Bol Platform

Selling on Bol alongside your own webshop or other marketplaces means keeping product listings, stock levels, and order information consistent across every channel. Doing this by hand invites mistakes: an item can go out of stock on Bol while still showing as available, or a new order can sit unprocessed because it never made it back into your main system.

Connecting Bol to Feedance gives you one place to manage the flow of product, inventory, and order data between Bol and the rest of your sales channels, so listings stay accurate and orders keep moving without manual copy-pasting between systems.

Feedance connects directly to your Bol seller account using secure, authenticated API access. Once the connection is authorized, Feedance can read and write the data needed to keep your listings, stock, and orders synchronized, without you having to build or maintain any custom integration code.

The connection is configured once inside Feedance and then runs in the background, checking for updates and pushing changes on a recurring basis so your Bol account reflects the current state of your product data.

• Offers are separate from product content. Bol maintains a shared catalog of product pages, and sellers list offers (price, stock, condition) against an existing product rather than creating a fully independent listing each time.
• EAN/GTIN codes are required. Every product needs a valid EAN to be matched to the correct catalog entry or submitted as new content, so accurate identifiers in your source data are essential for listings to go live correctly.
• Two fulfillment paths exist. Sellers can ship orders themselves (self-fulfillment) or use Bol's own logistics service, where Bol stores stock and handles picking, packing, and delivery. Orders fulfilled this way are processed differently than self-shipped orders.
• Shipping labels depend on fulfillment method. Self-fulfilled orders typically require the seller to generate a shipping label, while orders handled through Bol's own logistics service do not.

1. Log in to your Feedance account and start a new platform connection.
2. Select Bol from the list of available platforms.
3. Authorize Feedance to access your Bol seller account when prompted.
4. Map your product, inventory, and order data to your Bol listings inside Feedance.
5. Review the connection and enable syncing to start keeping your Bol data up to date.

Feedance syncs product, inventory, and order data with Bol on a regular recurring schedule, so listings and stock levels stay current without manual intervention. Exact timing can vary based on your plan and the volume of data being synced, and you can also trigger an update manually when you need changes reflected right away.

1. Keep EAN/GTIN codes accurate and consistent so new offers match existing catalog products instead of being rejected.
2. Update stock levels frequently to avoid overselling items that are also sold on other channels.
3. Write clear, complete product titles and descriptions, since Bol's shared catalog model means content quality affects how your offer is presented.
4. Monitor order data closely if you use a mix of self-fulfillment and Bol's own logistics service, since the two order types are processed differently.
5. Review flagged or rejected listings promptly so issues with product data don't leave items unavailable for purchase longer than necessary.