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Kiyoh is a Dutch customer review platform, founded in 2009, that helps webshops and service businesses collect and display verified reviews from real, order-based customers — similar in role to Trustpilot but focused primarily on the Netherlands and Belgium. Alongside overall webshop reviews, Kiyoh offers a dedicated Product Reviews feature that lets customers rate individual products and shows those ratings directly on product pages. Kiyoh is also an official Google partner, meaning qualifying review data can surface as seller ratings and product ratings inside Google Shopping and Google Ads.
Review platforms only work if the underlying order and product data reaching them is accurate and timely. Connecting your feed to Kiyoh matters because:
Kiyoh's Product Reviews feature is built to rate individual SKUs, not just the overall shop. In practice, this depends on the product reference (typically the product name, URL or identifier) that accompanies the order at the moment a review invitation is triggered — whether that trigger comes from one of Kiyoh's native e-commerce plugins, a BCC copy of the order confirmation email, or a direct API call. Kiyoh does not publish the exact internal matching logic, but the practical implication is straightforward: if the product data behind an order is stale, mistyped, or points to a URL that no longer exists, the resulting review is more likely to land only against the general shop rating instead of the specific product page.
Kiyoh's integration model is different from a classic bulk product-attribute feed (like a GTIN/price/availability file). It centers on two separate data flows:
trigger review invitations and retrieve review data from any platform
location_id
invite_email
delay
https://www.kiyoh.com/v1/review/feed.xml?hash=YOUR_HASH&limit=N
<kiyoh score="9.4"><reviews count="1247" />
Order-triggered invitations should fire per order, shortly after fulfillment — Kiyoh's own invite mechanism supports a configurable delay (in days) so the request goes out once the customer has had time to receive the product. Separately, the product catalog data feeding those invitations (names, URLs, identifiers) should refresh whenever products are added, renamed, or re-URLed, since stale references are what break product-level review matching. The outbound XML score feed used for display purposes can be pulled as often as your site or tooling needs — daily is a common, safe default.
General recommendations, not Kiyoh-specific guarantees:
Does Kiyoh require a Google Merchant Center-style feed file?No. Kiyoh's integration is built around order-triggered review invitations (via plugins or its REST API) plus an XML feed for pulling your score and review count back out — not a bulk product-attribute file.
Can Kiyoh reviews appear in Google Shopping?Yes — Kiyoh is an official Google partner, and qualifying review data can surface as seller and product ratings in Google Shopping and Ads. Google, not Kiyoh, sets the exact eligibility thresholds.
Which platforms have ready-made Kiyoh integrations?Kiyoh lists official plugins for Shopify, WooCommerce, Shopware, Magento, PrestaShop, Lightspeed, CCV Shop and OpenCart.
What's needed for reviews to attach to one specific product rather than the whole shop?An accurate product reference (name, URL, or identifier) needs to accompany the order at the moment the review invitation is triggered.
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