Makeover.nl Integration

Because Makeover.nl pulls offers from dozens of home and interior retailers into one browsing and comparison experience, appearing there puts your catalog in front of shoppers who are already actively planning a home or room makeover — typically further along in the buying journey than someone browsing a general-purpose shopping feed. For retailers selling furniture, lighting, textiles, storage or décor, a feed-based listing is a way to reach that comparison traffic without negotiating and building a bespoke integration from scratch.

Makeover.nl does not publish an open, self-serve technical specification for its product feed the way large ad platforms like Google Merchant Center or Meta do — there is no public developer documentation listing exact field names, file formats, or size limits. Onboarding runs through the platform's business portal at adverteren.makeover.nl, where format, delivery method and mapping are agreed directly with the Makeover.nl team on a per-retailer basis.

In practice, retailers connecting through a feed management tool such as Feedance typically supply a standard CSV or XML product feed — the same base export used for other comparison-shopping channels — and let Makeover.nl confirm the exact field mapping during onboarding rather than relying on a published spec.

Feedance can generate and host a Makeover.nl-ready export from your existing product data, without you needing to build or maintain a separate feed file by hand.

1. Import your product catalog into Feedance from your webshop platform, ERP, or an existing feed file.
2. Create a new export channel for Makeover.nl in the Feedance dashboard and generate a feed URL.
3. Map your product fields (title, price, availability, images, category, product URL) to the structure Makeover.nl requests, adjusting labels as agreed with their team during onboarding.
4. Submit the feed URL to Makeover.nl via adverteren.makeover.nl (or the contact your account manager there provides) so they can activate it on their side.
5. Set an automatic update schedule in Feedance so price and stock changes flow through without manual re-exports.

Makeover.nl has not published a mandated refresh interval, so treat this as general good practice rather than a confirmed platform rule: keep pricing and stock status current with at least a daily automatic sync, and update more frequently — several times a day — if you run frequent promotions or sell fast-moving stock. Because Makeover.nl sends shoppers onward to your own webshop to buy, a stale feed risks referring visitors to sold-out items or prices that no longer match, which undermines trust in the referral itself.

These are general feed-hygiene recommendations, not Makeover.nl-specific rules, since no channel-specific optimization guidance is publicly documented:

1. Use clear, descriptive titles that name the product type, style and material — shoppers on an inspiration platform are often filtering by style (e.g. Scandinavian, industrial) rather than brand.
2. Keep at least one high-quality lifestyle or in-context image where possible, since interior shoppers browse visually.
3. Make sure the product landing page URL in your feed goes directly to the item, not a category page, so referred visitors can complete the purchase with minimal friction.
4. Keep price and availability fields synced with your live webshop to avoid sending shoppers to unavailable or mispriced items.

Is Makeover.nl a beauty or cosmetics website? No. Despite the name, it is a home and interior inspiration and comparison platform covering furniture, lighting, décor and related categories.

Does Makeover.nl sell products directly? No, it operates as a referral/comparison platform, sending visitors through to partner web shops to complete their purchase.

How do I get my products listed on Makeover.nl? Retailers apply through the platform's business portal at adverteren.makeover.nl to discuss listing options, feed format and terms directly with the Makeover.nl team.

Is there a published cost or commission model? Makeover.nl has not published its pricing or commission structure publicly; this is negotiated directly with retailers during onboarding.

Can Feedance generate a Makeover.nl feed automatically? Yes — Feedance can map your existing catalog into a CSV or XML export and keep it updated on a schedule, though the exact field mapping is confirmed with Makeover.nl during onboarding since no open specification is published.