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Amazon is the world's largest online marketplace, and its Seller Central program lets independent merchants list and sell products alongside Amazon's own retail catalog. Sellers create listings that are matched to catalog entries identified by an Amazon Standard Identification Number (ASIN), and each listing can be fulfilled either by the seller directly (Fulfilled by Merchant, or FBM) or by Amazon's own warehouses (Fulfilled by Amazon, or FBA).
Because Amazon combines offers from many sellers onto a single product page, pricing, stock availability, and fast, reliable fulfillment all play a direct role in whether a seller wins the "Buy Box" and gets sales. This makes keeping product, inventory, and order data accurate and up to date especially important for anyone selling on Amazon.
Selling on Amazon alongside other sales channels usually means managing the same product data in more than one place. Connecting Amazon to Feedance lets you centralize your catalog, inventory levels, and order information so you are not manually re-entering the same details into Seller Central or juggling separate spreadsheets and exports.
With Amazon connected, Feedance can help you keep listings consistent with the rest of your catalog, reflect stock changes without manual uploads, and give you a single place to monitor orders coming in from your Amazon storefront alongside your other channels.
Feedance connects directly to your Amazon seller account through a secure, authorized connection. Once you grant access, Feedance can read and, where you choose to enable it, update your product, inventory, and order data on an ongoing basis — no manual file exports or spreadsheet uploads required.
The connection is designed to work with how Amazon structures seller data, including SKU and ASIN-based listings, so that information flows into Feedance in a format that lines up with what you see in Seller Central.
Once connected, Feedance syncs your Amazon products, inventory, and orders on a regular, automated schedule so your data stays current without manual exports. Sync frequency can vary depending on the type of data and current account activity, since Amazon's own platform applies limits on how often data can be requested or updated.
Feedance connects directly to your Amazon seller account through a secure, authorized connection you set up from the Connections page. Once authorized, Feedance can read your product, inventory, and order data and, where enabled, push updates back to Amazon, without you needing to manually export files or upload spreadsheets.
Amazon organizes its catalog around ASINs, which are unique identifiers for each product, rather than relying solely on your own SKU numbering. New listings need to match or be verified against an existing ASIN, and some categories and brands require separate seller approval before you can list in them. This can affect how quickly a new product becomes available for sale on Amazon.
Feedance works with three types of Amazon data: products, inventory, and orders. It can read and sync your product listing details, read and update stock quantities, and read incoming orders so they can be tracked alongside your other sales channels. Feedance does not access customer records, coupons, tax settings, or other account data.
Once your Amazon account is connected, Feedance automatically syncs your products, inventory, and orders on a regular schedule, so changes in Seller Central are reflected without manual work. Sync timing can vary based on Amazon's own rate limits and your account activity, so allowing scheduled syncs to complete is the most reliable way to stay current.
Yes. For FBA listings, Amazon holds and tracks the physical inventory in its own fulfillment centers, so stock levels reflect what Amazon reports. For FBM listings, you hold and fulfill the inventory yourself, so you are the source of truth for available quantity. Feedance syncs inventory data for both types, but it's worth knowing which model applies to each listing when reviewing stock figures.
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