How to optimize your ads in 2023?

As we enter the year 2023, the world of advertising continues to evolve and expand at an exponential pace. With increased competition and changing consumer behaviors, it has become more crucial than e[...]

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Standard XML Product Feed Parameters

Most articles about XML feeds assume you are selling t-shirts. That assumption made sense a decade ago, when a "product feed" meant a Google Shopping file and nothing else. It doesn't hold anymore. A[...]

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The Complete Guide to Product Variant Feeds

Most feed problems don't look like feed problems. They look like a Google Merchant Center disapproval you can't explain, an Advantage+ campaign that spends its budget on a single black t-shirt, or a S[...]

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