • This enables platforms such as Google Ads, Meta Ads, and TikTok Ads to dynamically update targeting based on when a match is scheduled.

Automatic Campaign Execution

  • When the match-related peak time is over, the ads just stop running, leaving no wasted money.
  • Beyond that, Feedance real-time syncs the product feed with live sports schedules, so automation never stops.

The Reason that Match Time Feed Enrichment is a Game-Changer

Make the Most of Sales Augments During Peak Order Times

THE POSITIVE SPIN Sports events provide natural spikes in demand. With Match Time Enrichment, businesses can take advantage of these peaks without wasting their ad spend throughout the day.

Reduce Ad Waste

Brands can save on budget and never pay a penny for hours of the day when they know that their audience is unlikely to be engaged.

One of the hardest requirements of any successful business is a fully automated marketing strategy.

Say goodbye to having to adjust campaigns based on match schedules—Feedance handles it all, making sure ads appear at the perfect moment.

Perfect Integration with Google, Meta, Etc.

Feedance’s enriched feeds can be exported to popular advertising platforms, enabling businesses to display match-time-triggered ads on:

  • Google Ads (Performance Max, Display, YouTube, and Shopping Ads)
  • Meta Ads (Facebook & Instagram)
  • TikTok Ads

All the Industries that Gain from Match Time Feed Enrichment

Food Delivery & Quick Commerce

Customers amass food just prior to a match & also during half-time. Targeted ads help bring food delivery apps into view exactly when customers would like to place an order.

Beverage & Snack Brands

Sets of ads for soft drink, beer, and snack brands can have the option to trigger on-air during match time to drive impulse buys. Ads can link to local retail stores for immediate availability.

Sports Betting & Gaming

All of these opportunities make match time ads useful for online betting platforms as well, trying to reach out to the audiences right before the game commences. Having real-time sports events allows advertisers to tailor messaging.

How to Implement Match Time Enrichment at Feedance

If you wish to use match time feed enrichment, you can get started easily with Feedance:

  1. Connect Your Product Feed – Upload your XML product feed to the Feedance system.
  2. Virtual Menu for Match Time Enrichment – Choose match times to trigger your ad campaigns.
  3. Export To Advertising Platforms – Push your enhanced feed content to Google and Meta and other advertising channels.
  4. Automate & Optimize – Allow Feedance to automatically manage your ads around in-play match times.

If your business receives great benefits from time-sensitive consuming behavior, Match time feed enrichment is the missing piece in the puzzle that will elevate your ad targeting level, improve conversions, and allow smarter budget allocation. — With Feedance’s automated match-time-triggered advertising, brands can fluidly optimize campaigns without needing their campaign managers on standby.

Frequently Asked Questions About Match Time

  • How does Match Time Enrichment benefit the businesses?

    It enables businesses to attach their advertising campaigns to the significant moments when customer demand surges. For a sector such as food delivery, beverage sales, or sports betting, it guarantees that adverts show up when users will be most likely to buy one, improving conversion rates and optimizing ad spend.

  • On which platforms is Match Time Enrichment available?

    Match time enrichment supports leading ad platforms such as Google Ads, Meta Ads, and TikTok Ads. These enriched feeds ensure that time-sensitive campaigns get executed across multiple channels without manual intervention.

  • What is match time enrichment and how does it work with my feed?

    Feedance combines live match data with your existing XML product feed. This automatically adjusts ad triggers according to scheduled match times. It will only be during that and only at key moments so your marketing spend will be optimized in this way, making sure as much that you can be visible in high demand to play.

  • Could Match Time Enrichment be used for other event-based advertising?

    Sure, it is built around sports-related peaks, but the logic applies just as well for other time-sensitive campaigns. Companies that have promotions tied to concerts, live television events, or seasonal sales can harness this feature so ads are displayed at the exact moment when customer interest is at its peak.