Turn your Ecwid catalog into feeds that know what sells.

Ecwid (now branded Ecwid by Lightspeed) is an e-commerce platform built around an embeddable storefront widget rather than a single hosted website. Founded in 2009, it was acquired by Lightspeed Commerce in 2021 and today serves well over 100,000 paying merchants across more than 100 countries.

Instead of forcing merchants onto one template, Ecwid lets a single product catalog and back office be embedded into multiple destinations at once, such as an existing website, a page built with a site builder, or a social channel, while orders, inventory, and products stay synchronized from one central account.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Because Ecwid catalogs are often reused across several storefronts and sales channels, keeping product data, stock levels, and pricing accurate everywhere can quickly become a manual chore. Connecting Ecwid to Feedance lets merchants turn that catalog into structured, always-current feeds for shopping channels and marketplaces without maintaining spreadsheets or exporting data by hand.

Feedance reads product and inventory data directly from Ecwid and reflects order activity, so listings can stay aligned with what is actually in stock and for sale, reducing overselling and out-of-date pricing across every place the Ecwid catalog is embedded.

Feedance reads three groups of Ecwid data. Each one has a job in the feed.

Feedance connects to Ecwid using a secure, authorized connection to your store's data. You grant access once through an authorization flow, and Feedance is then able to read the store information needed to build and maintain your feeds without you sharing your Ecwid login credentials.

Once authorized, Feedance communicates with your Ecwid store to retrieve product details and stock levels and to pick up order updates, keeping your feeds built on live store data rather than a one-time export.

1. 01
   Log in to your Feedance account and start adding a new store connection.
2. 02
   Select Ecwid as your platform from the list of supported platforms.
3. 03
   Authorize Feedance to access your Ecwid store when prompted, using your Ecwid account credentials.
4. 04
   Confirm the connection and let Feedance perform its initial import of your products and inventory.
5. 05
   Review your imported catalog in Feedance and configure your feed settings for the channels you want to publish to.

Feedance keeps your Ecwid product, inventory, and order data updated on a regular automated schedule, with important changes such as stock levels reflected promptly so your feeds stay reliable without manual re-imports.

• Feed Protection can stop an update when something looks wrong

Once Ecwid is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Fill in complete product titles, descriptions, and category assignments in Ecwid so your feeds arrive with clean, channel-ready data.
• Use high-quality product images for every variant, since incomplete image data is a common cause of listing disapprovals downstream.
• Keep pricing and stock counts accurate in Ecwid rather than relying on manual overrides, so Feedance can propagate correct availability automatically.
• If your catalog is embedded across multiple storefronts, decide which categories or products should actually be included in your feeds before publishing.
• Review your Feedance feed regularly after large catalog changes in Ecwid, such as bulk imports or seasonal product updates, to confirm everything synced as expected.