Turn your Hybris catalog into feeds that know what sells.

Hybris is an enterprise commerce platform originally founded in 1997 in Zug, Switzerland, and later headquartered in Munich, Germany. It became known for supporting complex B2B, B2C, and B2B2C sales models for large organizations, offering tools for product content management, multi-catalog structures, and omnichannel selling across web, mobile, and offline channels.

SAP acquired Hybris in 2013 for approximately $1.5 billion, and in 2018 the platform was folded into SAP's Customer Experience division and rebranded as SAP Commerce Cloud. Many merchants and developers still refer to the platform as "Hybris" out of habit, even though new deployments and cloud-hosted versions carry the SAP Commerce Cloud name. Feedance supports catalogs running on either the legacy Hybris naming or the current SAP Commerce Cloud platform.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Hybris is built for large, often complex product catalogs spanning multiple business units, regions, or catalog versions. Getting that data into a clean, consistent format for shopping channels, marketplaces, and other downstream systems can take significant manual effort. Connecting Hybris to Feedance lets you centralize your product, inventory, and order data in one place, apply consistent formatting rules, and keep that data flowing without building and maintaining custom scripts against the platform yourself.

Feedance reads three groups of Hybris data. Each one has a job in the feed.

Feedance connects directly to your Hybris store using your store's credentials and access permissions. Once connected, Feedance reads your product, inventory, and order data on a scheduled basis and keeps it synchronized so it is ready to use in feeds, exports, and integrations.

You stay in control of the connection at all times: access can be reviewed or revoked from your Hybris environment whenever you choose, and Feedance only requests the level of access needed to read and, where applicable, update the supported data.

1. 01
   Log in to your Feedance account and choose to add a new platform connection.
2. 02
   Select Hybris from the list of available platforms.
3. 03
   Enter the connection details and credentials requested for your Hybris store.
4. 04
   Authorize Feedance to access your Products, Inventory, and Orders data.
5. 05
   Confirm the connection and let Feedance complete its initial data sync.

Once connected, Feedance syncs your Hybris products, inventory, and orders on a regular scheduled basis to keep your data current. Because Hybris itself can introduce its own internal delays, such as catalog synchronization or indexing jobs, the timing you see reflected in your live storefront may occasionally lag slightly behind the moment a change was made in the backend.

• Feed Protection can stop an update when something looks wrong

Once Hybris is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Keep product titles, descriptions, and attributes complete and consistent in Hybris, since incomplete source data carries through to any feed built from it.
• Publish catalog changes (staged to online) promptly so the data Feedance syncs reflects your intended, current catalog.
• Use clear, structured product attributes in Hybris where possible, as well-structured source data is easier to map cleanly to channel requirements.
• Review inventory accuracy regularly, since stock discrepancies are one of the most common causes of channel listing issues.
• Monitor your Feedance sync activity after making bulk catalog updates in Hybris to confirm the changes flowed through as expected.