Kleding.nl Integration

Because Kleding.nl works as a click-out comparison engine rather than a marketplace, shoppers arrive with clear purchase intent: they have already narrowed down a product and are comparing where to buy it before checking out on the retailer's own site. A 2013 press report covering Kleding.nl's first year online described the site drawing 400,000 to 500,000 unique visitors a month and generating over EUR 7.5 million in retailer revenue, with early sign-ups from large retailers such as Zalando, Wehkamp, and Kleertjes.com alongside roughly 90 other shops. Those figures are historical rather than current, but they illustrate the model: a live, accurate product feed is what makes a store's catalog appear in that comparison flow, so feed quality and freshness directly affect how much qualified traffic a store receives.

Kleding.nl has historically run on a performance/affiliate commission model rather than flat-fee advertising placements: retailers pay only when a referred visitor completes a purchase. The same 2013 report described a typical commission of roughly 5 to 15 percent of the generated order value, retained by Kleding.nl per completed sale. Retailers can connect either directly with Kleding.nl or through a Dutch affiliate network commonly used for comparison-site placements, such as TradeTracker or Daisycon, and feed management platforms including EffectConnect, Channable, SDIM, and AdTribes list Kleding.nl as a supported channel. Commission rates and connection routes are commercially negotiated and can change over time, so confirm current terms directly with Kleding.nl or your affiliate network before committing a catalog.

Kleding.nl does not publish a single, open, self-service developer specification the way a platform such as Google Merchant Center does. In practice, retailers reach Kleding.nl by submitting a structured product feed, commonly XML, though CSV, TXT, and TSV are also produced by third-party feed tools built for this channel, either directly to Kleding.nl or through a feed management platform that maps the store's catalog to Kleding.nl's category structure. Because the exact schema, including field names, image requirements, and file size limits, is not publicly documented by Kleding.nl itself, treat any field list supplied by a feed-management vendor as that vendor's interpretation rather than an official Kleding.nl specification, and verify current requirements with Kleding.nl or your feed partner before large-scale onboarding.

1. Add Kleding.nl as a channel in your Feedance dashboard.
2. Map your product catalog fields, including brand, category, price, availability, and imagery, to the structure Kleding.nl and its category taxonomy expect, using Feedance's field-mapping tools.
3. Generate the feed in the format required for your specific Kleding.nl connection, whether that is a direct submission, an affiliate-network route, or a feed-management hand-off.
4. Submit the feed URL to Kleding.nl, or to the affiliate network or feed intermediary managing the relationship, for review and activation.
5. Once approved, let Feedance keep the feed synced on a recurring schedule so prices, stock, and product details stay accurate without manual re-uploads.

Kleding.nl has not published a mandatory minimum update frequency. As a general best practice for any comparison-shopping feed, refresh stock levels and prices at least daily, and more frequently for fast-moving fashion inventory, so listings do not send shoppers to out-of-stock or mispriced pages. Because the relationship is commission-based, stale listings that lead to failed purchases work against the retailer as much as against the platform.

General optimization guidance, not confirmed Kleding.nl-specific requirements:

1. Use clear, complete product titles that include brand, product type, color, and size where relevant, since comparison shoppers scan titles quickly to compare across stores.
2. Keep pricing and availability in the feed tightly synchronized with your live site to avoid click-throughs that land on sold-out or repriced products.
3. Map products into the most specific category available rather than broad catch-all categories, since fashion comparison engines rely heavily on category and attribute filters.
4. Use clear, high-quality product imagery, since fashion is a highly visual comparison category and image quality strongly influences click-through.
5. Track click-to-sale conversion by category and prune or adjust consistently underperforming or low-margin listings, since the model is commission-based rather than flat-fee.

Is Kleding.nl free to list on? No confirmed upfront advertising fee model was found. Based on available reporting, Kleding.nl has worked on a performance/commission basis, charging a percentage of completed sales rather than a flat placement fee. Confirm current commercial terms directly with Kleding.nl.

Can I connect to Kleding.nl directly from Feedance? Feedance can generate and maintain a Kleding.nl-formatted feed. Whether it is submitted directly to Kleding.nl or routed through an affiliate network or feed intermediary depends on the connection route Kleding.nl has approved for your store.

Does Kleding.nl only work with large retailers? No. It launched by onboarding both large retailers and smaller independent shops, though historical reporting indicates it has curated which shops it connects rather than offering fully open self-signup.

How is Kleding.nl related to Fashiola? Both are fashion vertical-search engines owned by the same group, Mitula Group. Kleding.nl is the Dutch-market brand, while Fashiola operates the equivalent service internationally.