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What is Kiyoh?

Kiyoh is a Dutch customer review platform, founded in 2009, that helps webshops and service businesses collect and display verified reviews from real, order-based customers — similar in role to Trustpilot but focused primarily on the Netherlands and Belgium. Alongside overall webshop reviews, Kiyoh offers a dedicated Product Reviews feature that lets customers rate individual products and shows those ratings directly on product pages. Kiyoh is also an official Google partner, meaning qualifying review data can surface as seller ratings and product ratings inside Google Shopping and Google Ads.

Why connect your product and order data to Kiyoh?

Review platforms only work if the underlying order and product data reaching them is accurate and timely. Connecting your feed to Kiyoh matters because:

  1. Star ratings pulled into Google Shopping and Search ads depend on Kiyoh receiving consistent, verifiable order data — Kiyoh cites a 47% CTR increase from Google seller stars.
  2. Product-level reviews only display on the correct product page if the product reference sent to Kiyoh matches your live catalog; Kiyoh cites a 270% conversion lift from its Product Reviews feature.
  3. Automated, order-triggered invitations (rather than manual exports) reduce the operational overhead of keeping review requests and product listings in sync as your catalog changes.

How do reviews attach to a specific product?

Kiyoh's Product Reviews feature is built to rate individual SKUs, not just the overall shop. In practice, this depends on the product reference (typically the product name, URL or identifier) that accompanies the order at the moment a review invitation is triggered — whether that trigger comes from one of Kiyoh's native e-commerce plugins, a BCC copy of the order confirmation email, or a direct API call. Kiyoh does not publish the exact internal matching logic, but the practical implication is straightforward: if the product data behind an order is stale, mistyped, or points to a URL that no longer exists, the resulting review is more likely to land only against the general shop rating instead of the specific product page.

What data format does Kiyoh require?

Kiyoh's integration model is different from a classic bulk product-attribute feed (like a GTIN/price/availability file). It centers on two separate data flows:

  1. Outbound invitation triggers — official plugins exist for Shopify, WooCommerce, Shopware, Magento, PrestaShop, Lightspeed, CCV Shop and OpenCart, which automatically send a review invitation after an order is fulfilled or reaches a defined status. For custom or headless setups, Kiyoh also offers a REST API described as letting you trigger review invitations and retrieve review data from any platform. Independent developer integrations that call this API reference parameters such as an account hash/API key, a location_id, the customer's invite_email, and a delay value (days before the invite is sent) — we could not confirm these field names against an official Kiyoh API reference, so treat them as indicative rather than guaranteed.
  2. Inbound display feed — Kiyoh also exposes an XML feed for pulling your aggregate score and review count into your own site or other tools, found in your account under Publish → Extra options → XML-feed, in the form https://www.kiyoh.com/v1/review/feed.xml?hash=YOUR_HASH&limit=N, returning elements such as <kiyoh score="9.4"><reviews count="1247" />.

How to connect Kiyoh with Feedance

  1. Link your store or product catalog to Feedance so order and product data (names, URLs, identifiers) stay current.
  2. Add Kiyoh as a destination and enter the account credentials Kiyoh issues for your webshop (hash/API key and location ID).
  3. Confirm which product identifier or URL should travel with each order so reviews can be matched to the right product page.
  4. Set the invitation timing that fits your delivery times, then publish the connection.
  5. Optionally pull Kiyoh's score/review-count feed back into Feedance to keep ratings consistent across the channels where your product feed is published.

How often should the data update?

Order-triggered invitations should fire per order, shortly after fulfillment — Kiyoh's own invite mechanism supports a configurable delay (in days) so the request goes out once the customer has had time to receive the product. Separately, the product catalog data feeding those invitations (names, URLs, identifiers) should refresh whenever products are added, renamed, or re-URLed, since stale references are what break product-level review matching. The outbound XML score feed used for display purposes can be pulled as often as your site or tooling needs — daily is a common, safe default.

Optimization tips

General recommendations, not Kiyoh-specific guarantees:

  1. Keep product URLs and identifiers identical between your store and whatever data you pass to Kiyoh, so product reviews land on the right page.
  2. Match invitation delay to realistic delivery times — inviting too early produces reviews about shipping rather than the product.
  3. Audit unmatched or shop-level-only reviews periodically to catch broken product references before they accumulate.
  4. If you sell through multiple integrations (e.g., a plugin plus a custom API flow), make sure only one is triggering invitations per order to avoid duplicate requests.

FAQ

Does Kiyoh require a Google Merchant Center-style feed file?
No. Kiyoh's integration is built around order-triggered review invitations (via plugins or its REST API) plus an XML feed for pulling your score and review count back out — not a bulk product-attribute file.

Can Kiyoh reviews appear in Google Shopping?
Yes — Kiyoh is an official Google partner, and qualifying review data can surface as seller and product ratings in Google Shopping and Ads. Google, not Kiyoh, sets the exact eligibility thresholds.

Which platforms have ready-made Kiyoh integrations?
Kiyoh lists official plugins for Shopify, WooCommerce, Shopware, Magento, PrestaShop, Lightspeed, CCV Shop and OpenCart.

What's needed for reviews to attach to one specific product rather than the whole shop?
An accurate product reference (name, URL, or identifier) needs to accompany the order at the moment the review invitation is triggered.

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