Turn your Amazon catalog into feeds that know what sells.

Amazon is the world's largest online marketplace, and its Seller Central program lets independent merchants list and sell products alongside Amazon's own retail catalog. Sellers create listings that are matched to catalog entries identified by an Amazon Standard Identification Number (ASIN), and each listing can be fulfilled either by the seller directly (Fulfilled by Merchant, or FBM) or by Amazon's own warehouses (Fulfilled by Amazon, or FBA).

Because Amazon combines offers from many sellers onto a single product page, pricing, stock availability, and fast, reliable fulfillment all play a direct role in whether a seller wins the "Buy Box" and gets sales. This makes keeping product, inventory, and order data accurate and up to date especially important for anyone selling on Amazon.

• Connect once, no manual exports
• Catalog changes reach your feeds on every sync
• Product Score, 4T, Price War and Broken Size labels on every product
• One source, a tailored feed for each of 200+ channels

Selling on Amazon alongside other sales channels usually means managing the same product data in more than one place. Connecting Amazon to Feedance lets you centralize your catalog, inventory levels, and order information so you are not manually re-entering the same details into Seller Central or juggling separate spreadsheets and exports.

With Amazon connected, Feedance can help you keep listings consistent with the rest of your catalog, reflect stock changes without manual uploads, and give you a single place to monitor orders coming in from your Amazon storefront alongside your other channels.

Feedance reads three groups of Amazon data. Each one has a job in the feed.

Feedance connects directly to your Amazon seller account through a secure, authorized connection. Once you grant access, Feedance can read and, where you choose to enable it, update your product, inventory, and order data on an ongoing basis — no manual file exports or spreadsheet uploads required.

The connection is designed to work with how Amazon structures seller data, including SKU and ASIN-based listings, so that information flows into Feedance in a format that lines up with what you see in Seller Central.

1. 01
   Sign in to your Feedance account and go to the Connections section.
2. 02
   Select Amazon from the list of available platforms.
3. 03
   Authorize Feedance to access your Amazon seller account when prompted.
4. 04
   Choose which data — products, inventory, and/or orders — you want Feedance to sync.
5. 05
   Confirm the connection and let Feedance run its first sync to pull in your existing catalog and order data.

Once connected, Feedance syncs your Amazon products, inventory, and orders on a regular, automated schedule so your data stays current without manual exports. Sync frequency can vary depending on the type of data and current account activity, since Amazon's own platform applies limits on how often data can be requested or updated.

• Feed Protection can stop an update when something looks wrong

Once Amazon is connected, every channel gets its own feed from the same source, with Feedance labels in custom label fields.

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• Keep product titles, images, and details consistent with Amazon's listing requirements to avoid delays or rejections.
• Resolve any category or brand approval requirements before syncing new products so listings aren't stuck pending review.
• Double-check ASIN matches on new listings to avoid creating duplicate or mismatched catalog entries.
• Keep inventory counts accurate and in sync, especially for FBM listings where you are the source of truth for stock.
• Review your Amazon orders regularly in Feedance to catch fulfillment issues early, particularly around high-demand periods.