The Feedance AI features is rolling out. Check it out!
How Feedance can help your revenue growth
250+ channel and platform integrations
Start optimizing with powerful integration
Wordpress compatible e-commerce integration
Start optimizing Magento very quickly
Open source e-commerce platform integration
Integrate ChatGPT Ads Catalog in seconds
Optimize Meta Catalog Ads
Optimize your Google Shopping visibility correctly
Optimization of TikTok Catalog Ads
Hybris is an enterprise commerce platform originally founded in 1997 in Zug, Switzerland, and later headquartered in Munich, Germany. It became known for supporting complex B2B, B2C, and B2B2C sales models for large organizations, offering tools for product content management, multi-catalog structures, and omnichannel selling across web, mobile, and offline channels.
SAP acquired Hybris in 2013 for approximately $1.5 billion, and in 2018 the platform was folded into SAP's Customer Experience division and rebranded as SAP Commerce Cloud. Many merchants and developers still refer to the platform as "Hybris" out of habit, even though new deployments and cloud-hosted versions carry the SAP Commerce Cloud name. Feedance supports catalogs running on either the legacy Hybris naming or the current SAP Commerce Cloud platform.
Hybris is built for large, often complex product catalogs spanning multiple business units, regions, or catalog versions. Getting that data into a clean, consistent format for shopping channels, marketplaces, and other downstream systems can take significant manual effort. Connecting Hybris to Feedance lets you centralize your product, inventory, and order data in one place, apply consistent formatting rules, and keep that data flowing without building and maintaining custom scripts against the platform yourself.
Feedance connects directly to your Hybris store using your store's credentials and access permissions. Once connected, Feedance reads your product, inventory, and order data on a scheduled basis and keeps it synchronized so it is ready to use in feeds, exports, and integrations.
You stay in control of the connection at all times: access can be reviewed or revoked from your Hybris environment whenever you choose, and Feedance only requests the level of access needed to read and, where applicable, update the supported data.
Once connected, Feedance syncs your Hybris products, inventory, and orders on a regular scheduled basis to keep your data current. Because Hybris itself can introduce its own internal delays, such as catalog synchronization or indexing jobs, the timing you see reflected in your live storefront may occasionally lag slightly behind the moment a change was made in the backend.
Feedance connects directly to your Hybris store using the credentials and permissions you provide during setup. Once connected, it reads your product, inventory, and order data on a regular schedule and keeps it synchronized so it is ready for feeds and other integrations. You can review or revoke this access from your Hybris environment at any time.
They are closely related. Hybris was an independent commerce platform company acquired by SAP in 2013. In 2018, SAP rebranded the platform as SAP Commerce Cloud as part of its Customer Experience division. Many people still refer to the platform as Hybris out of habit, and Feedance supports catalogs running under either name.
Feedance works with three types of data from Hybris: products, inventory, and orders. It reads product details such as titles, descriptions, images, and pricing, tracks inventory and stock availability, and reads order information for fulfillment and reporting purposes. Feedance does not access other data types such as customer records or store settings.
Feedance automatically syncs your connected Hybris store on a regular schedule to keep products, inventory, and orders up to date. Because Hybris itself processes catalog changes through internal synchronization and indexing jobs, it helps to publish your staged catalog changes promptly in Hybris so that the most current data is available for Feedance to sync.
Hybris typically separates catalog data into a staged version, where edits are made, and an online version, which is what is actually live. Changes need to go through a catalog synchronization job, and search or indexing jobs may also run on a schedule, before they are fully reflected. Combined with Feedance's own sync schedule, this can create a short delay between making a change and seeing it reflected downstream.
We’ll tailor your demo to your immediate needs and answer all your questions. Get ready to see how it works!