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What is FAVI?

FAVI (favionline.com, with local storefronts such as favi.pl, favi.cz and favi.co.uk) is a European price-comparison and product search engine dedicated to furniture, home decor, kitchens, bathrooms, sanitary ware and garden products. Founded in Prague in 2016, it now aggregates listings from thousands of home-and-garden retailers across the Czech Republic, Slovakia, Poland, Romania, Hungary and the UK, letting shoppers compare products, prices and delivery times before clicking through to buy.

FAVI does not process orders or hold inventory itself. Every shopper who clicks a listing is redirected to the retailer's own website to view the product page and complete the purchase there — FAVI's role is discovery and traffic, not checkout.

Why connect your product feed to FAVI?

For furniture, decor and garden retailers, FAVI is a vertical-specific alternative (or complement) to general comparison shopping engines: it puts your catalog in front of shoppers who are already searching specifically for home and garden products across several Central and Eastern European markets plus the UK. Because FAVI pulls from an XML feed rather than requiring a manual catalog, keeping that feed accurate and current is what determines whether your products are visible, correctly priced and eligible to show as in stock.

How does FAVI's cost-per-click model work?

FAVI runs on a cost-per-click (CPC) model rather than a flat listing fee or a commission on completed sales: according to FAVI's own help center, retailers are billed only when a shopper clicks a FAVI listing and is redirected to the shop's website — similar to how other comparison-shopping engines charge. FAVI references a "minimum CPC" that can adjust automatically by category, and merchants can contact their FAVI account manager to review or change bid levels. This means feed accuracy has a direct cost implication: every click you pay for should land on a page that actually reflects the price and availability shown on FAVI.

What feed format does FAVI require?

FAVI does not define its own proprietary feed schema. Instead, it accepts an XML feed built to one of several already-established comparison-shopping specifications — Heureka/Zbozi.cz, Google Shopping (Merchant Center) XML, Compari.ro/Árukerező.hu/Pazaruvaj.com, Ceneo.pl, Skroutz, or Jeftinije/Ceneje — and you tell FAVI which specification your feed follows. A single feed must consistently use only one of these formats; mixing elements from different specifications in the same file is not supported.

Per FAVI's technical requirements, the feed file must be hosted at an HTTPS URL, must be downloadable from multiple IP addresses without access errors, and all text content must be translated into the language of the country you're targeting.

Which product attributes does FAVI require?

FAVI's help center distinguishes mandatory elements (a product will not be imported or displayed without these) from recommended elements that improve visibility and filtering:

AttributeRequired?Notes
IDRequiredUnique product identifier within your store; must stay unchanged for the life of the listing
Product nameRequiredExact product name with enough detail for correct cataloguing
DescriptionRequiredProduct description with relevant keywords; basic HTML allowed, but no contact details or outbound links
CategoryRequiredMust map to FAVI's category tree (or a detailed custom path); products without a valid category are not imported
Price (incl. VAT)RequiredFinal selling price with VAT, numeric, decimal point only (e.g. 8000 or 8000.70)
Product URLRequiredHTTPS link to a landing page showing price, availability, product details and a buy/order button; must be unique per product
Main imageRequiredMinimum 600×600px, clean background preferred, no text or watermark overlays
Delivery timeRequiredNumeric code counted from payment or order acceptance; 0-3 generally represents in-stock
Variant grouping (ITEMGROUP_ID)RecommendedGroups product variants (size, colour, etc.) under one item
Alternative imagesRecommendedUp to 20 extra photos — angles, details, dimensions, in-context use
ParametersRecommendedMaterial, colour, dimensions and similar specs as separate fields
Delivery/shipping optionsRecommendedCost per shipping method; a cost of 0 can trigger a "free shipping" badge
GTIN / EANRecommended8, 12, 13 or 14-digit code that passes standard checksum validation
ManufacturerRecommendedBrand or manufacturer name

How to connect FAVI with Feedance

  1. In Feedance, map your product catalog to whichever comparison-shopping feed specification you plan to submit to FAVI (for example, Google Shopping XML, Ceneo, or Heureka/Zbozi) — FAVI accepts any one of these formats rather than a schema of its own.
  2. Fill in the mandatory fields from the table above (ID, name, description, category, price incl. VAT, product URL, main image, delivery time) plus as many recommended fields as you can (variant grouping, extra images, parameters, shipping options, GTIN, manufacturer).
  3. Let Feedance publish the feed at a stable HTTPS URL that stays reachable from multiple IP addresses, since FAVI's crawler needs uninterrupted access to re-pull it.
  4. Register your store with FAVI for the relevant country (for example via the store-registration form on the local FAVI site) and submit your feed URL along with the format it follows.
  5. Once FAVI approves the feed, use Feedance to keep it refreshed so price, stock and delivery-time changes are reflected before FAVI's next scheduled pull.

How often should the feed update?

According to FAVI's help documentation, the FAVI system reloads merchant XML feeds three times per day by default. Retailers who need faster updates (for fast-moving price or stock changes) can contact their FAVI account manager to request a more frequent pull. Because FAVI bills per click, keeping price and availability synced ahead of each reload cycle matters — a shopper who clicks through to an out-of-date price or an out-of-stock item is a paid click that's unlikely to convert. Feedance can regenerate your feed continuously so the freshest data is always ready whenever FAVI's crawler polls it.

Common feed errors on FAVI

Based on FAVI's own troubleshooting guidance, the recurring causes of missing or rejected products are:

  1. Duplicate ID values across products — FAVI treats this as a faulty feed and the update fails.
  2. Product or image URLs containing diacritics or spaces, which can break processing.
  3. Product or image URLs that aren't served over HTTPS.
  4. Images that are too small, or that carry watermarks, logos or text overlays.
  5. Missing categories, or categories that are too generic to place the product correctly in FAVI's catalog.

FAVI also advises against making unnecessary changes to product data that isn't actually changing, since excessive feed churn on stable fields can trigger unneeded reprocessing.

Optimization tips

These are general best practices, not FAVI-specific guarantees:

  1. Go beyond the single mandatory image where possible — furniture and decor shoppers rely heavily on secondary photos (alternative angles, in-room context, close-ups of materials) to decide whether to click through.
  2. Fill in parameter fields like material, colour and dimensions as separate structured attributes rather than burying them only in the description, since these tend to drive on-site filtering on comparison engines.
  3. Double-check your category mapping against FAVI's category tree before first submission — miscategorization is one of the most common reasons products don't appear at all.
  4. Keep product IDs stable and unique for the lifetime of a listing to avoid feed-level rejections.
  5. Align your feed refresh cadence with FAVI's roughly three-times-daily pull schedule so price and stock changes don't sit stale between reloads.

FAQ

Does FAVI require its own custom feed format?
No. FAVI accepts feeds already built to established comparison-shopping specifications — Heureka/Zbozi, Google Shopping, Compari/Árukerező/Pazaruvaj, Ceneo, Skroutz, or Jeftinije/Ceneje — as long as the whole feed consistently follows one of them.

How often does FAVI pull my feed?
By default, three times per day; more frequent updates can be requested through your FAVI account manager.

Does FAVI charge a commission on sales?
No. FAVI uses a cost-per-click (CPC) model — you pay for clicks that send shoppers to your site, not a percentage of completed sales.

Which countries does FAVI cover?
Czech Republic, Slovakia, Poland, Romania, Hungary, and the UK (via favi.co.uk).

Why isn't my product showing on FAVI even though it's in my feed?
The most common causes documented by FAVI are a missing or too-generic category, duplicate product IDs, URLs containing spaces or diacritics, undersized or watermarked images, or non-HTTPS links.

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