Turn your TikTok Shop catalog into feeds that know what sells.

TikTok Shop is the e-commerce feature built directly into the TikTok app, letting sellers list products that shoppers can discover and buy without leaving videos, livestreams, or the in-app shopping tab. It rolled out first in the UK and Southeast Asia in late 2022 before launching in the United States in September 2023, and sellers manage their catalog, orders, and shop settings through TikTok's Seller Center.

Because TikTok Shop is a distinct sales channel tied to a specific TikTok seller account and region, it behaves like its own marketplace with its own listing rules, fulfillment requirements, and order flow, separate from a merchant's website or other marketplaces.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Selling on TikTok Shop alongside a website or other marketplaces usually means keeping the same catalog accurate in more than one place at once. Connecting TikTok Shop to Feedance lets you manage your product listings, stock levels, and incoming orders from the same place you already manage your other sales channels, instead of updating TikTok Shop's Seller Center by hand.

This reduces the chance of overselling out-of-stock items, cuts down on manual re-entry when prices or descriptions change, and keeps order information flowing back into your existing systems so fulfillment stays consistent across every channel you sell on.

Feedance reads three groups of TikTok Shop data. Each one has a job in the feed.

Feedance connects to your TikTok Shop seller account through an authorized connection that you approve during setup. Once authorized, Feedance can read and write the product, inventory, and order data your account gives it permission to access, and keeps that data synchronized on an ongoing basis rather than requiring repeated manual exports and imports.

You stay in control of the connection at all times: it can be reviewed or revoked from your TikTok Shop seller account whenever you choose, and Feedance only acts within the permissions you grant.

1. 01
   Sign in to your Feedance account and start adding a new platform connection.
2. 02
   Select TikTok Shop from the list of available platforms.
3. 03
   Log in to your TikTok Shop seller account when prompted and review the permissions Feedance is requesting.
4. 04
   Approve the connection to authorize Feedance to access your product, inventory, and order data.
5. 05
   Confirm the connection in Feedance and review your synced catalog before your feed goes live.

Once connected, Feedance keeps your TikTok Shop products, inventory, and orders synchronized on an ongoing basis rather than on a single one-time export. Exact sync timing can vary based on your plan and the volume of changes being processed, so if you need a specific sync interval for your store, check your account settings or reach out to Feedance support to confirm current timing.

• Feed Protection can stop an update when something looks wrong

Once TikTok Shop is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Keep product titles and descriptions clear and specific, since TikTok Shop listings are often discovered through short-form video and search rather than browsing.
• Complete category approvals and upload any required certifications before relying on those listings in your feed, so products don't silently stay unpublished.
• Keep stock levels accurate through your inventory sync to avoid accepting orders for items that are actually out of stock.
• Use high-quality product images, since TikTok Shop listings are frequently viewed on mobile video and livestream formats.
• Review orders regularly through your synced data so fulfillment stays inside TikTok Shop's required shipping window.