Turn your Demandware catalog into feeds that know what sells.

Demandware was a cloud-based e-commerce platform founded in 2004 by Stephan Schambach and Wayne Whitcomb, headquartered in Burlington, Massachusetts. It offered retailers a hosted, software-as-a-service way to build and run online storefronts without managing their own servers, and it went public on the NYSE in 2012.

In 2016, Salesforce acquired Demandware for roughly $2.8 billion and folded its technology into the Salesforce platform, relaunching it as Salesforce Commerce Cloud (later renamed Salesforce B2C Commerce). Many merchants and developers still refer to the platform informally as "Demandware," and the underlying architecture, terminology, and merchant tooling carry over directly from the original product.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Demandware (Salesforce B2C Commerce) stores are typically run by mid-size and enterprise retailers with large, frequently changing catalogs across multiple channels. Keeping product listings, stock levels, and order information accurate across marketplaces, ad platforms, and comparison shopping engines by hand is impractical at that scale.

Feedance connects to your Demandware store so your product data stays consistent everywhere you sell, without your team manually exporting and reformatting files every time something changes.

Feedance reads three groups of Demandware data. Each one has a job in the feed.

Feedance connects to your Demandware store using the credentials and permissions your store already supports, establishing a secure, authenticated connection to your storefront. Once connected, Feedance reads your catalog and order data on a schedule and can push updates back, such as inventory availability, without you having to build or maintain any custom integration code.

Setup is handled through Feedance's guided connection flow, so no developer resources are required to get your store connected.

1. 01
   Log in to your Feedance account and choose "Add Platform" from your dashboard.
2. 02
   Select Demandware (Salesforce B2C Commerce) from the list of supported platforms.
3. 03
   Enter your store details and the connection credentials Feedance requests.
4. 04
   Authorize the connection so Feedance can access your Products, Inventory, and Orders data.
5. 05
   Confirm the connection and let Feedance run its first sync to pull in your catalog.

Feedance syncs your Demandware store's product, inventory, and order data on a regular automated schedule, so your feeds reflect recent changes without manual re-exports. Sync frequency can vary based on your plan and store size, and you can also trigger a manual sync at any time if you need your data refreshed immediately after a big catalog update.

• Feed Protection can stop an update when something looks wrong

Once Demandware is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

Google Merchant CenterShopping, Performance MaxMeta AdsAdvantage+ catalog adsTikTok AdsCatalog adsMicrosoft AdvertisingBing ShoppingCriteoRetargetingChatGPT AdsAI shoppingKlaviyoEmail and SMSAwinAffiliate networkAkakçePrice comparison

• Keep product titles and descriptions complete and consistent in Demandware, since Feedance builds your feeds directly from that source data.
• Make sure inventory counts are accurate and up to date in your store so out-of-stock items aren't advertised on connected channels.
• If you run multiple sites or catalogs in Demandware, confirm Feedance is reading from the correct one before publishing feeds.
• Review your product images and pricing regularly, as clean, accurate catalog data produces stronger feed performance downstream.
• Use Feedance's manual sync option after major catalog updates so your feeds don't wait for the next scheduled cycle.