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What is Shopline?

Shopline

Shopline is a cloud-based e-commerce platform founded in Hong Kong that lets merchants build online stores and run omnichannel retail operations. It has grown into one of the most widely used commerce platforms in Hong Kong, Taiwan, and other parts of Southeast Asia, with several hundred thousand brands reported to use it across the region.

The platform combines a storefront builder with backend tools for managing products, inventory, and orders across both online and offline sales channels, along with an app marketplace that lets merchants add payment, logistics, and marketing integrations to their store.

Why connect Shopline to Feedance?

Shopline merchants who advertise on channels like Google, Meta, or marketplaces still need an accurate, up-to-date product feed. Manually exporting and formatting catalog data from Shopline is slow and easy to get wrong, especially as a catalog grows or prices and stock levels change often.

  • Keep product listings across your advertising and marketplace channels aligned with what is actually in your Shopline store.
  • Reduce manual export and spreadsheet work when your catalog or pricing changes.
  • Reflect current stock levels so you avoid promoting items that are sold out.
  • Reflect order activity so downstream reporting and feed rules can account for recent sales.

How does Feedance connect to Shopline?

Feedance connects directly to your Shopline store through a secure, authorized connection that you approve from your Feedance account. Once connected, Feedance reads your product catalog, inventory levels, and order data on a scheduled basis and keeps that information up to date automatically, so you do not need to manually export files or maintain custom scripts to move data out of Shopline.

What data does Feedance access from Shopline?

Feedance works with three core data entities from any connected platform, including Shopline. It does not access or modify customer records, coupons, shipping or tax settings, or any other store data.

EntityWhat Feedance does with it
ProductsReads product titles, descriptions, images, pricing, and variant details to build and update your product feed.
InventoryReads current stock levels so your feed can reflect in-stock and out-of-stock availability.
OrdersReads order data to help inform feed and reporting logic, such as recent sales activity.

Shopline-specific considerations worth knowing

Shopline has a few platform behaviors worth keeping in mind when syncing feed data.

  • A single Shopline product can have a large number of variant combinations, with Shopline allowing up to 500 SKUs per product, so catalogs with heavy variant use can generate large feeds.
  • Shopline treats a product SKU and its internal variant identifier as separate values, which matters if you are matching products across systems by SKU.
  • Shopline's API applies rate limits on how many requests can be made per second, so very large catalogs may sync in batches over a short period rather than all at once.
  • Because Shopline supports both online stores and in-person retail, some merchants blend online and offline inventory, so it is worth confirming that the stock levels you see reflect only what is available for online sale if that distinction matters to your feed.

How to connect Shopline with Feedance

  1. Log in to your Feedance account and start adding a new platform connection.
  2. Select Shopline from the list of available platforms.
  3. Authorize Feedance to access your Shopline store when prompted.
  4. Confirm the connection and let Feedance run its first data sync.
  5. Review your generated feed in Feedance and set up any channel-specific rules or exports you need.

How often does your Shopline data sync?

Feedance syncs your Shopline product, inventory, and order data on a regular automated schedule so your feed stays current without manual work. Exact sync frequency can depend on your plan and catalog size, and you can also trigger a manual sync in Feedance whenever you need the latest data right away.

Common Shopline connection issues and how to fix them

IssueLikely causeFix
Connection fails during setupAuthorization was not completed or permissions were declined in Shopline.Restart the connection process in Feedance and make sure you approve all requested permissions in Shopline.
Feed is missing recently added productsThe next scheduled sync has not run yet.Trigger a manual sync in Feedance or wait for the next scheduled sync cycle.
Stock levels look out of dateInventory changed in Shopline after the last sync, or offline and online stock are blended.Run a manual sync and check whether your Shopline inventory settings combine online and offline stock.
Sync is slower than expected on large catalogsShopline applies API rate limits, so very large stores sync in batches.Allow the sync to complete; large catalogs may take longer to fully update than smaller ones.

Shopline feed optimization tips

  1. Keep product titles and descriptions in Shopline clear and complete, since this data feeds directly into your product feed.
  2. Use consistent, well-organized variant options in Shopline so sizes, colors, and other attributes map cleanly into feed fields.
  3. Keep inventory counts accurate in Shopline so your feed does not advertise out-of-stock items.
  4. Use high-quality product images in Shopline, since image quality directly affects how listings appear on ad and marketplace channels.
  5. Review your feed in Feedance regularly after major catalog changes to confirm everything synced as expected.

Frequently Asked Questions About Shopline

  • How does Feedance connect to my Shopline store?

    Feedance connects directly to your Shopline store through a secure, authorized connection that you approve from your Feedance account. Once connected, Feedance automatically reads your product, inventory, and order data on a regular schedule, so you do not need to export files manually or maintain custom scripts.

  • What is the most important Shopline quirk to know before connecting?

    Shopline products can have a large number of variant combinations, with up to 500 SKUs allowed per product, and Shopline treats the SKU and the internal variant identifier as separate values. If you have variant-heavy products, expect a larger feed and keep this SKU versus variant ID distinction in mind if you match products across systems.

  • What data does Feedance read or update from Shopline?

    Feedance works with three data entities from Shopline: products, inventory, and orders. It reads product details like titles, descriptions, images, and pricing to build your feed, reads inventory levels to reflect stock availability, and reads order data to support feed and reporting logic. Feedance does not access customer records, coupons, or shipping and tax settings.

  • How do I keep my Shopline feed current?

    Feedance syncs your Shopline data automatically on a regular schedule, so your feed stays up to date without manual work. If you make a major catalog change and want it reflected right away, you can also trigger a manual sync from your Feedance account instead of waiting for the next scheduled sync.

  • Will connecting Shopline to Feedance slow down my store?

    No. Feedance reads data from Shopline through an authorized connection in the background, separate from your live storefront, so shoppers browsing or checking out on your Shopline store are not affected by feed syncing.

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