Lazada Platform

Selling on Lazada means keeping listings, stock levels, and order information accurate across a marketplace that is separate from your main storefront or ERP. Doing this by hand invites overselling, stale prices, and missed orders — especially if you also sell on other channels at the same time.

Connecting Lazada to Feedance lets you manage your Lazada catalog and order data alongside your other sales channels from one place, so product information and stock levels reflect reality without manual double entry.

Feedance connects directly to your Lazada seller account using the authorization your store grants during setup. Once connected, Feedance can read your product catalog, keep inventory counts in sync, and retrieve order information on an ongoing basis.

The connection is designed to work alongside the other channels you manage in Feedance, so Lazada data is normalized into the same structure you use elsewhere, without you having to learn platform-specific formats.

Feedance works with exactly three data entities on every connected platform, including Lazada:

• Lazada is a multi-country marketplace. Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam each operate as a distinct site with its own catalog, currency, and seller account, so a business selling in several of these markets typically manages them as separate connections.
• Category-specific attributes matter. Lazada's product catalog is organized around a category tree, and each category can require its own set attributes for a listing to be accepted, which affects how product data needs to be structured before it reaches Lazada.
• Order handling follows marketplace conventions. Orders on Lazada move through marketplace-specific statuses (such as being packed and marked ready to ship) rather than a generic checkout flow, so order data reflects Lazada's own fulfillment steps.
• Access is authorization-based. Lazada requires sellers to explicitly authorize connected applications to act on their store, and that authorization can expire or need renewal over time.

1. Log in to your Feedance account and choose to add a new platform connection.
2. Select Lazada from the list of available platforms.
3. Authorize Feedance to access your Lazada seller account when prompted.
4. Choose the products, inventory, and order data you want Feedance to manage.
5. Confirm the connection and let Feedance perform its initial sync.

Once connected, Feedance keeps your Lazada products, inventory, and orders updated on an ongoing basis so your listings and stock levels stay current without manual intervention. Exact sync timing can vary depending on your plan and the volume of data being processed.

1. Complete every attribute required by a product's specific Lazada category so listings aren't rejected or hidden in search.
2. Keep titles and descriptions clear and locally relevant to the country storefront you're selling on.
3. Use accurate, high-quality product images, since Lazada listings with better imagery tend to perform better with buyers.
4. Review stock levels regularly so fast-moving items don't go out of sync between checks.
5. Audit pricing across country storefronts periodically if you sell in more than one Lazada market, since currencies and price points differ.