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Salla is a SaaS e-commerce platform founded in 2016 in Mecca, Saudi Arabia, that lets merchants build, run, and scale online stores. It has grown into one of the leading commerce platforms in Saudi Arabia and the wider MENA region, serving well over 100,000 active merchants with an Arabic-first, bilingual (Arabic/English) storefront experience.
Beyond the storefront builder, Salla offers an open developer platform with a documented, OAuth 2.0-secured REST API (Salla Merchant API) and near-real-time webhooks, which is what allows external tools like Feedance to connect to a merchant's store data.
Connecting your Salla store to Feedance lets you turn your live product catalog into accurate, optimized feeds for shopping channels, marketplaces, and ad platforms without maintaining spreadsheets or manual exports.
Feedance connects directly to your Salla store using Salla's official authorization flow. You authorize Feedance to access your store's data with scoped, revocable permissions — you never need to share your Salla login credentials.
Once authorized, Feedance reads your store data on a regular basis (and via update notifications where available) to keep your product, inventory, and order information current, then uses that data to generate and maintain your feeds.
Feedance works with exactly three data entities from any connected platform, including Salla:
Feedance does not access or process customer records, coupons, gift cards, shipping or tax settings, or subscriber lists on Salla.
Once connected, Feedance regularly checks your Salla store for changes to products, inventory, and orders so your feeds stay up to date. Exact sync frequency can vary based on your plan and store size, and you can trigger a manual sync from your Feedance dashboard at any time if you need the latest data immediately.
Feedance connects to Salla using Salla's own secure authorization process. You approve the connection from your Salla admin account and grant Feedance scoped, revocable access, so you never have to share your Salla password. Once authorized, Feedance reads your store data to build and maintain your feeds, and you can disconnect it at any time from your Salla admin panel.
Salla issues short-lived OAuth access tokens, valid for 14 days and refreshable for up to a month. Feedance manages this refresh process automatically, but if a connection sits unused for a long stretch or is manually revoked, you may need to reauthorize it from your Feedance dashboard. It's also worth knowing that Salla's API rate limits scale with the merchant's own Salla subscription plan, which can affect sync speed on very large catalogs.
Feedance only works with three types of data on Salla: products (titles, descriptions, images, prices, and variants), inventory (stock quantities and availability), and orders (used for feed-driven sales reporting). Feedance does not access customer records, coupons, gift cards, shipping or tax settings, or subscriber lists.
Feedance syncs your connected Salla store on a regular schedule to pick up changes to products, inventory, and orders. If you need changes reflected right away, such as after a big price update or restock, you can trigger a manual sync from your Feedance dashboard instead of waiting for the next scheduled run.
Salla stores commonly maintain product names and descriptions in both Arabic and English, since Salla is an Arabic-first platform built primarily for MENA merchants. When setting up your feed in Feedance, review your feed rules to confirm which language fields are being pulled through for each destination channel, since this can affect how your listings appear.
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