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What is Kauftipp?

Kauftipp (kauftipp.ch) bills itself as "der echte Schweizer Preisvergleich" — a Swiss price comparison portal that lists offers from online retailers so shoppers can compare prices before buying. The site is operated by Hulbee AG, a Swiss software technology company also known for the Swisscows search engine. Kauftipp's catalogue spans more than 15 million products across categories including computers, software, mobile phones, photography, electronics, gaming consoles, fashion, automotive, motorcycles, sports and leisure.

The service is free for shoppers and is funded through contracts with participating merchants and online advertising, not through fees charged to consumers. Kauftipp also offers a browser add-on called "Preisberater" that automatically flags when a product a shopper is viewing is available for less at another listed retailer.

Why connect your product feed to Kauftipp?

For merchants selling into the Swiss market, Kauftipp is one of several price comparison portals where being listed puts your prices in front of shoppers who are actively comparing before they buy. Kauftipp states that listing positions are not for sale, so a feed connection here is as much a pricing decision as a technical one: whichever merchant offers the lowest price for a given product has the chance to appear at the top of that product's comparison, independent of contract size or ad spend.

Keeping a Feedance-managed feed flowing to Kauftipp means your catalogue's price and stock status can stay current on the portal without manual exports, so changes are reflected as soon as the feed is picked up.

How Kauftipp ranks merchant offers

Kauftipp is explicit that shelf position is earned rather than bought: listing placements are described as not purchasable, with every participating merchant having an equal opportunity to reach the top of a product's comparison list by offering the lowest price. The portal also surfaces product ratings and test reports alongside listings, giving shoppers context beyond price alone.

Practically, this means feed data quality — accurate current pricing and live stock status — has a direct, structural effect on visibility on Kauftipp, separate from any commercial relationship with the platform.

What feed format does Kauftipp require?

We could not locate a published, self-serve technical feed specification from Kauftipp — no public field list, XML/CSV schema, delimiter, encoding, or file-naming convention. Price comparison portals in this category typically accept a structured feed (CSV, TSV or XML) containing core product data such as identifier, title, description, price, availability, image and category, but we cannot confirm Kauftipp's exact required format without documentation supplied directly by Kauftipp or Hulbee AG.

If you are onboarding as a Kauftipp merchant, expect your account or partner contact to provide the specific feed template and any validation steps as part of setting up the listing agreement.

How to connect with Feedance

Feedance can generate a product feed from your existing catalogue — Shopify, WooCommerce, a custom PIM, or a master spreadsheet — and export it in the file format your Kauftipp contact requests, typically CSV or XML. Because Kauftipp's public documentation does not specify a fixed schema, the practical workflow looks like this:

  1. Confirm the required fields and file format directly with your Kauftipp / Hulbee AG partner contact when you set up the listing agreement.
  2. Map your Feedance feed's fields (title, price, availability, image, category, and identifiers such as GTIN/EAN where you have them) to whatever template Kauftipp supplies.
  3. Configure Feedance to publish the feed to the delivery method or URL Kauftipp specifies, on a recurring schedule.
  4. Check the listing after each update to confirm prices and stock are reflecting correctly, since no public error-code documentation exists to pre-empt issues.

How often should the feed update?

Kauftipp has not published a required or recommended refresh interval. As a general best practice for price comparison portals — where much of the value to shoppers is trust in a live, accurate price — merchants commonly refresh feeds at least once daily, and more frequently for fast-moving inventory or price-volatile categories such as electronics. Given that Kauftipp explicitly ranks offers by price, keeping prices current is likely to matter more for visibility here than on portals with fixed placements, though we cannot cite a Kauftipp-specific SLA.

Optimization tips

These are general product-feed practices, not Kauftipp-specific requirements — Kauftipp has not published its own tuning guidance publicly:

  1. Keep prices and stock status current — since Kauftipp ranks by lowest price, stale pricing can mean losing the top spot or misleading shoppers who click through.
  2. Use clear, complete product titles and categorisation so listings surface correctly against comparable offers.
  3. Include accurate, current product images, since comparison shoppers are scanning visually across many merchants at once.
  4. Confirm currency (CHF) and any Swiss-specific pricing details are correctly reflected in the feed, given Kauftipp's Swiss market focus.

FAQ

Is Kauftipp a German or Swiss platform? Kauftipp (kauftipp.ch) is a Swiss price comparison portal operated by Hulbee AG. Despite the German-language name, it positions itself specifically as a Swiss price comparison service.

Can I pay to rank higher on Kauftipp? Kauftipp states that listing positions are not for sale — ranking is driven by price, so the way to improve placement is to offer a more competitive price, not to increase spend.

Does Feedance have a native Kauftipp export template? Feedance can produce CSV or XML feeds and map your catalogue's fields to whatever template Kauftipp's partner team provides. Because Kauftipp does not publish a fixed public schema, confirm the exact field list with your Kauftipp contact when setting up the listing.

What if my product data doesn't look right on Kauftipp? We found no public documentation of common feed errors or troubleshooting steps for Kauftipp. If listings don't appear as expected, contact Kauftipp / Hulbee AG support directly with your feed and account details.

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