LeGuide Integration

LeGuide.com sends shoppers who are already deep in a buying decision — they have searched for a specific product and are actively comparing prices, which typically makes for stronger purchase intent than generic display traffic. Because LeGuide.com sits inside the Kelkoo Group network, a well-structured feed can also be positioned for visibility across sibling sites (Webmarchand.com, Ciao.fr, Choozen.fr) and Kelkoo's partner network of retail and media sites, extending reach beyond LeGuide.com's own domain.

LeGuide.com also offers a genuinely free tier: merchants who comply with its referencing charter can list products at no cost, with an optional paid "priority referencing" upgrade for merchants who want more prominent placement. That makes it a low-risk channel to test before committing budget.

LeGuide.com runs a two-tier referencing model:

1. Free (basic) referencing — open to any merchant who respects LeGuide.com's referencing charter, with no time limit and no listing fee.
2. Paid ("référencement prioritaire") referencing — billed on a cost-per-click (CPC) basis, with fixed CPC rates set per product category (the same rate grid applies across merchants in a given category). Merchants only pay when a shopper clicks through from LeGuide.com to their site. In exchange, priority-referenced offers are displayed ahead of free listings across the group's sites, the merchant's logo is shown alongside its offers, and eligible products can be featured in LeGuide.com's promotional "Deals" section and newsletter.

Because paid placement is billed per click rather than per impression, keeping price and stock-availability fields accurate in your feed directly protects your CPC spend — a click sent to an out-of-stock or mispriced listing is a wasted cost.

LeGuide.com accepts product catalog feeds in XML, CSV, or TXT format. The standard delivery method is a file hosted at a stable URL on the merchant's own server (or a URL your feed provider generates), which LeGuide.com's crawler fetches on a recurring basis; merchants who cannot host a file at a public URL can ask their LeGuide.com account manager to set up FTP delivery instead.

LeGuide.com has historically published reference example files for merchants building a feed from scratch (an XML template and a TXT template), which map out the expected tag structure and delimiter format for each accepted format.

LeGuide.com's feed schema uses French field names throughout (reflecting its French-market origin), covering identification, pricing, logistics, and compliance data. Core fields documented for the channel include:

The exact required-vs-optional status of each field can vary by product category and country site within the Kelkoo Group network, so always check the field list your LeGuide.com account manager or merchant portal returns for your specific catalog before finalizing a mapping.

Feedance handles the mapping work so you don't have to hand-build LeGuide.com's French-language schema field by field:

1. Connect your store or existing product feed to Feedance.
2. Select LeGuide.com as a destination channel.
3. Feedance maps your catalog fields to LeGuide.com's required attributes — including category-tree mapping (categorie), pricing fields (prix, prix_barre, devise), identifiers (identifiant_unique, ean), and compliance fields such as D3E for regulated electronics.
4. Feedance generates a hosted feed URL in LeGuide.com's accepted XML, CSV, or TXT format and keeps it refreshed on a schedule.
5. Submit that feed URL to LeGuide.com through your merchant account (or have your account manager configure FTP pickup if you prefer that route).
6. Monitor feed health inside Feedance to catch missing fields or mapping issues before LeGuide.com's next crawl.

LeGuide.com's crawler is designed to re-read merchant feed files on a recurring, typically daily, basis, and new feed submissions or significant catalog changes can take roughly 48-72 hours to fully propagate. Given that priority referencing is billed per click, it's worth refreshing price and stock-availability data at least daily so that paid clicks aren't sent to listings that are out of stock or priced incorrectly. Feedance can schedule refreshes on a recurring cadence so your LeGuide.com feed reflects current pricing and inventory without manual re-exports.

LeGuide.com does not publish a detailed public error-code reference, but the field list and delivery model point to the mistakes that most often cause listings to be rejected or under-perform on French comparison shopping engines like this one:

1. Category mismatch — sending your own store category instead of mapping to LeGuide.com's categorie taxonomy, which can cause products to be misfiled or excluded from category browsing.
2. Missing or invalid EAN — the ean field is central to how comparison engines match offers to a single product; a missing or malformed barcode fragments your listing or blocks matching entirely.
3. Encoding issues in titre/description — French accented characters (é, è, ç, etc.) rendered incorrectly due to feed encoding mismatches.
4. Missing D3E flag on electronics — French regulation requires eco-participation handling to be signaled for WEEE-regulated electrical/electronic products; omitting it can cause compliance-driven rejections in that category.
5. Stale prix/disponibilite — since priority placement is billed per click, out-of-date price or stock fields waste paid clicks and can trigger charter compliance flags.
6. Missing URL_mobile — without a mobile-specific product URL, mobile traffic from the Kelkoo Group's apps and mobile sites may not land shoppers correctly.

1. Map categories carefully. Since LeGuide.com's own categorie taxonomy drives browsing and category-level CPC rates under priority referencing, accurate mapping affects both visibility and cost.
2. Use prix_barre for genuine promotions. A visible reference price paired with type_promotion can lift click-through on comparison pages where shoppers scan for discounts first.
3. Fill in trust fields. garantie and delais_de_livraison are exactly the kind of detail comparison shoppers use to break ties between otherwise similar offers.
4. Stay compliant on regulated categories. Keep D3E accurate for electronics to avoid charter or legal issues in the French market.
5. Localize for the Kelkoo Group network. If you plan to extend beyond LeGuide.com's French site to other Kelkoo Group country sites, keep titre and description localized per market rather than reusing a single-language feed.
6. Don't neglect mobile. Populate URL_mobile so mobile-sourced clicks land on a mobile-friendly page, protecting conversion rate on paid traffic.

Is LeGuide.com the same as Kelkoo?
They're sibling brands under the same company. Kelkoo Group acquired LeGuide.com in 2016, and LeGuide.com is now presented publicly as "LeGuide par Kelkoo," but it continues to operate as its own comparison shopping site alongside Kelkoo, Ciao.fr, Webmarchand.com and Choozen.fr.

Is listing on LeGuide.com free?
Yes — basic referencing is free for merchants who comply with LeGuide.com's referencing charter. A paid "priority referencing" tier, billed by CPC, is available for merchants who want higher placement and extra visibility features.

How long does it take for a new feed to appear?
LeGuide.com's crawler reads merchant feeds on a recurring basis (commonly daily), and initial pickup or major catalog changes have been reported to take roughly 48-72 hours to fully appear.

What feed formats does LeGuide.com accept?
XML, CSV, or TXT, delivered via a URL LeGuide.com's crawler can fetch, or via FTP arranged through your account manager.

Does LeGuide.com only cover France?
LeGuide.com's primary and best-known site is French, but it is part of the Kelkoo Group's wider European network spanning around 14 countries, so multi-market merchants may be able to extend listings beyond the French site.