Turn your Salesforce Commerce Cloud catalog into feeds that know what sells.

Salesforce Commerce Cloud (formerly Demandware, and often referred to by its product name B2C Commerce) is an enterprise-grade, cloud-based e-commerce platform used to build and run online storefronts. It is part of the broader Salesforce Customer 360 suite and is aimed primarily at mid-market and large enterprise retailers and brands running complex, high-volume catalogs across multiple regions and channels.

Salesforce exposes storefront and back-office functionality through the B2C Commerce API (SCAPI), a modern set of RESTful, OpenAPI-based Shopper and Admin APIs introduced in 2020, alongside the older Open Commerce API (OCAPI), which Salesforce now documents as deprecated and maintenance-only in favor of SCAPI. Both APIs give external systems a structured, permissioned way to read and update catalog, inventory, and order data.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Salesforce Commerce Cloud catalogs are typically large, structured, and spread across multiple sites, locales, and price books, which makes manually preparing product data for shopping channels, marketplaces, and ad platforms slow and error-prone. Connecting your Commerce Cloud storefront to Feedance lets you turn that catalog into clean, channel-ready product feeds without custom exports or scripts.

Because Feedance reads product, inventory, and order data directly from your store, feed updates reflect what shoppers actually see and buy, rather than a stale or manually maintained spreadsheet. This is particularly valuable on an enterprise platform like Commerce Cloud, where catalogs change frequently through promotions, price books, and inventory reservations.

Feedance reads three groups of Salesforce Commerce Cloud data. Each one has a job in the feed.

Feedance does not access customer records, coupons or gift cards, shipping or tax configuration, or any other store data beyond these three entities.

Feedance connects to Salesforce Commerce Cloud using secure, permissioned API access, the same type of connection Salesforce provides for approved integrations. You authorize Feedance to read the specific data it needs, and Feedance uses that authorization to pull product, inventory, and order information on an ongoing basis so your feeds and dashboards stay in sync with your live store.

No code, custom middleware, or developer resources are required on your side to maintain the connection. Once access is granted, Feedance handles scheduling, data retrieval, and formatting automatically.

1. 01
   Sign in to your Feedance account and choose Salesforce Commerce Cloud as your platform.
2. 02
   Provide your Commerce Cloud store details and the credentials Feedance requests to establish a secure API connection.
3. 03
   Confirm the requested access, which is limited to products, inventory, and orders.
4. 04
   Let Feedance run its initial sync to import your catalog, stock levels, and order history.
5. 05
   Review your data in Feedance and set up your feed rules, mappings, and destinations.

Feedance keeps your product, inventory, and order data synced with Salesforce Commerce Cloud on a regular, automated schedule so your feeds reflect current catalog and stock conditions without manual re-exports. Exact sync frequency can vary based on your plan and store size, and you can trigger a manual refresh when you need the latest data immediately.

• Feed Protection can stop an update when something looks wrong

Once Salesforce Commerce Cloud is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

Google Merchant CenterShopping, Performance MaxMeta AdsAdvantage+ catalog adsTikTok AdsCatalog adsMicrosoft AdvertisingBing ShoppingCriteoRetargetingChatGPT AdsAI shoppingKlaviyoEmail and SMSAwinAffiliate networkAkakçePrice comparison

• Keep product titles and descriptions complete and accurate in Commerce Cloud, since Feedance builds feeds directly from that source data.
• Make sure variant and pricing data is consistent across the catalog so downstream channels display the correct options and prices.
• Confirm inventory data is accurate and up to date so your feeds do not advertise out-of-stock items.
• If you run multiple sites or locales, double-check which one Feedance is reading from before publishing feeds to a new channel.
• Review your feed in Feedance after major catalog changes, such as a new season launch or bulk price update, to confirm everything synced as expected.