Imovelweb Integration

Agencies that manage inventory in a CRM or property management system, and that also advertise on other portals (ZAP Imóveis, Viva Real, OLX, and Imovelweb's own sibling brands), gain the most by generating one structured feed and pointing it at each portal's intake mechanism instead of re-typing the same listing repeatedly. For Imovelweb specifically, once a feed URL is registered, price changes, new photos, and status updates (sold, rented, delisted) made in the source system carry through to the portal on its next processing cycle, without a person logging into Imovelweb's own back office to edit each listing.

Per Imovelweb's own Central do Anunciante (Advertiser Central) and corroborated by multiple property-management-software help centers, connecting a feed requires an active Imovelweb account with a contracted ad plan (Plano de Anúncios) — the feed integration does not substitute for that subscription. The setup steps are:

1. Log into the Central do Anunciante and open the "Imobiliária/Corretor" menu
2. Click "Integração de Anúncios" (Ad Integration)
3. Select the Sucursal (branch/office) the feed applies to
4. Choose or search the Integrator Name (the property management system or feed provider generating the file)
5. Paste the XML feed URL into the field provided and click Salvar (Save)

A green confirmation message appears once the URL is accepted, and the connection is a pull, not a push: Imovelweb retrieves the file from that URL on its own schedule rather than accepting uploads.

Imovelweb ingests listings as an XML file hosted at a URL you provide — but unlike sibling-market competitor Grupo ZAP (which publishes its VRSync schema element-by-element on a public developer site), Imovelweb has not published an equivalent public tag reference. In practice, the exact XML structure is defined by whichever property management system or integration provider is registered under "Integrator Name"; agencies using a CRM with native Imovelweb support get a feed URL from that CRM already shaped to the required layout, rather than building the file from a public spec. This is a meaningfully thinner documentation trail than Feedance's core integrations (Google Merchant Center, Meta, TikTok), where the schema itself is public.

Independent property-management help centers (Kenlo and ImobiBrasil among them) consistently list the same mandatory fields for a listing to publish on Imovelweb:

1. CEP (postal code) — required on every property
2. Photos — required on every property
3. Price (Valor) — required on every property
4. Description — required on every property
5. Property type (Tipo do imóvel) — required on every property

Beyond these hard requirements, Imovelweb's own blog and help center recommend a description of at least 200 characters, a title of roughly 70 characters, and photos meeting a minimum of 640×460px — these are stated as advertising best practices rather than hard validation rules, and were surfaced through search indexing of Imovelweb's own pages rather than a page this research could fetch directly, so treat the exact numbers as directionally reliable rather than confirmed word-for-word.

Feedance can generate and host the XML feed file that Imovelweb's crawler pulls, built from your existing property data source (CRM, ERP or spreadsheet):

1. Map your property fields — postal code, price, description, property type, and photo URLs at minimum — since these are the fields every source confirms as mandatory for Imovelweb to publish a listing
2. Confirm with your Imovelweb account (or the Integrator Name you register) which XML tag structure it expects, since Imovelweb does not publish one universal public schema the way some competing portals do
3. Publish the feed at a stable, always-available URL
4. Register that URL in Imovelweb's Central do Anunciante under Imobiliária/Corretor > Integração de Anúncios, selecting the correct Sucursal and Integrator Name
5. Check the import/error panel in your Imovelweb account after the first processing cycle and correct any listings flagged for missing fields or broken photo links at the source

Because Imovelweb's requirements are enforced mainly at the field level rather than through a fully public schema, expect more coordination with your CRM or Imovelweb account representative than with a standard e-commerce shopping feed.

Sources describe a nightly batch cycle: the XML file is regenerated by the source system overnight, and Imovelweb's own processing is described as running on a daily basis, with newly registered integrations and day-to-day changes typically appearing on the portal within 24 hours. Because this is a pull/crawl model rather than a live push, updating the feed file more often than once a day brings no benefit — what matters is that price, availability and status are current before the next daily cycle picks it up.

Property-management help centers describe the same recurring causes of listings failing to publish on Imovelweb:

1. An inactive or overdue ad plan (Plano de Anúncios) on the Imovelweb account — the feed can be technically valid and still not publish if the subscription lapses
2. Empty mandatory fields: missing CEP, photos, price, description, or property type
3. Broken or inaccessible photo links (URLs the crawler cannot retrieve)
4. Duplicate reference/listing codes, which are excluded rather than published
5. An incorrect portal registration code entered during setup, which blocks the integration from completing

Imovelweb's import panel is reported to surface which specific field is missing per listing, which is the fastest way to diagnose a rejection.

General feed-quality practices (not Imovelweb-specific guarantees) that tend to help listing performance on real estate portals:

1. Write complete property descriptions well past the reported ~200-character minimum — a thin description that only clears the bar is unlikely to convert as well as one with genuine detail
2. Use a clear, specific title (Imovelweb's own guidance points to roughly 70 characters) rather than a generic one
3. Supply more photos than the bare minimum, in decent resolution, since photo quality is consistently the first thing buyers filter on in property portals
4. Keep price and availability status synchronized with your source system so the next daily cycle never publishes stale data
5. Use consistent, non-duplicated reference codes across your inventory so listings aren't silently filtered out

Does Imovelweb publish a public XML schema like some other portals? No — unlike sibling-market competitor Grupo ZAP, which documents its VRSync format publicly, Imovelweb's exact tag structure is not published as a standalone public reference; it is typically supplied by the property management system or integrator registered on the account.

Do I need an active ad plan for the feed to work? Yes. Multiple help centers note that a contracted Plano de Anúncios with Imovelweb is required in addition to the technical feed connection — the integration automates data submission, it does not replace the subscription.

How long until a new listing appears on Imovelweb? Sources describe a nightly generation cycle with listings typically appearing within 24 hours of the feed being registered or updated.

Is this the same kind of feed as a Google Merchant Center or Meta product feed? No. This is a real-estate listing feed built around property attributes (location, price, photos, property type, broker contact) rather than a flat e-commerce product catalog, and it is far less publicly documented than Feedance's core shopping-feed integrations.