Demandware Platform

Demandware (Salesforce B2C Commerce) stores are typically run by mid-size and enterprise retailers with large, frequently changing catalogs across multiple channels. Keeping product listings, stock levels, and order information accurate across marketplaces, ad platforms, and comparison shopping engines by hand is impractical at that scale.

Feedance connects to your Demandware store so your product data stays consistent everywhere you sell, without your team manually exporting and reformatting files every time something changes.

Feedance connects to your Demandware store using the credentials and permissions your store already supports, establishing a secure, authenticated connection to your storefront. Once connected, Feedance reads your catalog and order data on a schedule and can push updates back, such as inventory availability, without you having to build or maintain any custom integration code.

Setup is handled through Feedance's guided connection flow, so no developer resources are required to get your store connected.

Feedance works with exactly three data entities on any connected platform, including Demandware:

A few things about Demandware/Salesforce B2C Commerce are worth understanding before you connect it to any external tool:

• Naming can be confusing. The platform was renamed Salesforce Commerce Cloud shortly after the 2016 acquisition and later Salesforce B2C Commerce, but "Demandware" is still widely used by merchants, developers, and job postings to refer to the same underlying system.
• Multiple environments per store. Demandware/B2C Commerce merchants typically work across separate development, staging, and production instances (and, for developers, individual sandboxes), so it matters which environment your feed tool is pointed at.
• Business Manager is the admin hub. Store configuration, catalogs, and API client access are all managed through Demandware's "Business Manager" interface, which is the same control panel used to authorize external connections like Feedance.
• Catalogs can be complex. Demandware supports multi-site and multi-catalog setups (shared master catalogs feeding several storefronts), which is worth keeping in mind when mapping product data into your feeds.

1. Log in to your Feedance account and choose "Add Platform" from your dashboard.
2. Select Demandware (Salesforce B2C Commerce) from the list of supported platforms.
3. Enter your store details and the connection credentials Feedance requests.
4. Authorize the connection so Feedance can access your Products, Inventory, and Orders data.
5. Confirm the connection and let Feedance run its first sync to pull in your catalog.

Feedance syncs your Demandware store's product, inventory, and order data on a regular automated schedule, so your feeds reflect recent changes without manual re-exports. Sync frequency can vary based on your plan and store size, and you can also trigger a manual sync at any time if you need your data refreshed immediately after a big catalog update.

• Keep product titles and descriptions complete and consistent in Demandware, since Feedance builds your feeds directly from that source data.
• Make sure inventory counts are accurate and up to date in your store so out-of-stock items aren't advertised on connected channels.
• If you run multiple sites or catalogs in Demandware, confirm Feedance is reading from the correct one before publishing feeds.
• Review your product images and pricing regularly, as clean, accurate catalog data produces stronger feed performance downstream.
• Use Feedance's manual sync option after major catalog updates so your feeds don't wait for the next scheduled cycle.