Turn your Shoplazza catalog into feeds that know what sells.

Shoplazza is a SaaS store-building platform for cross-border and direct-to-consumer merchants, offering a no-code website builder alongside payments, marketing, and fulfillment tooling. It has grown into one of the leading cross-border e-commerce SaaS platforms based in China, reporting more than 650,000 sellers and merchants serving customers across Asia Pacific, Europe, and North America.

Functionally, Shoplazza is often compared to Shopify: stores are built on hosted themes, apps extend functionality through an app store, and an Admin REST API lets external tools like Feedance read and update store data such as products, inventory, and orders under OAuth-based authentication.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Shoplazza merchants selling across multiple markets and marketplaces need their product catalog, stock levels, and order status to stay accurate everywhere they sell. Feedance connects to your Shoplazza store to keep product, inventory, and order data flowing into your feeds without manual exports or spreadsheet juggling, reducing the risk of overselling or listing stale prices and stock.

Because cross-border sellers frequently run the same catalog across ad channels, marketplaces, and price comparison sites, having one connected source of truth for product data cuts down the busywork of updating each destination separately.

Feedance reads three groups of Shoplazza data. Each one has a job in the feed.

Feedance connects directly to your Shoplazza store using secure, authenticated API access. During setup, you authorize Feedance to read your store's data with the specific permissions needed — no theme edits, code changes, or manual file uploads required.

Once authorized, Feedance communicates with your store on a schedule to pull the latest product, inventory, and order information, then makes it available for your feeds and integrations. The connection is read-oriented for catalog data, so your store setup and checkout experience are left untouched.

1. 01
   Log in to your Feedance account and choose to add a new store connection.
2. 02
   Select Shoplazza from the list of supported platforms.
3. 03
   Enter your Shoplazza store domain when prompted.
4. 04
   You'll be redirected to Shoplazza to review and authorize the requested permissions; log in and approve the connection.
5. 05
   Once authorized, you're returned to Feedance, where your store connection is confirmed and ready to power your product feeds.

Feedance syncs your Shoplazza product, inventory, and order data on a regular automated schedule, so your feeds reflect recent changes without manual intervention. Sync frequency can vary based on your plan and catalog size, and you can trigger a manual sync from your Feedance dashboard whenever you need the latest data right away.

• Feed Protection can stop an update when something looks wrong

Once Shoplazza is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Keep product titles and descriptions complete and accurate in Shoplazza, since this data flows directly into your Feedance feeds.
• Use clear, high-quality product images in Shoplazza — these are pulled into feeds and directly affect how listings perform on ad and marketplace channels.
• Keep inventory counts current in Shoplazza so feeds don't advertise out-of-stock items or cause overselling.
• Organize products with consistent categories and variant structures in Shoplazza to make feed mapping and filtering more reliable.
• Review your Feedance feed rules periodically as your Shoplazza catalog grows, to make sure new products are picked up and correctly categorized.