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Opencart IntegrationOpen source e-commerce platform integrationIn October we shipped twelve new enrichments that turn your sales, stock, price and ad data into labels you can use in every channel, and the Feedance Creative Editor, our own designer for product creatives. Here is everything that is new, and how to start using it.
Enrichments add new information to every product in your feed. Each one writes a label into your feed channel, so you can bid, filter and build audiences on it in Google, Meta, TikTok or any other channel.
You will find all of them on the Enrichments page. Open one, check its settings, and choose Add to Channel for every feed channel that should carry its label. The labels below are exactly what appears in your feed.
Brings each product's GA4 performance into your feed: views, add-to-carts, purchases, revenue and conversion rates. Your campaigns can finally see which products shoppers actually buy.
Rates every product from 0 to 100 on its GA4 performance. Scores and segments now also show as columns in your product list, and Recalculate scores refreshes them on demand.
Puts every product into one of four groups, so you can give your best products more budget and stop paying for the ones that never sell.
Compares sales before and after each price cut and tells you where discounts bring more revenue and where they only lower your price.
Shows which colors, price ranges, materials, brands and categories bring more sales than their share of your catalog. Use it to decide what to buy more of, what to promote and where you carry too much.
An analysis page; it adds no label to your feed.
Compares your prices with competitors' prices for the same products and labels each one.
Needs PriceTrack connected.
Watches stock in every feed update. Pull budget away before a product sells out, and bring returning best sellers back the moment they are in stock again. Labels refresh every hour.
Needs your feed's stock quantity mapped to quantity.
Labels products in matching categories before, during and just after holidays and special days, so gift and seasonal products get more budget exactly when people shop for them. Comes with the Türkiye calendar, and you can add your own days.
Adds shipping cost and delivery time to every product, by region. Shoppers see the real cost before they click, and Google can show free shipping and delivery dates on your listings.
Creates an app link for every product, so a shopper who taps your ad on their phone lands on the product inside your app. Products the app cannot open fall back to the web page.
Needs your App Store ID and/or Android package and your app's link scheme.
Your Google Merchant Center account inside Feedance: which products show and which are held back, the issues to fix, ads and organic performance, how your prices compare and what sells best on Google.
Products with too few sizes left are detected more reliably and left out of the feed channels you choose, so you stop advertising products shoppers can't buy in their size.
When you add a feed, Feedance now suggests which of your columns belong to which field.
Sort products by any column, including the new Product Score and 4T columns.
Supplementary feeds that set price or sale price now apply correctly, and single-product XML feeds import as expected.
The Marketplaces section has been removed from Feedance. If you used it and have questions, please contact your account manager.
Design a product creative once, and Feedance draws it for every product in your feed: its own image, name and price, kept up to date as your feed changes.
image_linkProduct phototitleVelvet Matte LipstickbrandNote Cosmetiquesale_price249,90 TLcustom_label_0Made by a channel ruleGo to Creative Templates → Create Template and choose Feedance Creative Editor. Give it a name and pick the feed channel it is for.
Choose whether to remove product image backgrounds, hide the price when the sale price is higher, and recreate creatives automatically when a product's values change.
In Design Template, place any field of your channel on a 1080×1080 canvas: images, names, prices, brand, and labels your channel rules create. You see it with real products from your feed while you design.
In the channel's enrichments, choose Add Multiple Creative and pick the template. Feedance draws a creative for each product and adds its link to your feed. The channel's Creatives list shows which feed data each one used.
Matches every lira you spend on Google Ads to the product it was spent on, then reads it together with Product Score, 4T Segmentation and Price War. You see where the budget goes, which products waste it and which deserve more. Data syncs every morning, and each product gets a label you can use to split your campaigns.
A summary bar shows this week's open actions, grouped by priority and written from your Product Score, 4T, Price War and Broken Size data. Open it to review them all.
Your feed channel links now serve the newest file within about a minute of every update, and open as XML or CSV again instead of downloading.
The Show Feed URL window now has a single Fetch Feed button to create or refresh your channel's link.
When a manual update stops, Feedance now names the supplementary feed that caused it and why.
Replace now also works on fields you created with Set Field.
Resend an invitation to teammates who have not accepted it yet, from the Users page.
We updated the platform's server software to the latest patched release.
Your existing templates keep working. Edit Template and Copy work for Creative Editor templates too, so you can start a seasonal version from one you already like.
It unlocks Product Score, 4T Segmentation, Discount Impact and What Sells at once.
Map your stock quantity, then use low_stock and back_in_stock in your campaigns.
Pick your best-selling channel and build a template in the Feedance Creative Editor.
Questions, or want a walkthrough for your team? Contact your Feedance account manager or request a demo.
Some enrichments need a connected Google Analytics 4, Google Merchant Center, Google Ads or PriceTrack account. You can see the version you are using at the bottom of the menu in Feedance.
Connect your product feed and GA4. We will show you Product Score, 4T, Price War and Broken Size on your own catalog.