Turn your bol catalog into feeds that know what sells.

Bol, previously known as bol.com, is one of the largest online marketplaces in the Netherlands and Belgium. Founded in 1999 and headquartered in Utrecht, it started as a direct-to-consumer webshop before opening its platform to third-party sellers in 2011, turning it into a marketplace that today lists tens of millions of products across categories such as electronics, media, toys, home and garden, and fashion.

For merchants, Bol works as a hybrid model: a shared product catalog (identified by EAN/GTIN codes) that multiple sellers can list offers against, alongside fulfillment options that let sellers ship orders themselves or have Bol handle warehousing and delivery on their behalf. This makes Bol a significant sales channel for businesses already selling on other stores who want to reach shoppers in the Benelux region.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Selling on Bol alongside your own webshop or other marketplaces means keeping product listings, stock levels, and order information consistent across every channel. Doing this by hand invites mistakes: an item can go out of stock on Bol while still showing as available, or a new order can sit unprocessed because it never made it back into your main system.

Connecting Bol to Feedance gives you one place to manage the flow of product, inventory, and order data between Bol and the rest of your sales channels, so listings stay accurate and orders keep moving without manual copy-pasting between systems.

Feedance reads three groups of bol data. Each one has a job in the feed.

Feedance connects directly to your Bol seller account using secure, authenticated API access. Once the connection is authorized, Feedance can read and write the data needed to keep your listings, stock, and orders synchronized, without you having to build or maintain any custom integration code.

The connection is configured once inside Feedance and then runs in the background, checking for updates and pushing changes on a recurring basis so your Bol account reflects the current state of your product data.

1. 01
   Log in to your Feedance account and start a new platform connection.
2. 02
   Select Bol from the list of available platforms.
3. 03
   Authorize Feedance to access your Bol seller account when prompted.
4. 04
   Map your product, inventory, and order data to your Bol listings inside Feedance.
5. 05
   Review the connection and enable syncing to start keeping your Bol data up to date.

Feedance syncs product, inventory, and order data with Bol on a regular recurring schedule, so listings and stock levels stay current without manual intervention. Exact timing can vary based on your plan and the volume of data being synced, and you can also trigger an update manually when you need changes reflected right away.

• Feed Protection can stop an update when something looks wrong

Once bol is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Keep EAN/GTIN codes accurate and consistent so new offers match existing catalog products instead of being rejected.
• Update stock levels frequently to avoid overselling items that are also sold on other channels.
• Write clear, complete product titles and descriptions, since Bol's shared catalog model means content quality affects how your offer is presented.
• Monitor order data closely if you use a mix of self-fulfillment and Bol's own logistics service, since the two order types are processed differently.
• Review flagged or rejected listings promptly so issues with product data don't leave items unavailable for purchase longer than necessary.