Turn your Salla catalog into feeds that know what sells.

Salla is a SaaS e-commerce platform founded in 2016 in Mecca, Saudi Arabia, that lets merchants build, run, and scale online stores. It has grown into one of the leading commerce platforms in Saudi Arabia and the wider MENA region, serving well over 100,000 active merchants with an Arabic-first, bilingual (Arabic/English) storefront experience.

Beyond the storefront builder, Salla offers an open developer platform with a documented, OAuth 2.0-secured REST API (Salla Merchant API) and near-real-time webhooks, which is what allows external tools like Feedance to connect to a merchant's store data.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Connecting your Salla store to Feedance lets you turn your live product catalog into accurate, optimized feeds for shopping channels, marketplaces, and ad platforms without maintaining spreadsheets or manual exports.

Feedance reads three groups of Salla data. Each one has a job in the feed.

Feedance does not access or process customer records, coupons, gift cards, shipping or tax settings, or subscriber lists on Salla.

Feedance connects directly to your Salla store using Salla's official authorization flow. You authorize Feedance to access your store's data with scoped, revocable permissions — you never need to share your Salla login credentials.

Once authorized, Feedance reads your store data on a regular basis (and via update notifications where available) to keep your product, inventory, and order information current, then uses that data to generate and maintain your feeds.

1. 01
   Log in to your Feedance account and choose to add a new platform connection.
2. 02
   Select Salla from the list of supported platforms.
3. 03
   You will be redirected to Salla's authorization screen — log in to your Salla admin account if prompted.
4. 04
   Review the requested permissions and approve the connection to grant Feedance access to your store.
5. 05
   You'll be returned to Feedance, where your Salla store will begin its first data sync automatically.

Once connected, Feedance regularly checks your Salla store for changes to products, inventory, and orders so your feeds stay up to date. Exact sync frequency can vary based on your plan and store size, and you can trigger a manual sync from your Feedance dashboard at any time if you need the latest data immediately.

• Feed Protection can stop an update when something looks wrong

Once Salla is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Keep product titles and descriptions complete and consistent in Salla, since incomplete source data leads to weaker listings on shopping channels.
• Use clear, well-organized categories and consistent variant structures in Salla so Feedance can map attributes correctly.
• Add high-quality product images in Salla — these carry through directly to your generated feeds.
• Keep inventory counts accurate in Salla, including at the variant level, to avoid selling out-of-stock items on connected channels.
• Review your Feedance feed rules periodically as your Salla catalog grows or changes to make sure filters and mappings still match your current product mix.