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Ecwid (now branded Ecwid by Lightspeed) is an e-commerce platform built around an embeddable storefront widget rather than a single hosted website. Founded in 2009, it was acquired by Lightspeed Commerce in 2021 and today serves well over 100,000 paying merchants across more than 100 countries.
Instead of forcing merchants onto one template, Ecwid lets a single product catalog and back office be embedded into multiple destinations at once, such as an existing website, a page built with a site builder, or a social channel, while orders, inventory, and products stay synchronized from one central account.
Because Ecwid catalogs are often reused across several storefronts and sales channels, keeping product data, stock levels, and pricing accurate everywhere can quickly become a manual chore. Connecting Ecwid to Feedance lets merchants turn that catalog into structured, always-current feeds for shopping channels and marketplaces without maintaining spreadsheets or exporting data by hand.
Feedance reads product and inventory data directly from Ecwid and reflects order activity, so listings can stay aligned with what is actually in stock and for sale, reducing overselling and out-of-date pricing across every place the Ecwid catalog is embedded.
Feedance connects to Ecwid using a secure, authorized connection to your store's data. You grant access once through an authorization flow, and Feedance is then able to read the store information needed to build and maintain your feeds without you sharing your Ecwid login credentials.
Once authorized, Feedance communicates with your Ecwid store to retrieve product details and stock levels and to pick up order updates, keeping your feeds built on live store data rather than a one-time export.
Feedance keeps your Ecwid product, inventory, and order data updated on a regular automated schedule, with important changes such as stock levels reflected promptly so your feeds stay reliable without manual re-imports.
You authorize Feedance to access your Ecwid store through a secure connection process, without sharing your login credentials directly with Feedance. Once authorized, Feedance can read your product, inventory, and order data to build and maintain your feeds automatically.
Ecwid only exposes its store data API on paid plans. If your store is on Ecwid's free plan, the connection to Feedance will not work until you upgrade to a paid plan such as Venture, Business, or Unlimited.
Feedance works with three types of data from Ecwid: products, inventory, and orders. It reads product details and stock levels to build your feeds, and it tracks order activity so that availability stays accurate. Feedance does not access customer records, coupons, or store settings.
Feedance syncs your Ecwid data automatically on a regular schedule, so keeping your product information, pricing, and stock levels accurate and complete inside Ecwid is the main thing you need to do. You can also trigger a manual refresh in Feedance if you need an update reflected sooner.
Yes. Ecwid is built so one product catalog can be embedded across multiple websites or channels from a single account, and Feedance connects to that same underlying catalog. This means your feed reflects the full shared catalog rather than any single storefront it happens to be embedded in.
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