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Feedance
Product Score

Know which products earn, scored 0 to 100.

Feedance scores every product from its views, add-to-carts and purchases over the last 1, 7 and 30 days, then writes the score into your feed so Google, Meta, TikTok and 200+ channels can act on it.

Product Score
Example fashion catalog · 38,010 products
Product
Signals
Score
Feed label
Crew neck T-shirtT-shirts
86
score_high
Linen shirtShirts
74
score_high
Low top sneakerSneakers
58
score_medium
Pleated midi skirtSkirts
41
score_medium
Canvas toteBags
12
score_low
Puffer jacketOuterwear
3
score_low
Wool beanieAccessories
<1
score_below
product_score and score_band go out on every sync
GoogleMetaTikTok200+ channels
What it is

One number for how hard each product works.

Your catalog says what a product is. It says nothing about whether it sells. Product Score adds that: a single number from 0 to 100 for every product, built from how shoppers actually interact with it.

It works at product level, not campaign level. Two products in the same ad group can score 86 and 3, and the score makes that difference visible to every channel.

Views
How often the product is seen. The top of the funnel.
Add-to-carts
How often interest turns into intent to buy.
Purchases
How often the product actually sells.
Measured overLast 1 dayLast 7 daysLast 30 days
How it is computed

Three signals, three time windows, one score.

You do not need to build a model or maintain a spreadsheet. Feedance reads the signals, weighs them and keeps the score current on its own.

  1. 01
    Collect product events
    Views, add-to-carts and purchases are read per product from GA4 and matched to the items in your feed.
  2. 02
    Look at three windows
    The last day shows what is moving now, the last 7 days show the trend, the last 30 days give a stable baseline.
  3. 03
    Weigh the funnel
    Signals further down the funnel say more about earning power, so a purchase counts for more than a view.
  4. 04
    Combine into one score
    Everything is combined into a single score from 0 to 100. Products that are barely seen or bought land below 1.
  5. 05
    Refresh on every sync
    The score is recalculated as new data arrives, and the latest value goes out with every feed update.
Signal grid · Linen shirtIllustrative example
Product Score 74
1 day
7 days
30 days
Views
Add-to-carts
Purchases
LessMore interaction
Score distribution

In one catalog, 43% of products scored below 1.

We ran Product Score on a 38,010-product fashion catalog. Most of the catalog barely moved, while a small group of products did most of the work.

43%of 38,010 products score below 1
Score 0100
Below 142.9%
Hardly seen, hardly bought. The first candidates to leave prospecting feeds.
Low, 1–3943.8%
Some interest, little return. Check price, stock and creative before spending more.
Medium, 40–694.8%
Earning, with room to grow. Worth testing with more reach.
High, 70+8.4%
Your earners. Give them their own campaigns and priority.
Figures from one fashion catalog analysed in Feedance. Your own distribution will differ.
Into your feed

The score travels with the product.

Feedance writes the score and its band into your feed as attributes and custom labels. Your source data stays as it is, and every channel export can use them.

Linen shirt in the Google export
idLS-2210
titleLinen shirt, white
product_score74
score_bandhigh
custom_label_0score_high
GoogleMetaTikTokCriteo200+ channels
  • Custom labels for Google Shopping, Performance Max and Microsoft Ads
  • Product set filters in Meta and TikTok catalogs
  • Any attribute name a channel export expects
  • Usable inside Feedance rules and filters, like any other field
What you do with it

Build campaigns around what earns.

The score decides which products go into which campaign, so your bidding works on the right products.

Example rules on the score
IFproduct_score < 1
THENexclude from prospecting export
IFscore_band = "high"
THENset custom_label_0 = "push"
IFscore_band = "low" AND price_position = "more_expensive"
THENset custom_label_0 = "review"
GOGoogle Shopping and Performance Max
Split listing groups or asset groups by custom label, so high scorers run in their own campaign.
MEMeta Advantage+ catalog ads
Build product sets from the score band and run them as separate ad sets.
TTTikTok catalog ads
Filter product sets the same way, from the same feed.
Feedance does not manage bids or budgets. Your campaigns and ad platforms keep control of both. Product Score tells them which products deserve the spend.
See all 200+ channels
Results

Put the budget behind the products that earn.

Note Cosmetics increased ROAS by 127% while spending 10% less with Feedance. See how product-level signal and feed-driven creatives work together.

Read the Note Cosmetics story
FAQ

Questions about Product Score

Need more detail? Read the full FAQ.

What is Product Score?

Product Score is a number from 0 to 100 that Feedance gives every product in your catalog. It is built from the product’s views, add-to-carts and purchases over the last 1, 7 and 30 days, and it is written into your feed so channels can act on it.

Which data does Product Score use?

Views, add-to-carts and purchases per product, read from your Google Analytics 4 property and matched to the items in your feed. No extra tracking is needed.

What does a score below 1 mean?

The product is barely seen or bought. In one 38,010-product fashion catalog, 43% of products scored below 1, yet every one of them was still eligible to be advertised. They are usually the first candidates to leave prospecting feeds.

How often is the score updated?

On every feed sync. The score is recalculated as new data arrives, so the value in your feed is always the latest one.

Does Feedance manage my bids or budgets?

No. Feedance writes the score to your feed. Your campaigns and ad platforms keep control of bids and budgets; the score tells them which products deserve the spend.

Which channels can use the score?

Every channel Feedance exports to: Google Shopping and Performance Max, Meta, TikTok, Criteo and 200+ others. The score goes out as an attribute and a custom label.

See which of your products earn.

Connect your product feed and GA4. We will show you Product Score, 4T, Price War and Broken Size on your own catalog.