Send Fashiola the products worth showing.

Fashiola is a European fashion product aggregator and shopping-comparison platform, founded in 2012 alongside its Dutch sister brand Kleding.nl. It works the same way as category peers like Lyst, Glami, or Grabble: rather than selling products itself, Fashiola pulls in catalogs from partner retailers, lets shoppers browse and compare items across brands and stores, and redirects clicks to the merchant's own site to complete the purchase.

According to Fashiola's official acquisition announcement, the platform is active in more than 20 countries and drives more than 60 million visits per year, making it one of the larger fashion comparison sites in Europe and Latin America. In July 2022, Fashiola was acquired by LionsHome — a Waterland-backed pan-European commerce-content group — from previous owner Lifull Connect, placing it alongside other shopping-comparison and content brands under the same group. Fashiola's own partner-network profile puts its live catalog at over 1,800 connected online shops across 24 markets.

Fashiola positions itself as a discovery channel: shoppers arrive already comparing fashion items by price, brand, color, and material, which typically means more purchase-ready traffic than generic search. Per Fashiola's own comments to its affiliate network partner Awin, the platform's 'main focus' has been strengthening organic search traffic to improve conversion quality, supplemented by paid visibility tools such as newsletters, web push notifications, and on-site banners for retailers who want extra exposure.

Because Fashiola curates which shops it lists rather than accepting every feed automatically, being connected also functions as a quality signal — the retailer has met the platform's baseline standards for product-data completeness and commercial terms.

Fashiola runs on an affiliate/commission model rather than flat listing fees. To be accepted as a partner, a retailer must meet Fashiola's 'minimum commission baseline' — Fashiola earns a percentage of the sales it refers. Beyond the baseline commission, Fashiola has told its network partners it will also accept a 'fixed fee or CPA increases' from retailers who want additional promotional placement (e.g., featured spots, newsletter inclusion, or banner space).

This means a feed alone doesn't guarantee inclusion: Fashiola's team evaluates each applicant on catalog fit, reliability, and commission terms before turning the feed live.

Fashiola's own partner-onboarding language, as quoted in its Awin publisher profile, specifies that new partners must supply 'a qualified and complete XML product feed.' Fashiola has not published a full, granular field-level schema on its public-facing pages (its retailer/help-center pages were not accessible for this research), so exact tag names, encoding, and delimiter rules should be confirmed directly with Fashiola's partner team once an application is accepted — typically the account team shares a feed template or specification at that stage.

What is consistently confirmed across Fashiola's own statements and third-party feed-management integrators is that the feed must be complete and well-maintained: accurate product data, correct availability, and current pricing, since Fashiola reviews feed quality as part of ongoing partner management, not just at onboarding.

Because Fashiola operates a curated partner program rather than fully self-serve onboarding, connecting typically involves two stages:

1. Apply to become a Fashiola partner (Fashiola's public contact route for this is a business email exchange with its partnerships team) and agree on commission terms, since a feed submission alone does not guarantee listing.
2. Once accepted, use Feedance to generate and host a complete, well-structured XML product feed from your existing product data (Shopify, WooCommerce, PrestaShop, or a custom catalog), mapping your fields to whatever specification Fashiola's account team provides, and supplying Feedance's feed URL for Fashiola to pull from.

Feedance can keep that feed automatically refreshed after approval, so price and stock changes on your store are reflected without manual re-exports.

Fashiola has not published a specific required refresh interval on the pages available for this research. Its own guidance to partners emphasizes keeping the feed current — reflecting inventory, pricing, and promotional changes — rather than citing a fixed number of updates per day. As general good practice for any comparison-shopping feed, refreshing at least daily (and immediately after major price or stock changes) reduces the risk of shoppers clicking through to out-of-stock or mispriced items, which can affect how favorably a curated platform like Fashiola treats a partner's catalog over time.

These are general feed-management best practices rather than Fashiola-specific documented rules:

1. Keep titles and descriptions complete and accurate — comparison platforms rely heavily on structured text for filtering by brand, color, and material.
2. Ensure stock and price fields are always current, since Fashiola sends users directly to your checkout and mismatches damage trust with both the shopper and the platform.
3. Use high-quality, unobstructed product images, as visual browsing is central to how shoppers filter results on aggregator sites.
4. Notify your Fashiola account contact proactively about new collections, promotions, or discount codes — Fashiola has indicated it values partners who keep it informed rather than relying solely on the feed.
5. Maintain a genuinely global, multi-market catalog where possible — Fashiola has stated it favors partners with consistent language, currency, and offer coverage across the markets it serves.

Is Fashiola free for retailers? No. Fashiola operates on a commission model: partners must meet a minimum commission baseline, with additional fixed-fee or CPA options available for extra visibility.

Can any retailer join Fashiola? Not automatically. Fashiola curates its partner list, evaluating catalog fit, reliability, and commission terms before activating a feed.

What feed format does Fashiola require? A complete, quality-checked XML product feed, per Fashiola's own partner-onboarding language; detailed field-level specifications are provided directly by Fashiola's team during onboarding.

Which markets does Fashiola cover? Fashiola describes itself as active in more than 20 countries, with its partner-network materials citing 24 markets, spanning Europe and parts of Latin America.

Is Fashiola similar to Lyst? Yes — Fashiola is a direct competitor to Lyst in the fashion product-aggregator/comparison-shopping category, alongside platforms like Glami and Grabble.

Who owns Fashiola? Fashiola was acquired in July 2022 by LionsHome, a Waterland Private Equity-backed pan-European commerce-content group, from previous owner Lifull Connect.

Fashiola is a European fashion search and shopping-comparison platform, founded in 2012 alongside its Dutch sister site Kleding.nl. It does not sell products itself. Instead, it collects catalogs from partner retailers and brands, lets shoppers browse and compare clothing, shoes and accessories across many stores, and sends each click to the retailer's own website to complete the purchase.

Fashiola is active in more than 20 countries across Europe and Latin America, with localized sites for each market. In 2022 it was acquired by LionsHome, a European shopping-content group.

Retailers join Fashiola as partners, typically on an affiliate or commission basis. Fashiola reviews each applicant and asks for a complete, well-maintained XML product feed. The exact field specification is shared by the partner team during onboarding.

Because shoppers on Fashiola filter by brand, color, size, material and price, feed quality decides how well products are found and how many clicks turn into sales. Accurate titles, clean category and color data, good images and current prices and stock help listings stand out and keep the traffic Fashiola sends to a retailer relevant.