Beslist Integration

Every product shown on beslist.nl comes from a webshop's own feed, so connecting yours is what makes your catalog eligible to appear at all. A well-maintained feed gives you access to a marketplace of roughly 10,000 competing webshops and a large, price-conscious Dutch (and Belgian) shopper base already in comparison mode.

1. Registration is free. You can list your assortment on beslist.nl without paying, though free listings are always shown lower in results.
2. Paid placement increases visibility. Advertisers who fund a click budget are ranked above free listings, even when a free listing is cheaper.
3. Checkout integration reduces friction. Because Beslist can complete the transaction in its own checkout flow, a complete, accurate feed (price, delivery time, shipping cost) directly affects whether a click turns into a completed order.
4. Beslist explicitly rewards feed completeness. Beslist's own documentation states that filling in its "recommended" (non-mandatory) fields has a measurable conversion-increasing effect, on top of the fields required just to get published.

Unlike marketplaces that simply charge a flat commission per sale, Beslist.nl offers webshops a choice between two performance-based tracks once they move beyond the free listing tier:

1. CPC (cost-per-click): you pay each time a shopper clicks through from beslist.nl to your own webshop to complete the purchase there. Reported rates typically fall in the 10-25 cent per click range, and Beslist adjusts bids based on expected conversion likelihood — bidding more when a click looks likely to convert.
2. CPS (cost-per-sale): the shopper completes the purchase inside Beslist's own checkout environment, and you only pay when a sale actually happens (no cure, no pay), typically 3-15% of the sale value plus a fixed transaction fee.

Paid (CPC) advertising is generally activated with a minimum click budget, commonly cited around €600, and free listings remain visible but are always ranked at the bottom of the results regardless of price competitiveness. Because this materially changes how ROI is measured, it's worth confirming current rates directly with Beslist before committing budget — these figures come from third-party advertiser guides rather than Beslist's own published rate card.

Beslist.nl's primary integration is a product feed, distributed as an XML file for the full catalog (documented in integration guides as "Beslist.nl – Product – XML"). A lighter CSV format is also accepted specifically for stock-and-price update feeds.

For merchants who want changes reflected faster than feed polling allows, Beslist also offers a separate Shopitem API that lets you push price, delivery-time and stock changes directly into Beslist's database in real time, bypassing the feed's polling schedule entirely. Most Feedance connections use the XML product feed as the base catalog source and layer the CSV or API path on top for fast-moving price and stock data.

Beslist.nl's own field documentation splits attributes into fields required for any product to be shown, fields required only within specific categories, and recommended fields that are optional but described as conversion-increasing. The table below lists the core fields documented across Beslist's feed specification and matching third-party integration guides.

1. In Feedance, create a Beslist.nl feed and map your source data to Beslist's expected field labels — Titel, Categorie/Beslist categorie, Prijs, Levertijd NL/Levertijd BE, Verzendkosten NL/Verzendkosten BE, Deeplink, Image URL, and SKU/UPC.
2. Choose the output your Beslist merchant account expects: the full XML product feed, or the lighter CSV format if you're only pushing stock-and-price updates.
3. Set your Prijs and Verzendkosten fields to include VAT before mapping them — Beslist's feed spec expects VAT-inclusive values, and an ex-VAT price will not match what shoppers see at checkout.
4. Publish the generated feed URL through your Beslist client/merchant portal, or send it to Beslist's Product Data Management team (productfeed@beslist.nl) if self-service feed registration isn't yet available on your account.
5. Align your Feedance refresh schedule with Beslist's own polling cadence (see below) — a feed that only refreshes once a day will miss most of the price, delivery-time, and stock checks Beslist runs every two hours.

Beslist.nl fetches your feed on its own schedule rather than reacting instantly to changes on your side:

1. The full feed is retrieved twice a day, at 08:00 and 19:00, when new products are added and unavailable products are removed.
2. Price, delivery-time, and stock values are checked roughly every two hours and processed into Beslist's database within about an hour of retrieval.
3. By arrangement with Beslist, this can be increased to as many as 8 processing runs per day.
4. New products submitted via the feed are typically live by 10:00 the following day.
5. For merchants who need changes reflected faster than any polling schedule allows, Beslist's Shopitem API can push price, delivery-time, and stock updates directly, in real time.

In practice, scheduling your Feedance refresh at least every two hours — timed just ahead of Beslist's 08:00 and 19:00 full-feed pulls — keeps your listings inside Beslist's own processing window instead of waiting for the next cycle.

Beslist doesn't publish a public error-code list the way some ad platforms do, but its documentation is explicit about which feed mistakes silently keep products off the site or cause checkout inconsistencies.

1. Don't stop at the mandatory fields — Beslist's own documentation states that its "recommended" fields (like Merk and Omschrijving) have a measurable conversion-increasing effect even though they're optional.
2. Populate Beslist categorie explicitly rather than relying purely on automatic mapping from your own Categorie field, so products land in the exact taxonomy node shoppers are browsing.
3. Add secondary images via Image2 URL and Image3 URL — more angles are associated with better conversion in Beslist's field guidance.
4. Use Familiecode to group color and size variants of the same product, avoiding duplicate near-identical listings competing against each other.
5. Keep Levertijd and Voorraad genuinely current, since Beslist checks them roughly every two hours — stale delivery promises risk order cancellations.
6. Weigh the CPC vs. CPS track against your margins: CPC suits shops confident in their own checkout conversion, while CPS shifts more of the risk to Beslist in exchange for a percentage of each completed sale.

What feed formats does Beslist.nl accept?
An XML product feed for the full catalog, a CSV feed for stock-and-price-only updates, or real-time pushes through Beslist's Shopitem API.

How often does Beslist.nl fetch my feed?
The full feed twice daily (08:00 and 19:00); price, delivery time, and stock are re-checked roughly every 2 hours and processed within about an hour, with up to 8 runs per day possible by arrangement.

Is listing on Beslist.nl free?
Registration is free, but free listings are always ranked at the bottom of results; paid CPC advertising (commonly activated with a minimum click budget around €600) ranks above free listings.

Do I need an EAN or GTIN code?
Beslist's feed field is labeled UPC and is required in certain categories; more broadly, Beslist expects a unique product identifier — SKU, ISBN, or EAN — per product for onboarding eligibility.

What happens if a product goes out of stock?
A Voorraad value of 0 does not automatically remove it from beslist.nl. Set Levertijd to "unknown" or "not in stock" (or adjust the display field) if you want it to stop being orderable.

Should prices in my feed include VAT?
Yes — Beslist's feed specification documents Prijs and shipping-cost fields as VAT-inclusive.

Can I set different delivery times and shipping costs for the Netherlands and Belgium?
Yes, the feed has separate Levertijd NL/Levertijd BE and Verzendkosten NL/Verzendkosten BE fields for each market.