NewProduct Score, 4T Segmentation, Price War and Broken Size are live.See what's new
Feedance
BigCommerce logoBigCommercePlatform · E-commerce data source
BigCommerce integration

Turn your BigCommerce catalog into feeds that know what sells.

Connect your store once. Feedance pulls products, inventory, and orders from BigCommerce, scores and labels every product, and keeps a tailored feed live on Google, Meta, TikTok and 200+ channels.

BigCommerce connection
Product source in Feedance
Connected
PR
ProductsReads product details such as titles, descriptions, images, prices, and variant or option data to build and update product feeds.
Synced
IN
InventoryReads current stock levels so feeds and connected channels reflect accurate availability.
Synced
OR
OrdersReads order information needed to support order-related workflows and reporting.
Synced
Scored, labelled and sent to
GoogleMetaTikTok200+ channels
What is BigCommerce

Your store is the source. Feedance makes it ad-ready.

BigCommerce is a SaaS (software-as-a-service) e-commerce platform that lets merchants build, host, and manage online stores without running their own servers. Founded in 2009 and headquartered in Austin, Texas, it is used by businesses ranging from small retailers to large, high-volume brands, and it supports both traditional hosted storefronts and headless or composable commerce setups.

At its core, BigCommerce keeps a central catalog and order system that it exposes through REST and GraphQL APIs. This means the same product, inventory, and order data that powers a merchant's storefront can also be read and updated by external tools, which is what makes a connection like Feedance possible in the first place.

  • Connect once, no manual exports
  • Catalog changes reach your feeds on every sync
  • Product Score, 4T, Price War and Broken Size labels on every product
  • One source, a tailored feed for each of 200+ channels
How it fits

From BigCommerce to every channel, product by product.

1 · Data in
BigCommerce
Products
Inventory
Orders
+ GA4 and competitor prices
2 · Decide
Feedance
Product Score, 0–100
4T segment
Price War and Broken Size
Rules, filters, enrichments
3 · Feeds out
Your channels
Google Merchant Center
Meta catalog
TikTok catalog
200+ more channels

Most BigCommerce merchants eventually need their catalog to show up correctly on channels beyond their own storefront, such as marketplaces, comparison shopping engines, or advertising platforms. Keeping product details, stock levels, and order status accurate across all of these destinations by hand quickly becomes unmanageable as a catalog grows.

What data Feedance pulls

The core data feed management needs.

Feedance reads three groups of BigCommerce data. Each one has a job in the feed.

DataWhat is includedUsed for
ProductsReads product details such as titles, descriptions, images, prices, and variant or option data to build and update product feeds.Feed attributes, variant feeds, titles and categories for each channel
InventoryReads current stock levels so feeds and connected channels reflect accurate availability.Availability in every feed and Broken Size flags on size runs
OrdersReads order information needed to support order-related workflows and reporting.Sales and return context per product
Scoped, permissioned access
BigCommerce's API model is built around limiting each connected application to only the scopes it actually needs (for example, read-only access to products versus full read and write access). This is a good practice to keep in mind when reviewing what any connected app, including Feedance, is authorized to access.
API request limits
BigCommerce enforces hourly and short-window rate limits on API calls, with higher allowances on higher-tier plans. This is a normal part of working with any BigCommerce integration and is one reason scheduled, incremental syncing works better than constant polling.
Variants and options model
BigCommerce distinguishes between product options (like size or color) and the resulting variants, each of which can carry its own SKU, price, and stock level. Feed tools need to handle this structure correctly so that each sellable variant is represented accurately rather than only the parent product.
Multi-storefront setups
Larger BigCommerce merchants sometimes run multiple storefronts or channels from a single catalog. It is worth confirming which store or channel a feed connection is pulling from when more than one is in use.
Setup

Connect BigCommerce in five steps.

Feedance connects directly to a merchant's BigCommerce store using an authorized, permissioned connection, the same approach BigCommerce itself recommends for any application that needs programmatic access to store data. No plugin needs to be installed on the storefront theme, and no manual file exports are required.

