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Incurvy (incurvy.de, with a UK edition at incurvy.co.uk) is a German-founded plus-size fashion portal for curvy women. Rather than operating as its own online shop, Incurvy works like a shopping-comparison hub or 'virtual shopping mall': it aggregates clothing, shoes and accessories in larger sizes from more than 1,600 partner brands and shops onto a single browsable site, alongside a fashion blog and a community section where bloggers share plus-size outfits.
Because Incurvy doesn't sell products itself, every listing links back to the originating retailer's shop for checkout. That makes it functionally closer to a niche price-comparison or shopping-discovery site than to a marketplace such as Amazon or Zalando.
Incurvy gives plus-size fashion retailers exposure to a shopper audience that is specifically searching for larger-size clothing, without requiring a marketplace listing or a new storefront. According to Incurvy's own partner page, brands that join get an additional traffic and sales channel, quick onboarding, and fast integration of their catalog into the portal's existing browsing and outfit-inspiration experience.
For a niche category like plus-size fashion, being discoverable in a dedicated portal — rather than only competing in general search or on broad marketplaces — can be a meaningful incremental channel.
Incurvy's own terms of use are explicit about how catalog data works: information about products and prices is pulled from partner shops and shown "as accurately as possible," but Incurvy states plainly that real-time price synchronization is not technically guaranteed. If a partner shop's price or availability changes, Incurvy's terms make clear that the retailer's own site remains the authoritative source — not the listing on Incurvy.
Practically, this means Incurvy is built to consume periodically-refreshed product data rather than a live, per-request price check, which is exactly the kind of feed-based workflow Feedance is designed to keep current.
Incurvy does not publish a technical feed specification (file format, delivery method, or field schema) on its public site. The "Partner werden" (become a partner) page describes business benefits only and directs interested shops to reach out directly at kontakt@incurvy.de to start onboarding. Some plus-size brands that work with Incurvy are also active on the Awin affiliate network, which offers its own standardized product-data-feed pipeline for advertisers — but we could not confirm that this is Incurvy's sole or required data source.
In practice, expect Incurvy (or its onboarding team) to request a standard e-commerce feed, most commonly XML or CSV with product name, price, availability, image and a deep link back to the product page — the same baseline fields used across comparison-shopping style portals. Confirm the exact format and delivery method with Incurvy's partner team before building a dedicated export.
Incurvy does not publish a required update frequency. However, its own terms of use acknowledge that prices and availability shown on the portal can lag behind the retailer's actual site because real-time synchronization isn't guaranteed. That's a strong signal that more frequent feed refreshes work in your favor: a daily automated update is a reasonable general baseline for keeping price and stock discrepancies to a minimum, with more frequent updates recommended during sales or high price-volatility periods.
These are general feed-quality practices, not Incurvy-specific requirements confirmed by the platform:
Is Incurvy an online shop I sell through directly?No. Incurvy is a shopping-discovery portal that aggregates listings from partner shops; purchases happen on the retailer's own site after the shopper clicks through.
Does Incurvy publish a required feed format?Not publicly. You'll need to confirm exact format and fields directly with Incurvy's partner team at kontakt@incurvy.de.
How do I become a partner shop on Incurvy?Incurvy's site directs interested retailers to contact kontakt@incurvy.de via the "Partner werden" page to start the onboarding conversation.
Why might my price on Incurvy not match my current price?Incurvy's own terms of use note that catalog data comes from partner shops and isn't synchronized in real time; more frequent feed updates through Feedance reduce this gap.
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