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Shopline is a cloud-based e-commerce platform founded in Hong Kong that lets merchants build online stores and run omnichannel retail operations. It has grown into one of the most widely used commerce platforms in Hong Kong, Taiwan, and other parts of Southeast Asia, with several hundred thousand brands reported to use it across the region.
The platform combines a storefront builder with backend tools for managing products, inventory, and orders across both online and offline sales channels, along with an app marketplace that lets merchants add payment, logistics, and marketing integrations to their store.
Shopline merchants who advertise on channels like Google, Meta, or marketplaces still need an accurate, up-to-date product feed. Manually exporting and formatting catalog data from Shopline is slow and easy to get wrong, especially as a catalog grows or prices and stock levels change often.
Feedance connects directly to your Shopline store through a secure, authorized connection that you approve from your Feedance account. Once connected, Feedance reads your product catalog, inventory levels, and order data on a scheduled basis and keeps that information up to date automatically, so you do not need to manually export files or maintain custom scripts to move data out of Shopline.
Feedance works with three core data entities from any connected platform, including Shopline. It does not access or modify customer records, coupons, shipping or tax settings, or any other store data.
Shopline has a few platform behaviors worth keeping in mind when syncing feed data.
Feedance syncs your Shopline product, inventory, and order data on a regular automated schedule so your feed stays current without manual work. Exact sync frequency can depend on your plan and catalog size, and you can also trigger a manual sync in Feedance whenever you need the latest data right away.
Feedance connects directly to your Shopline store through a secure, authorized connection that you approve from your Feedance account. Once connected, Feedance automatically reads your product, inventory, and order data on a regular schedule, so you do not need to export files manually or maintain custom scripts.
Shopline products can have a large number of variant combinations, with up to 500 SKUs allowed per product, and Shopline treats the SKU and the internal variant identifier as separate values. If you have variant-heavy products, expect a larger feed and keep this SKU versus variant ID distinction in mind if you match products across systems.
Feedance works with three data entities from Shopline: products, inventory, and orders. It reads product details like titles, descriptions, images, and pricing to build your feed, reads inventory levels to reflect stock availability, and reads order data to support feed and reporting logic. Feedance does not access customer records, coupons, or shipping and tax settings.
Feedance syncs your Shopline data automatically on a regular schedule, so your feed stays up to date without manual work. If you make a major catalog change and want it reflected right away, you can also trigger a manual sync from your Feedance account instead of waiting for the next scheduled sync.
No. Feedance reads data from Shopline through an authorized connection in the background, separate from your live storefront, so shoppers browsing or checking out on your Shopline store are not affected by feed syncing.
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