Turn your Walmart catalog into feeds that know what sells.

Walmart Marketplace is the third-party seller program that lets independent businesses list and sell products on Walmart.com alongside Walmart's own retail inventory. Sellers must apply and be approved before they can list items, and Walmart typically requires a registered business entity, a track record of e-commerce sales, and products with valid UPC/GTIN identifiers as part of that review.

Once approved, sellers manage their catalog, pricing, and fulfillment through the Walmart Seller Center or through Walmart's Marketplace APIs, which cover item setup, inventory, pricing, and order management. Fulfillment can be handled by the seller directly or through Walmart Fulfillment Services (WFS), Walmart's own warehousing and shipping option.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Walmart Marketplace has strict, structured requirements for item data, pricing, and inventory accuracy, and listings that fall out of sync can be suppressed or lose the Buy Box. Connecting Walmart to Feedance gives you a central place to manage product data, inventory levels, and order information for Walmart alongside your other sales channels, instead of updating Walmart's Seller Center separately.

With Feedance, you can keep the product details you send to Walmart consistent with what you sell everywhere else, react faster to stock changes, and reduce the manual work involved in maintaining a compliant Walmart listing.

Feedance reads three groups of Walmart data. Each one has a job in the feed.

Feedance connects directly to your Walmart Marketplace seller account using a secure, authorized connection. Once you grant access, Feedance can read and update your product, inventory, and order data on an ongoing basis, so changes made in Feedance are reflected on Walmart without manual file uploads.

The connection is designed to work with the account permissions Walmart provides to approved sellers, so no separate developer setup is required on your part beyond authorizing Feedance.

1. 01
   Make sure your Walmart Marketplace seller account has been approved and is active.
2. 02
   In Feedance, choose Walmart from the list of available platform connections.
3. 03
   Authorize Feedance to access your Walmart seller account when prompted.
4. 04
   Select which product, inventory, and order data you want Feedance to sync.
5. 05
   Review the initial sync results and confirm your Walmart listings match what you expect before relying on ongoing automatic updates.

Feedance keeps your Walmart product, inventory, and order data syncing on a regular, automated schedule so listings and stock levels stay current without manual exports. Exact sync frequency can vary depending on your plan and the volume of data being processed, and you can trigger a manual sync at any time if you need changes reflected sooner.

• Feed Protection can stop an update when something looks wrong

Once Walmart is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Keep product titles, descriptions, and attributes complete and accurate, since Walmart relies heavily on structured item data for search and category placement.
• Use correct, valid UPC/GTIN codes for every item to avoid setup rejections and listing mismatches.
• Keep inventory counts current so Walmart doesn't show items as available when they're out of stock, which can hurt your seller performance metrics.
• Price competitively and consistently, since Walmart's Buy Box placement is sensitive to price alongside fulfillment speed and seller performance.
• Review rejected or suppressed listings regularly and correct the underlying data rather than resubmitting unchanged information.