Turn your Shopware catalog into feeds that know what sells.

Shopware is a German e-commerce platform originally founded in 2000 in Schöppingen, Germany, by brothers Stefan and Sebastian Hamann. It is built on PHP and, since Shopware 4 in 2012, has been released as open-source software under the AGPLv3 license (Community Edition), alongside commercially licensed Professional and Enterprise editions and a cloud/SaaS offering.

Shopware 6, the current generation, is a complete rewrite of the platform with a headless, API-first architecture built on the Symfony framework, a Vue.js administration interface, and a decoupled storefront. This is a significant architectural shift from the older Shopware 5, and it means store data such as products, stock, and orders can be reached through a modern REST-based Admin API rather than only through the store's back office.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Shopware stores often carry large, variant-heavy catalogs, and keeping product data, stock levels, and order information accurate across marketplaces, ad channels, and comparison shopping engines is time-consuming to do by hand. Connecting Shopware to Feedance lets you pull that catalog and inventory data into one place, transform it to match the requirements of each channel, and push updates back without manually exporting files or maintaining custom scripts.

Because Feedance works directly against your Shopware data, changes made in your store, such as a price update, a new product, or a stock adjustment, can flow through to your feeds without a separate manual export step, helping keep listings consistent with what is actually available in your store.

Feedance reads three groups of Shopware data. Each one has a job in the feed.

Feedance connects directly to your Shopware store using the credentials you provide, and communicates with your store's API to read and update the data it needs. You authorize the connection once, and Feedance then handles the ongoing communication with your store in the background.

This works the same way for both self-hosted Shopware installations and Shopware's cloud edition, as long as the store's API is reachable and the credentials you supply have the necessary permissions.

1. 01
   Log in to your Feedance account and choose to add a new platform connection.
2. 02
   Select Shopware from the list of available platforms.
3. 03
   Enter your Shopware store URL and the API credentials Feedance requests.
4. 04
   Authorize the connection and let Feedance perform an initial sync of your products, inventory, and orders.
5. 05
   Review the imported data and set up your feed rules and export destinations.

Feedance syncs your Shopware data on a regular schedule to keep feeds up to date with your store, and you can also trigger a manual sync when you need changes reflected right away. Sync frequency can vary based on your plan and settings, so it is worth checking your account configuration if you need updates to appear faster.

• Feed Protection can stop an update when something looks wrong

Once Shopware is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Keep product titles and descriptions complete and accurate in Shopware, since Feedance builds your feeds directly from this source data.
• Make sure variant products have distinct, meaningful attributes such as size and color so each variant is represented clearly in your feeds.
• Keep stock levels current in Shopware so exported feeds do not advertise items that are actually out of stock.
• Use clear, high-quality product images in Shopware, since image quality carries through directly to your feeds.
• Regularly review your synced data in Feedance after making bulk changes in Shopware to confirm the feed reflects the update correctly.