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Shoplazza is a SaaS store-building platform for cross-border and direct-to-consumer merchants, offering a no-code website builder alongside payments, marketing, and fulfillment tooling. It has grown into one of the leading cross-border e-commerce SaaS platforms based in China, reporting more than 650,000 sellers and merchants serving customers across Asia Pacific, Europe, and North America.
Functionally, Shoplazza is often compared to Shopify: stores are built on hosted themes, apps extend functionality through an app store, and an Admin REST API lets external tools like Feedance read and update store data such as products, inventory, and orders under OAuth-based authentication.
Shoplazza merchants selling across multiple markets and marketplaces need their product catalog, stock levels, and order status to stay accurate everywhere they sell. Feedance connects to your Shoplazza store to keep product, inventory, and order data flowing into your feeds without manual exports or spreadsheet juggling, reducing the risk of overselling or listing stale prices and stock.
Because cross-border sellers frequently run the same catalog across ad channels, marketplaces, and price comparison sites, having one connected source of truth for product data cuts down the busywork of updating each destination separately.
Feedance connects directly to your Shoplazza store using secure, authenticated API access. During setup, you authorize Feedance to read your store's data with the specific permissions needed — no theme edits, code changes, or manual file uploads required.
Once authorized, Feedance communicates with your store on a schedule to pull the latest product, inventory, and order information, then makes it available for your feeds and integrations. The connection is read-oriented for catalog data, so your store setup and checkout experience are left untouched.
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Feedance syncs your Shoplazza product, inventory, and order data on a regular automated schedule, so your feeds reflect recent changes without manual intervention. Sync frequency can vary based on your plan and catalog size, and you can trigger a manual sync from your Feedance dashboard whenever you need the latest data right away.
Feedance connects directly to your Shoplazza store through a secure, authenticated connection. You authorize Feedance with specific permissions during setup, and Feedance then reads your product, inventory, and order data on a schedule to keep your feeds up to date. No code changes or theme edits are needed.
Shoplazza versions its Admin API by release date and updates it on a regular cadence, and it has moved to a more granular, location-aware inventory model with separate inventory items, inventory levels, and locations. If your store uses multiple warehouses, inventory may be tracked per location rather than as a single stock number, so it's worth understanding how your locations map into your feeds.
Feedance works with three types of data from Shoplazza: products, inventory, and orders. It reads product details like titles, variants, pricing, and images, tracks inventory levels for stock accuracy, and accesses order information relevant to fulfillment and reporting. Feedance does not access customer records, discount codes, or store settings.
Feedance automatically syncs your Shoplazza data on a regular schedule, so changes to products, inventory, and orders are picked up without manual work. If you need the latest data immediately, you can trigger a manual sync from your Feedance dashboard rather than waiting for the next scheduled run.
This is usually because the product is unpublished or archived in Shoplazza, or because it's being excluded by filters or rules set up in your Feedance feed configuration. Check the product's status in Shoplazza first, then review your feed inclusion rules in Feedance to confirm the product qualifies.
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