The Feedance AI features is rolling out.
Check it out!

What is Neto?

Neto

Neto is an Australian e-commerce and inventory management platform built for retailers and wholesalers who need to run an online store, point-of-sale, and multichannel selling from a single back office. It is now part of Maropost, the Australian commerce and marketing technology company that acquired Neto and continues to develop the platform as "Neto by Maropost."

Beyond the online storefront, Neto centralizes inventory across your web store, connected marketplaces, and physical locations, and supports a wide range of marketplace and shipping integrations. This makes it a common choice for merchants who sell across several channels but want to manage stock and orders from one system.

Why connect Neto to Feedance?

Merchants running Neto often list the same catalog across multiple marketplaces, comparison shopping engines, and advertising channels. Keeping product data, stock levels, and order information consistent across all of those destinations by hand is time-consuming and easy to get wrong.

  • Centralized feed management - generate and maintain feeds for every channel you sell on from one place, without manual exports out of Neto.
  • Fewer stock mismatches - keep the inventory levels you advertise closer to what is actually available in Neto.
  • Order visibility - bring Neto order data into Feedance without re-keying information between systems.
  • Less manual upkeep - reduce the time spent maintaining spreadsheets or channel-specific exports as your catalog changes.

How does Feedance connect to Neto?

Feedance connects directly to your Neto store using the store credentials you provide during setup. Once connected, Feedance reads your product, inventory, and order data on a scheduled basis and keeps it aligned with the feeds and channels you configure inside Feedance.

You stay in control of what gets shared: you choose which products, categories, and fields are included in each feed, and Feedance takes care of formatting that data to match the requirements of each destination.

What data does Feedance access from Neto?

Data EntityWhat Feedance AccessesTypical Use
ProductsProduct details such as titles, descriptions, pricing, images, categories, and variantsBuilding and updating channel feeds
InventoryStock levels associated with your Neto productsKeeping availability accurate across channels
OrdersOrder records and line itemsOrder tracking and reporting alongside your feeds

Neto-specific considerations worth knowing

  • Neto authenticates API access with a single, store-wide API key generated in the Neto control panel under Settings & tools, rather than separate per-user credentials, so this key should be treated as a sensitive, master-level credential.
  • Neto's API supports both XML and JSON, with XML as the default response format, reflecting its longer history as a platform compared to some newer, REST-only systems.
  • Because Neto centralizes inventory across your online store, connected marketplaces, and any point-of-sale locations, the stock figures you see in Neto may already reflect activity from several channels, not just your own web store.
  • Since the Maropost acquisition, some settings, documentation, and support resources refer to "Neto" while others refer to "Maropost," which can occasionally cause confusion when locating a specific control panel setting.

How to connect Neto with Feedance

  1. In Feedance, start a new platform connection and select Neto.
  2. In your Neto control panel, go to Settings & tools and locate or generate your API key under the API section.
  3. Enter your Neto store URL and API key into Feedance to authorize the connection.
  4. Choose which products, categories, and inventory data you want Feedance to sync.
  5. Review the initial data pull in Feedance, then activate your feeds and channels.

How often does your Neto data sync?

Feedance keeps your Neto data synced on a regular, automated schedule, so product and inventory changes are picked up without manual intervention, and you can also trigger a manual sync when you need an update right away, such as after a bulk price or stock change. Exact sync frequency can vary with your plan and the size of your catalog.

Common Neto connection issues and how to fix them

IssueLikely CauseFix
Connection fails during setupAn incorrect, expired, or regenerated Neto API keyRegenerate the API key in Neto under Settings & tools > API, then re-enter it in Feedance.
Products missing from a feedThe product is inactive, out of stock, or excluded by a category or feed ruleConfirm the product's status and category in Neto, and review your feed rules in Feedance.
Inventory appears out of syncA recent stock change in Neto or a connected channel has not yet propagatedConfirm the update is reflected in Neto, then allow Feedance's next scheduled sync to pick it up, or trigger a manual sync.
Orders not appearing in FeedanceThe order's status or date falls outside the sync scope configured in FeedanceCheck the order sync settings in Feedance and confirm the order's status in Neto is included.

Neto feed optimization tips

  1. Keep product titles, descriptions, and images complete and accurate in Neto, since Feedance builds your feeds from this source data.
  2. Use consistent, accurate category assignments in Neto so that feed mapping rules in Feedance apply the way you expect.
  3. Keep stock levels current in Neto, especially if you rely on its multichannel inventory features across a store, marketplaces, and point-of-sale.
  4. Regularly review out-of-stock or inactive products so they are excluded from feeds rather than sent to channels as unavailable listings.
  5. Test a new feed against a small subset of products before rolling it out to your full catalog, to catch mapping issues early.

Frequently Asked Questions About Neto

  • How does the Feedance connection to Neto work?

    Feedance connects directly to your Neto store using an API key you provide during setup. From there, Feedance reads your product, inventory, and order data on an automated schedule so it can build and keep up to date the feeds you configure for each sales channel.

  • What's the most important Neto-specific thing to know before connecting?

    Neto uses a single, store-wide API key rather than separate logins for each connected app, so the key used to connect Feedance should be treated as a sensitive, master-level credential. You can find or regenerate it in your Neto control panel under Settings and tools, in the API section.

  • What data does Feedance read or update from Neto?

    Feedance works with three types of data from Neto: products, inventory, and orders. It does not access customer records, coupons or gift cards, shipping or tax settings, subscriber lists, or any other store data.

  • How do I keep my Neto feed current?

    Feedance syncs automatically on a regular schedule, so the main thing you need to do is keep your product and inventory data accurate in Neto. If you need an update sooner, such as right after a bulk price or stock change, you can trigger a manual sync in Feedance as well.

  • Does Feedance work if I already sell across multiple channels through Neto?

    Yes. Neto already centralizes inventory across your online store, connected marketplaces, and any point-of-sale locations, and Feedance reads that consolidated stock data. This means you can add Feedance-managed feeds on top of your existing Neto setup without changing how you manage inventory today.

Schedule your 15-minute demo now

Schedule my demo

We’ll tailor your demo to your immediate needs and answer all your questions. Get ready to see how it works!