Turn your Miva catalog into feeds that know what sells.

Miva (formerly known as Miva Merchant) is a long-running e-commerce platform whose roots trace back to 1996-1997, when its creators released KoolKat, an early catalog-based online store product built on a proprietary scripting language originally called HTMLScript and later renamed Miva Script. The platform was rebuilt in 2005 as Miva Merchant 5, moving to a MySQL-backed architecture, and has continued to evolve through subsequent major versions.

Today Miva is a self-hosted and hosted commerce platform aimed at mid-market and larger B2B and B2C retailers, offering catalog management, order processing, and a modern JSON API for integrating external systems such as feed management, shipping, and accounting tools.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Miva stores often carry large, complex catalogs with product options and variants spread across many categories, which makes manually keeping marketplace and shopping-feed listings accurate a significant burden. Connecting Miva to Feedance lets you pull your live catalog, stock levels, and order data into one place so your product feeds stay accurate without manual exports.

Instead of maintaining separate spreadsheets or one-off export scripts, you get a single connection that keeps downstream channels aligned with what is actually in your Miva store.

Feedance reads three groups of Miva data. Each one has a job in the feed.

Feedance connects directly to your Miva store using an authenticated API connection. You provide store connection credentials (such as your store's API access details), and Feedance uses them to securely read your catalog, inventory, and order data on a recurring basis.

No plugin installation or theme changes are required on the storefront side. Once the connection is authorized, Feedance handles scheduling, retries, and data normalization so your feeds and reports reflect current store data.

1. 01
   Log in to your Feedance account and start a new platform connection, selecting Miva as the platform.
2. 02
   Generate the required API access credentials in your Miva store admin, following the on-screen instructions in Feedance.
3. 03
   Enter your store URL and credentials into Feedance to authorize the connection.
4. 04
   Let Feedance run its initial sync to import your products, inventory, and orders.
5. 05
   Review the imported data, then set up your feed rules, schedules, and export destinations.

Feedance checks your Miva store for changes on a regular automated schedule, so product, inventory, and order updates flow through without you having to trigger anything manually. Sync frequency can vary based on your plan and catalog size, and you can also trigger a manual sync from Feedance whenever you need the very latest data right away.

• Feed Protection can stop an update when something looks wrong

Once Miva is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

Google Merchant CenterShopping, Performance MaxMeta AdsAdvantage+ catalog adsTikTok AdsCatalog adsMicrosoft AdvertisingBing ShoppingCriteoRetargetingChatGPT AdsAI shoppingKlaviyoEmail and SMSAwinAffiliate networkAkakçePrice comparison

• Keep product titles and descriptions complete and consistent in Miva so downstream feeds don't need manual patching.
• Decide deliberately between Attributes and Inventory Variants for products with options, since this affects how granular your feed listings and stock counts will be.
• Use clear, unique category assignments so feed rules based on category can target the right products.
• Keep product images and identifiers (such as SKUs) clean and populated, since incomplete data is a common cause of rejected feed listings.
• Review your sync history in Feedance periodically to catch and resolve any recurring connection warnings early.