Send Lootjestrekken the products worth showing.

Lootjestrekken.nl is a free Dutch website and app for organizing online "draw names" gift exchanges, the Dutch equivalent of Secret Santa, used around Sinterklaas, Christmas, Valentine's Day and similar gift-giving occasions. Groups of family, friends or colleagues can set up a draw, invite participants, and let the site randomly assign who buys a gift for whom, without anyone drawing their own name. Its international sister site is drawnames.com.

Alongside the draw itself, participants can build a personal wish list and use the site's "cadeauzoeker" (gift finder) to browse gift ideas. According to the platform and third-party feed providers that work with it, this wish-list and gift-finder area is partly populated with products supplied by connected webshops, and users can click through from a wish list or gift suggestion straight to the webshop's product page.

Lootjestrekken is used by a large number of Dutch households in the run-up to Sinterklaas and Christmas specifically to plan and buy gifts, which makes it a seasonally concentrated but highly gift-intent audience. If your product feed is included in its wish-list and gift-finder suggestions, shoppers who are actively looking for present ideas can discover your products and click through to your store.

Public information on the exact commercial arrangement is limited, but sources describing Lootjestrekken's advertising model indicate that participating webshops are typically charged on a cost-per-click and/or cost-per-sale basis rather than a flat listing fee, and that access is arranged directly with the site's operator (Meetrix Online) rather than through a fully self-serve portal.

Lootjestrekken's "cadeauzoeker" (gift finder) is the part of the site where wish-list products and gift suggestions surface. Public descriptions confirm the feature exists and that it draws on product data supplied by connected webshops, but Lootjestrekken has not published details on the exact matching logic, categorisation, or ranking it uses to decide which products get shown for a given search or wish-list entry. Feeding it clean, well-categorised, in-stock product data is the main lever you control on your side.

Lootjestrekken.nl has not published an official, public feed specification listing an exact file format. Feed-management providers that build Lootjestrekken-ready feeds generally work from XML, CSV, JSON or spreadsheet-based product sources and convert them into whatever format the receiving channel expects, which is the same approach Feedance uses for this integration. Because the platform's own technical documentation is not public, treat the exact structure as something to confirm case by case with Lootjestrekken or your Feedance account contact before going live, rather than assuming a fixed format.

1. In your Feedance dashboard, go to Product Feeds and select "Add new feed."
2. Choose Lootjestrekken as the destination channel.
3. Connect your existing product data source (webshop platform, XML/CSV export, or spreadsheet) or upload it directly.
4. Name the channel and configure feed settings, then map your product fields (title, price, image, availability, category, and so on) to what Lootjestrekken's gift-finder expects.
5. Review the generated feed output, then confirm activation with Lootjestrekken/Meetrix Online, since onboarding as an advertiser is arranged directly with them rather than fully self-serve.
6. Set an update schedule so Feedance keeps the feed synced automatically going forward.

Lootjestrekken does not publish an official required refresh interval. As general good practice for any gift-suggestion or shopping feed, update at least daily, and more frequently during peak gift-buying weeks (late November through mid-December for Sinterklaas and Christmas, and again around Valentine's Day), so that prices, stock levels and out-of-season products stay accurate for shoppers actively building wish lists.

These are general feed-optimization practices, not Lootjestrekken-specific requirements confirmed by the platform:

1. Keep titles clear and descriptive, since gift finders and wish-list search typically rely on text matching.
2. Only include in-stock, purchasable products so shoppers aren't sent to dead links during the gift-buying season.
3. Use accurate categories and, where available, brand, EAN/GTIN, size and color data, since these attributes are commonly used by comparable feed-driven shopping channels to organize and filter products.
4. Prioritize your most "giftable" catalogue segments ahead of Sinterklaas, Christmas and Valentine's Day, when Lootjestrekken traffic is at its seasonal peak.
5. Re-check the feed shortly before each gift-giving season starts, since stale pricing or stock is most costly during these short, high-intent windows.

Is Lootjestrekken the same as Secret Santa? It's the Dutch equivalent: an online tool for randomly assigning gift-exchange pairings, plus wish lists and gift inspiration.

Do I need to build a special feed just for Lootjestrekken? Not with Feedance. You connect your existing product data once, and Feedance formats and maps it for this channel.

What does it cost to appear on Lootjestrekken? Public sources point to a cost-per-click and/or cost-per-sale model agreed directly with Lootjestrekken/Meetrix Online, rather than a published flat rate. Confirm current commercial terms directly with them.

Is there a self-serve dashboard on Lootjestrekken's side? Based on available public information, onboarding as an advertiser is arranged directly with Lootjestrekken/Meetrix Online rather than through a fully automated, self-serve signup.

When is it most worth being listed? Around Sinterklaas and Christmas, and to a lesser extent Valentine's Day, when gift-list and gift-finder usage is highest.

Lootjestrekken.nl is a free Dutch website and app for organizing online name-drawing gift exchanges, the Dutch equivalent of Secret Santa. Families, friends and colleagues use it around Sinterklaas, Christmas and other occasions: a group sets up a draw, invites participants and lets the site randomly assign who buys a present for whom.

Participants can create a personal wish list and use the site's gift finder (cadeauzoeker) to browse gift ideas. Part of these wish-list and gift suggestions comes from products supplied by connected webshops, and users can click through straight to the shop's product page.

That makes Lootjestrekken a seasonal but strongly gift-focused channel: in the weeks before Sinterklaas and Christmas, many Dutch households use it specifically to plan and buy presents. Access for webshops is arranged directly with the site's operator, typically on a cost-per-click and/or cost-per-sale basis.

Lootjestrekken does not publish a public feed specification, so the format is confirmed during onboarding. Clear titles and categories, good images, correct prices and live stock status make it more likely that your products are suggested as gifts and that a click leads to a purchase.