Turn your Bricklink catalog into feeds that know what sells.

BrickLink is an online marketplace dedicated to LEGO parts, minifigures, and sets, both new and used. It was founded in 2000 by Dan Jezek (originally under the name BrickBay before being renamed BrickLink in 2002), and it has grown into the largest dedicated secondary marketplace for LEGO products, connecting independent sellers with collectors and builders around the world.

In November 2019, the LEGO Group acquired BrickLink to strengthen its relationship with adult LEGO fans while keeping the marketplace running as an independent platform for third-party sellers. Today BrickLink hosts a large network of individually run stores, each listing inventory down to the level of specific parts, colors, and conditions rather than single "products" in the way a typical online store would.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

BrickLink sellers often run inventory across multiple sales channels, and keeping listings, stock counts, and order information consistent by hand is time-consuming and error-prone, especially given how granular BrickLink inventory can get (a single set might correspond to dozens of individual part/color/condition listings). Connecting BrickLink to Feedance lets you manage your BrickLink product data, inventory levels, and orders alongside your other channels from a single place, reducing manual re-entry and helping you avoid overselling parts that are also listed elsewhere.

For sellers who already use Feedance to centralize feeds for other marketplaces, adding BrickLink means one more channel's data flows through the same workflow, rather than requiring a separate, disconnected process just for your BrickLink store.

Feedance reads three groups of Bricklink data. Each one has a job in the feed.

Feedance works with three core data entities on BrickLink, kept consistent with how you manage the same information across your other sales channels.

Feedance connects directly to your BrickLink store using the credentials you authorize for your account. Once connected, Feedance can read your existing product and inventory listings and order data, and push updates back to BrickLink, so you don't have to log in and edit your store manually every time something changes.

The connection is set up once during onboarding and then runs in the background. You control what Feedance is allowed to read or update, and you can review changes before they go live if you prefer a manual approval step.

1. 01
   Log in to your Feedance account and choose to add a new platform connection.
2. 02
   Select BrickLink from the list of available platforms.
3. 03
   Authorize Feedance to access your BrickLink store when prompted.
4. 04
   Review the products, inventory, and orders Feedance detects from your store to confirm the connection is working correctly.
5. 05
   Set your sync preferences and save the connection so Feedance can keep your BrickLink data up to date going forward.

Feedance syncs your BrickLink products, inventory, and orders on a regular automated schedule, so listings and stock levels stay reasonably current without manual intervention. If you need the very latest data immediately, such as right after a big change to your store, you can also trigger a manual sync from Feedance rather than waiting for the next automatic run.

• Feed Protection can stop an update when something looks wrong

Once Bricklink is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Keep part, color, and condition details accurate and specific, since buyers on BrickLink often search and filter by these exact attributes.
• Double-check stock quantities regularly, especially for parts you also sell through other channels, to reduce the risk of overselling.
• Use clear, consistent condition labeling (new vs. used) across your listings so it matches what Feedance syncs from your other platforms.
• Review orders promptly after each sync so BrickLink order status stays aligned with fulfillment on your end.
• Periodically audit your synced listings against your live BrickLink store to catch any mismatches early.