Turn your Lazada catalog into feeds that know what sells.

Lazada is a Southeast Asian online marketplace founded in 2012 and now majority-owned by Alibaba Group. It operates dedicated storefronts in six markets — Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam — each with its own local site, currency, and language.

Like Amazon or Shopee, Lazada runs primarily as a third-party marketplace: sellers list products through Lazada's Seller Center and reach local buyers directly, with Lazada handling payments, and in many cases logistics, through its own fulfillment network.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Selling on Lazada means keeping listings, stock levels, and order information accurate across a marketplace that is separate from your main storefront or ERP. Doing this by hand invites overselling, stale prices, and missed orders — especially if you also sell on other channels at the same time.

Connecting Lazada to Feedance lets you manage your Lazada catalog and order data alongside your other sales channels from one place, so product information and stock levels reflect reality without manual double entry.

Feedance reads three groups of Lazada data. Each one has a job in the feed.

Feedance connects directly to your Lazada seller account using the authorization your store grants during setup. Once connected, Feedance can read your product catalog, keep inventory counts in sync, and retrieve order information on an ongoing basis.

The connection is designed to work alongside the other channels you manage in Feedance, so Lazada data is normalized into the same structure you use elsewhere, without you having to learn platform-specific formats.

1. 01
   Log in to your Feedance account and choose to add a new platform connection.
2. 02
   Select Lazada from the list of available platforms.
3. 03
   Authorize Feedance to access your Lazada seller account when prompted.
4. 04
   Choose the products, inventory, and order data you want Feedance to manage.
5. 05
   Confirm the connection and let Feedance perform its initial sync.

Once connected, Feedance keeps your Lazada products, inventory, and orders updated on an ongoing basis so your listings and stock levels stay current without manual intervention. Exact sync timing can vary depending on your plan and the volume of data being processed.

• Feed Protection can stop an update when something looks wrong

Once Lazada is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Complete every attribute required by a product's specific Lazada category so listings aren't rejected or hidden in search.
• Keep titles and descriptions clear and locally relevant to the country storefront you're selling on.
• Use accurate, high-quality product images, since Lazada listings with better imagery tend to perform better with buyers.
• Review stock levels regularly so fast-moving items don't go out of sync between checks.
• Audit pricing across country storefronts periodically if you sell in more than one Lazada market, since currencies and price points differ.