Once the connection is established, Feedance reads the relevant catalog, inventory, and order data on a scheduled basis and keeps it in sync, so the merchant does not need to trigger updates manually every time something changes in BigCommerce.

  1. 01
    Create a Feedance account or log in to an existing one.
  2. 02
    Choose BigCommerce as the platform when adding a new store connection.
  3. 03
    Authorize Feedance to access the BigCommerce store when prompted, granting the permissions needed for products, inventory, and orders.
  4. 04
    Wait for Feedance to complete the first sync, which pulls in the current catalog, stock levels, and order data.
  5. 05
    Review the imported data, then configure and publish feeds to the desired destinations.
Sync frequency

How often does your BigCommerce data sync?

Feedance syncs BigCommerce data on a regular schedule rather than instantly with every single change, so that updates to products, stock, and orders are reflected without placing unnecessary load on the BigCommerce API. Exact sync frequency can depend on the plan and the volume of data involved; merchants with time-sensitive stock changes should confirm current sync timing for their account.

  • Feed Protection can stop an update when something looks wrong
Troubleshooting

Common BigCommerce connection issues

IssueLikely causeFix
Connection fails or is rejected during setupThe BigCommerce account used to authorize the connection lacks sufficient permissions, or the authorization was not completedReconnect using a store-level account with full access, and complete the authorization step fully before closing the window
Products or stock levels appear out of dateThe next scheduled sync has not run yet, or a temporary API rate limit was hitCheck the last sync time in Feedance and trigger a manual refresh if available, then wait for the next scheduled cycle
Some variants are missing from the feedProducts use options and variants in a way that was not fully mapped, or a variant is disabled or out of stock in BigCommerceReview the product's variant setup in BigCommerce and confirm each variant is active and correctly configured
Connection stops working after a period of timeThe stored authorization was revoked, expired, or the store's API credentials changedReconnect the BigCommerce store in Feedance to refresh the authorization
Optimization tips

Get more from a BigCommerce feed.

  • Write clear, descriptive product titles and descriptions in BigCommerce, since these often carry directly into external feeds.
  • Keep product images high-quality and correctly assigned to each variant where relevant.
  • Make sure stock levels are kept accurate in BigCommerce so feeds do not advertise items that are actually unavailable.
  • Organize products with consistent categories and attributes to make feed rules and mappings easier to maintain.
  • Periodically review which variants are active versus disabled so discontinued options do not linger in feeds.
FAQ

Questions about the BigCommerce integration

Short answers to what teams ask before connecting a store.

How does Feedance connect to my BigCommerce store?

Feedance connects directly to your BigCommerce store through an authorized, permissioned connection. You approve the connection from your BigCommerce account, and Feedance then reads your catalog, inventory, and order data on a scheduled basis so you do not have to export or update anything manually.

What is the most important BigCommerce quirk to know about before connecting?

BigCommerce separates product options, such as size or color, from the actual variants that get created from those options, and each variant can have its own SKU, price, and stock level. It is worth understanding this structure in your own catalog, since feeds need to represent each variant correctly rather than just the parent product. BigCommerce also applies API rate limits, which is one reason scheduled syncing works better than constant real-time polling.

What BigCommerce data does Feedance actually read or update?

Feedance works with three types of data from BigCommerce: products, inventory, and orders. It reads product details such as titles, descriptions, prices, and variants, tracks current stock levels, and reads order information. Feedance does not access customer records, coupons, gift cards, or store settings.

How do I make sure my BigCommerce feed stays current?

Feedance syncs your BigCommerce data on a regular schedule so product, stock, and order changes are picked up without manual work. To keep things accurate on your side, make sure stock levels and product details are kept up to date in BigCommerce itself, and check the last sync time in Feedance if you need to confirm when data was last refreshed.

Can Feedance handle a BigCommerce store with multiple storefronts or channels?

BigCommerce allows larger merchants to run multiple storefronts or channels from one catalog. When connecting a store like this to Feedance, it is important to confirm which specific store or channel the connection is set up to pull data from, so the feed reflects the catalog you actually intend to sync.

See which of your products earn.

Connect your product feed and GA4. We will show you Product Score, 4T, Price War and Broken Size on your own catalog.